Today, we are looking at the GetResponse Vs OLITT Landing page.
If you have been in this digital marketing industry, you must have come across GetResponse software.
It is one of the best email marketing auto-responders out here.
As an email marketing tool, GetResponse gives you the features you need to get started building a list and promoting your business with ease.
It doesn’t come as a surprise to hear that the company is serving over 350,000 customers from 182 countries worldwide.
Why email marketing?
Well, in recent years, most marketers have questioned the viability of email in marketing a business.
In fact, when chat marketing came into the picture couple of years ago, most people predicted the ‘death’ of email marketing.
Question is, why is it still here?
What you don’t know about email marketing
As they say, numbers do not lie.
In 2019, there were over 3.9 million email users.
The number is predicted to grow over 4.3 billion by 2023 (Statista, 2020).
What does this tell you?
Despite all the rough years and what you hear about email marketing, it still a force to be reckoned with in the digital marketing world.
What’s more marveling about this marketing channel is its unrivaled return on investment.
For every $1 you put into it, you get upwards of $42 back.
This doesn’t come as a surprise considering the numbers we looked at previously.
Why am I telling you this?
Landing pages in most cases are used to collect leads. And those leads are more in form of email addresses and names.
Why you need a landing page now
Here are some of the reasons why you need a landing page;
From its definition, you can almost tell why you need a landing page (also referred to as a squeeze page).
If you have the main action you need users to take, it is worth exploring it on a landing page.
The reason being, a squeeze page is designed to help the visitor focus on one thing.
And that explains why you can never use your homepage as a landing page, because of too many distractions.
If you have a downloadable file you’d wish your users to have, the landing page can help achieve that with ease.
All you have to do is design a page with only one call to action (CTA), DOWNLOAD NOW.
Additionally, landing pages help reduce the costs of advertising.
See, there are some PPC advertising platforms like Facebook and Google Ads that deploy tracking codes for retargeting purposes.
What happens is, such platforms ask you to install code on the page. This way, they can get the profile of all those taking action on the page.
Later on, you can use the data collected to create an even bigger audience.
Now, here is where it gets interesting.
On Facebook, for example, you pay for ads based on the number of people who took action (plus other factors).
This means that the more people taking action, the less you pay, and vice versa is true.
How does a good landing page look like?
Any landing page out there is rated based on its effectiveness in turning visitors into action-takers (conversion rate).
Here are some of the things to take care of if you want the best squeeze page;
- Focus on the offer (action) and not the company. Everything in there should be about the visitor and not you.
- No distractions, which means no exit points. No navigations. Make the page full-width.
- Ask as few questions as possible. No one wants to go through a written interview. Only ask what you need to sell to them.
- Targetted Messaging. Research your audience and use wordings that they resonate with
With that said, you are now ready to create a landing page. Let’s look at GetResponse Vs OLITT landing page creation tools.
GetResponse Vs OLITT landing page: Ease of Use
From the dashboard, GetResponse is straightforward.
There is this section of adding widgets which reduces the time of getting into the most important parts of running and managing your campaigns.
When creating landing pages, it is easy getting what you are looking for.
The templates are grouped under categories, which makes it easy to pick the perfect one.
If you are offering downloads, you can find the appropriate templates under the Download category.
On the other hand, OLITT also presents their templates under categories.
Making it super easy to get what you are looking for.
As for the editing tools, you have an easy time changing texts and uploading images.
The tools are within reach.
GetResponse Vs OLITT Landing Page: Templates
Landing page templates help you get the job done with minimal work in less time.
GetResponse gives you access to a wide variety of templates.
As mentioned earlier, the templates are grouped into categories, which makes it a lot easier to find what you are looking for.
The editing dashboard is easy to navigate.
If you don’t know what a tool does, just hover on top of it for some seconds and you will get its name.
Also, you have the option to access things like the HTML, SEO, and cookie settings right on the page.
On the other hand, the OLITT landing page creator gives you access to over 200 designer-made templates.
They are easy to edit and comes with built-in tools to support any type of page you are creating.
Editing texts or adding images is easy as 123.
GetResponse Vs Olitt Landing Page: Integrations
A landing page creator tool may not give you everything you need to create a successful marketing campaign.
What happens to the leads you collect?
On GetResponse, that is pretty easy because the tool itself is an email autoresponder.
This means that the collected leads are added automatically to your email list database (assuming you are collecting email addresses).
Additionally, you can easily create advertising campaigns besides emails right within their platform.
You can sign up and be using Facebook ads to grow your email list.
This enables you to reach a wider audience by paying less, considering Facebook adverting is cheaper compared to other channels.
On OLITT, once you have created and published you landing page, you can integrate with other tools.
You can connect your landing page to HotJar Heatmap tool.
With this tool, you get to understand how people are interacting with your website, giving you insights on how to optimize the positioning of the buttons for maximum click-through-rate.
GetResponse Vs Olitt Landing Page: Pricing
An expensive tool is of no use to you.
Luckily, GetResponse comes with a free 30-day trial.
During this period, you have unrestricted access to all the tools within the platforms, including landing page builder, email autoresponder, and webinars among other toosl.
After 30 days, you can upgrade to paid plans, with the cheapest going for $15 per month.
This gives you access to the following features;
- Email marketing
- Unlimited landing pages
- Unlimited automation templates
- Sales funnels (1 funnel)
- Unlimited lead funnels
- Facebook Ads
- Sell e-products
GetResponse gives you an option to go with a custom pricing plan. This means that you are getting personalized pricing and access to the tools you need to scale your business.
On the other hand, OLITT landing page builder comes with free plan.
The plan gives you:
- free .olitt.com sub-domain
- Ability to connect custom domain
- support via forum & kb only
- seo tools
- DNS management
- pre-built landing page templates
- 500 mb disk space
At the time of writing this article, OLITT has a lifetime deal. All you have to do is pay $59 now and get forever access to the tool.
GetResponse Vs Olitt Landing Page: Additional Features
Beside being helping you create the best landing pages, what else does these two tools offer?
OLITT gives you free tools to help create a website completely free.
As a website builder, you have access to free web hosting and domain, with an option to add a custom one if you see fit.
Talking of domains, OLITT also comes with sophisticated built-in DNS Management system. This tool supports all the popular domain name records including DNSSEC and much more.
Additionally, there is the Global CDN network.
With this powerful tool, you are assured of blazingly fast websites, thanks to over 42 PoPs.
How about GetResponse?
Besides the landing page tool, GetResponse is better known for its email marketing capabilities.
The tools comes with one of the most powerful and efficient email autoresponders in the market.
Then there is the Webinars.
These are like regular seminars, but held online.
GetResponse gives you access to a webinar software, with capabilities of hosting up to 1,000 attendees.
A single webinar could get you over 1,000 leads. Yes, that’s not a typo. With such crazy possibilities, marketers are increasingly using them in their content marketing strategies.
Wrapping up best landing page creator
A landing page is a must-have for a successful marketing campaign. It helps the users focus on taking action and helps you reduce the costs of advertising.
To create an effective landing page, try the two tools, they both comes with free options.