When shopping for a landing page builder, you need a tool with everything you need to succeed. Today, we are looking at Mailerlite Vs OLITT Landing Page builder.
In every marketing campaign, there is always the main objective.
This is the ultimate result you want out of your efforts. Be it increasing sales, building an email list, or simply having more downloads, a landing page can help.
How?
See, unlike other pages on a website, a landing page is created/ designed differently.
Instead of having more exit points (outbound links), the LP only features a single exit point, and that is action.
With this attribute, you can easily achieve tremendous results by optimizing other aspects of the page to help towards achieving your goals.
For example;
Instead of picking any images off the internet, you can focus on using high-quality graphics that capture attention and adds to the value of the offer.
Question is, how do you get such things in order?
That is where a landing page builder comes in.
What is a landing page builder?
This refers to a special tool used to create landing pages.
As mentioned earlier, such pages are unique in terms of design and purpose.
And for this reason, you cannot approach its creation as you would with a normal page on your website.
For example;
While it is okay to have a navigation menu on a normal page, it is not recommended on a landing page.
Why?
This is for the same reason you just learned; eliminating distraction and getting the user focussed on the action you want them to take.
See, having navigation menus such as Contact page, About, and Home provides a way out for the visitor, thus robbing you the chance to convert them into a sale or a lead.
Now, when it comes to creating impeccable landing pages, tools such as Mailerlite landing page builder and OLITT come in handy.
Who is Mailerlite?
Mailerlite is a new email marketing software out here to rival the likes of Mailchimp.
Despite being a bit new to the industry, the tool is already shaking up the market and announcing its presence.
As of now, Mailerlite is well-known for its ruthless approval process. Unlike other tools that accept users almost immediately, Mailerlite has the dreaded ‘Approval Algorithm’ that according to many, keeps rejecting applications.
Question is, why are they so picky?
It has to do with the power of their tool.
Mailerlite comes with a free forever plan (we will look at it in depth later).
Also, the tool has an award-winning UI with sophisticated features.
As an email autoresponder, it is rather welcomed that it has a landing page builder, considering that the two always accompany each other.
Who is OLITT?
OLITT is a free website builder.
And just like Mailerlite, OLITT is a pretty new tool, but already making big moves.
For example;
While other website builders shy away from giving out too much under their supposedly ‘free’ plans, OLITT is actually walking the talk.
Within the free package, you can create websites for free and connect a custom domain.
Additionally, the tool has in-built tools such as a DNS Management system and a global CDN with over 42 PoPs.
As a page builder, OLITT gives you the ability to create stunning online stores, regular websites, and squeeze pages.
With that in mind, let’s look at how the compare rank up based on the following criterion.
- Ease of use
- Templates
- Integrations
- Analytics
- Pricing
Let’s get right to it, shall we?
Mailerlite Vs OLITT Landing Page: Ease of use
Any tool has been created to ease the pain of having to do the job manually.
Now, if that tool is proving hard to operate and understand, it has failed terribly.
Mailerlite team clearly understood this when they created the software.
It is effortless to navigate and you will find most sections working really fast.
It has a logical structure and a clean interface.
As for the tools, they are right within your reach.
On the other hand, OLITT has an intuitive homepage.
Right there, you can immediately understand the next step you need to take.
Inside, the tools are simple to use and work with one click.
For example;
When creating an account, OLITT gives you three options;
- Use your email and choose a password
- Login using your Google account
- Or using an Apple account.
With the last two options, the sign-in process is seamless and can be done with just one click.
Mailerlite Vs OLITT Landing Page: Templates
Landing page templates are pre-made pages that you can plug and go.
These are the elements that make builders like OLITT so valuable since they save you a lot of time you’d have used in coding the same.
Mailerlite comes equipped with stunning templates.
Even more, there are templates for various types of landing pages.
For example;
The book reviews template is perfect for creating a special landing page for your new book.
Additionally, Mailerlite allows you to save a template you like and be able to reuse it in the future.
Talking of stunning templates, OLITT gives you access to over 200 designer-made templates.
To find them, all you have to do is pick a category (depending on the type of landing you want to create) and you will get a variety of designs to choose from.
On the same note, if you wish to build something from scratch, there is an option of getting a blank canvas template.
And with OLITT revolutionary drag and drop tool, you will be done editing in under ten minutes.
Mailerlite Vs OLITT Landing Page: Integrations
What happens after you have collected those leads?
A good landing page builder should allow its users to connect their pages to external applications to increase functionality.
With that in mind, Mailerlite allows you to connect your page to hundreds of external apps.
For example;
If you have a Shopify store, you can use the Mailerlite landing page to build your email list.
Then keep promoting your products and offers to them later on.
At the same time, OLITT allows integrations to other tools as well.
For instance;
You can add the HotJar Heatmap application to your landing page.
With it, you can instantly understand how users interact with your pages. This way, you can position buttons and important messages well and increase conversion rates.
Mailerlite Vs OLITT Landing Page: Analytics
Every digital marketer agrees that analytics powers the campaign engines.
Without these numbers, you are flying blind and bound to fail fast.
Analytics, therefore, helps you understand what is working and what isn’t. Later on, you can take the insights and use them to inform your next campaign.
In the aim of making sure you get this nailed down, Mailerlite comes with an in-built reporting system.
There are the Click Maps. This tool allows you to track how users are interacting with elements of your landing page.
And helps you answer questions like;
- Do users like clicking images or buttons?
- Videos do better than articles?
Additionally, there is the ability to track links.
This feature empowers you to understand how users interact with links both in your emails and landing pages.
OLITT on the other hand takes this whole thing to another level through integrations.
We’ve already looked at how adding heatmaps to your landing page can help eliminate the guesswork that goes into positioning buttons and important messages.
Additionally, OLITT connects seamlessly with Google Analytics.
All you have to do is go to the Plugins section, add the tracking code, and click connect.
From there, Google will be collecting data on the visitors on your landing page.
For example;
You can understand the location of your users and how long they took on your page.
Mailerlite Vs OLITT Landing Page: Pricing
How much does it cost to build a landing page?
Mailerlite landing page builder comes with the whole email software.
This means that once you have access to their tool, you also have access to the builder.
Now, as for their pricing, Mailerlite has several plans including a free package.
But as you can see, there are some restrictions; you have to have at most 1K email subscribers and be sending not more than 12K emails per month.
Now, if you wish to have a bigger list and be able to send more emails, you have to pay a little more.
But as compared to similar tools with the industry, Mailerlite comes at the top as the cheapest email marketing tool.
OLITT on the other hand comes with a free plan.
Under this package, you get to host your landing page for free, get free SSL, and be able to connect your custom domain also free.
It is worth mentioning that Mailerlite also allows you to connect custom domains but only available to paying users.
Wrapping up Mailerlite landing page builder review
We have looked at why you need a landing page.
Also, you learned about the two free landing page creators you can use now.
Go ahead and give a try and see how it goes.