There are a lot of website builders out there that claim to be the best for SEO. But which ones actually live up to the hype? In this article, we will go over five of the best website builders for SEO and show you what makes them stand out from the rest.
But before that;
What is SEO?
SEO, or “search engine optimization”, is a process by which you can improve the visibility and ranking of your website on search engines.
When someone searches for a term related to your business, you want your website to be one of the first results they see. This is where SEO comes in.
There are many different techniques that you can use to improve your SEO, but all of them fall into two categories: on-page optimization and off-page optimization.
On-page optimization refers to the things you can do on your own website to improve its ranking, such as adding keywords to your titles and descriptions, optimizing your images, and creating good content.
On the other hand, off-page optimization refers to the things you can do outside of your website to improve its ranking, such as building links from other websites or promoting your content on social media.
Why should you care about SEO?
If you are thinking about why this whole matters, here are some SEO benefits:
a). Increased web traffic
SEO can increase the number of visitors to your website who are actively searching for the product or service that you offer.
b). Cost-effectiveness
Organic search results are free, so you don’t have to pay per click like you do with paid search ads.
c). Increased brand awareness and visibility
By appearing in SERPs, your brand becomes more visible and recognizable, which leads to increased brand awareness. In turn, this can lead to higher levels of web traffic as well as an uptick in customer inquiries and conversions.
d). Improved click-through rates
When your website appears in the search results, it also increases the likelihood that searchers will click through to your site. The higher you rank on a SERP, the more likely people are to find and visit your website.
e). Long-term ROI
Unlike some marketing tactics (such as pay-per-click advertising), SEO can provide long-lasting results that continue to grow over time.
As long as you maintain a strong SEO strategy, you’ll see continual improvements in organic traffic and other positive metrics year after year.
What To Look For In A Website Builder For Seo
SEO is the key to online success. It can be the difference between a website that languishes in obscurity and one that enjoys high rankings and a steady stream of traffic.
However, SEO is not easy. It requires a lot of hard work and dedication.
When you are looking for a website builder that’s good for SEO, there are a few things to keep in mind.
a). Site Speed
Site speed is important for SEO because it helps your website rank higher in search engine results pages (SERPs). A fast site also provides a better user experience, which can lead to more conversions.
b). Mobile-Friendliness
Mobile-friendliness is another factor that affects your website’s ranking in SERPs.
You see, more and more people are using mobile devices to access the internet, so it’s important that your website is designed for them.
As such, your website builder should make it easy for you to create a responsive design that will adjust to any screen size, making it mobile-friendly.
c). SEO-Friendly URL Structure
The URL structure of your website can also affect its ranking in SERPs. A good URL should be short, keyword-rich, and easy to remember.
It is also important that your URLs are consistent across all pages on your site. This will help search engines index your website more easily.
This means that a good website builder for SEO should have a good system you can use to tweak your URL structure.
d). Robust Meta Data & Schema Markup
When it comes to building a website, having robust metadata and schema markup is key for good SEO. Unfortunately, not all website builders have this feature.
Here is the thing:
Metadata and schema markup are important aspects of SEO. They help search engines understand the content of your website and how to rank it accordingly.
If you don’t have robust metadata and schema markup, your website will likely not rank as high as it could.
e). Rich Snippet Support
Rich Snippet Support is a feature that should be found in all website builders for SEO.
What a rich snippet does is it takes all of the important information on a web page and formats it into an easier-to-read and understand format. This is important for SEO because it allows search engines to better understand what a web page is about.
When a search engine can better understand what a web page is about, it will be more likely to rank that page higher in the search results.
f). Comprehensive SEO Settings
Another one of the most important aspects of SEO is making sure your website builder has comprehensive SEO settings.
Comprehensive SEO settings allow you to control how your website is indexed and ranked by search engines.
They also allow you to fine-tune your website’s content so that it ranks as highly as possible for specific keywords or phrases.
If you want to enjoy good SEO, then you need to make sure your website has these SEO settings.
5 Best Website Builders for SEO
1: Wix
Since Wix was founded in 2006, it has become one of the most popular website builders in the world. Over 100 million people have created websites using Wix, including many small businesses and entrepreneurs.
One of the reasons for Wix’s popularity is its ease of use.
You can create a website using Wix without any prior experience or knowledge of web design or coding.
In addition, Wix provides a wide range of features and templates that make it easy to create a professional-looking website.
Wix is also popular for its SEO features.
- Wix supports image alt attributes
- An SEO Wiz tool that provides actionable advice
- Automated image optimization
- Auto-generated SEO-friendly meta tags for all of your site’s pages
- A flexible URL redirect manager
- Built-in XML sitemap that you can submit to search engines
All Wix websites are automatically optimized for search engines, so they rank higher in Google and other search engines than websites built with other website builders.
This helps small businesses and entrepreneurs attract more visitors to their websites.
Pricing
Wix has a free plan that allows you to create a website with limited features. Paid plans start at $4.50/month and go up to $24.50/month for the VIP plan which includes unlimited bandwidth and storage, a professional logo, and other premium features.
2: Weebly
Weebly is another popular website builder that makes it easy to create beautiful websites without any coding required. It also offers built-in SEO tools so you can optimize your site for Google and other search engines easily.
You can use Weebly’s drag & drop editor to add content to your pages or blog posts quickly and easily.
Plus, all of its templates are responsive so they look great on mobile devices as well as desktop computers.
Weebly SEO features include:
- Supports sitemaps
- SEO-friendly HTML formatting
- Meta descriptions
- Responsive design
- Alt tags on images
- Page-specific descriptions
At the same time, Weebly’s SEO features include the ability to add keywords and titles to pages, as well as to edit the meta descriptions and tags for each page on a website.
In addition, Weebly offers a built-in blog feature, which can help improve the search engine ranking of websites that contain regularly updated content.
Pricing
Weebly has a free plan that includes limited features and Weebly branding on your site.
And the paid plans start at $5/month and go up to $25/month for the business plan. This removes all Weebly branding from your site, gives you access to premium themes, and lets you sell products online with an integrated shopping cart.
3: Squarespace
If you are looking for an easy-to-use platform that will help your website rank higher in search engine results pages (SERPs), Squarespace is a great option.
The platform was built with SEO in mind, and it offers a number of features that can help your website rank higher.
For example, Squarespace automatically generates site maps, which can help Google better understand your website’s structure and improve its ranking.
Additionally, the platform’s code is clean and well-optimized, which can also help your site rank higher.
Squarespace SEO features:
- SEO checklist: Learn how to optimize your site for search with Squarespace’s best practices checklist. Take the mystery out of SEO and give your site the best possible foundation to be found in search results.
- Google Search Console: Squarespace was the first website builder to integrate directly with Google Search Console. By verifying your site, you can view what keywords your customers and visitors are using to find your site.
- SEO page titles and descriptions are set by default, but you can modify this content for search or social purposes without changing the page content seen by visitors.
- All Squarespace customers have the ability to choose to hide a page from search engines.
- All pages and collection items on your site have static URLs that are easily indexed and read by search engines.
- Your site content, like products and events, is correctly marked up by default to help improve search engine indexing.
Pricing
Personal plan at $16/month, Business plan at $23/month, Basic Commerce at $27 per month, and Advanced Commerce at $49 per month.
Remember, these rates only apply when you pay annually.
4: WordPress.com
Right off the bat, WordPress.com is different from WordPress.org. The latter is a downloadable CMS that you can install on your domain.
That cleared, there are a few reasons why WordPress.com is better for SEO than other website builders.
First, WordPress.com is built on top of the world’s most popular CMS (Content Management System), which means that it has access to all of the same plugins and themes as WordPress.org websites do.
This gives you a lot more control over your website’s appearance and functionality, both of which can affect your SEO positively or negatively.
Secondly, WordPress itself is designed with SEO in mind, so using WordPress will give you a slight advantage over other platforms right from the start.
Finally, because WordPress.com is such a popular platform, there are plenty of resources available to help you optimize your website for search engines.
Whether you need help choosing the right plugins or troubleshooting an issue, chances are someone has already written about it online.
Pricing
The pricing of WordPress.com is also very flexible.
You can start with a free plan and then upgrade to a paid plan if you need more features. This makes it a great option for small businesses or individuals who are just starting out with SEO and don’t want to invest a lot of money in it right away.
For as low as $4, you can access Free Domain for One Year, Best-in-class hosting, Remove WordPress.com Ads, Collect payments, and Unlimited Email Support.
5: Shopify
Shopify is a platform that helps you create an online store. It offers users everything they need to build and manage their business, from setting up their website to processing payments and shipping orders.
One of the reasons why Shopify is good for SEO is because it allows you to customize your URL structure. This means that you can include keywords in your URLs which can help improve your search engine ranking.
Another reason is that Shopify generates sitemaps automatically which makes it easier for search engines to index your site.
Shopify also has built-in blog functionality. This is important because blogging is a great way to produce fresh content which can help improve your SEO. You can use blogs to write informative articles, product reviews, or even create tutorials.
Pricing
Shopify offers 3 pricing plans: Basic Shopify, Shopify, and Advanced Shopify.
- The Basic Shopify plan is $29 per month. It includes all the essential features you need to start selling online.
- The Shopify plan is $79 per month. In addition to the features from the Basic Plan, it also includes gift cards, professional reports, and abandoned cart recovery.
- Advanced Shopify costs $299 per month and gives you everything from both previous plans plus advanced reporting tools and unlimited staff accounts.
Conclusion
In conclusion, there are many website builders available, but the five mentioned above are the best for SEO.
They are easy to use, have great features, and are affordable. They also allow you to customize your website to make it look and function the way you want.
So, if you are looking to create a website that is search engine friendly, these five builders are the best option.