Are you interested in learning more about creating landing pages? In today’s article, we are looking at Unbounce vs OLITT.
These are the two giants when it comes to creating unrivaled landing pages aimed at converting the traffic to lead and sales.
If you are looking for the best tool to help you design the highest converting LP, you are in the right place.
Today, we are looking at the following aspects of these two landing page creators;
- Ease of Use
The reason why I picked these aspects is that, without any of them, your project is left hanging on the balance.
It doesn’t matter how cool or sophisticated the tool you are using, if you cannot afford it, you are as good as someone who has none.
As such, there is a need for a balance between price and tools to create a favorable environment for marketers to enjoy the tool
But before we delve in, let’s make some things clear.
What is a landing page?
Sometimes referred to as a squeeze page, a landing page is a standalone web page you create to promote a marketing campaign.
This is where the target audience ‘land’ when they click on your advert online.
Whenever you create a Facebook ad to drive traffic to a specific link, where that link leads to is the landing page.
Now, why do you need a landing page?
See, whenever you are running a marketing campaign (in digital marketing), you have an end goal in mind.
It can be you are looking to capture more emails to build your email list. Or you are seeking to get more sales on a specific product you are promoting.
What happens is, during a campaign, there are a lot of distractions facing the visitor.
And these distractions may prevent them from taking action, thus hurting your conversion rates.
To avoid this, marketers prefer directing such traffic to standalone pages, now the landing page.
From here, the distractions can be minimized, which improves the conversion rate (the number of people who took action versus those who visited the page).
What is the difference between a landing page and a website?
It is easy to get lost here thinking an LP is the same as a website.
Well, the difference is that a landing page has one goal, and is mostly meant for marketing purposes.
Once a visitor lands on a squeeze page, all they see is one action point.
On the flip side, a website may contain a lot of exit points. You have things like the contact us page, the about page, and other pages.
These ‘exit points’ disqualifies a homepage, for example, from being a landing page, unless you eliminate them.
So then, can you use a homepage as a landing page?
A homepage can be used as a landing page if you seal all the exit points (remove distractions) and leave the main action.
Why do you need a landing page?
As much as we are talking about Unbounce vs OLITT landing page creators, is it essential?
We have already pointed out that a landing page helps you achieve your marketing goals.
We also touched on the fact that a landing page help improves the conversion rates.
If you have used or intend to use some PPC advertising platforms like Facebook, there is something you need to know now.
Facebook advertising costs depend on a number of factors, and one of them is the number of people who take a specific action.
The more people you convert, the less you pay. It is that simple.
This is where the landing page comes in.
If you wish to pay less on Facebook advertising, you need a landing page. Of course, it is not as simple as that. There are other aspects of it you need to take care of, such as installing conversion API on the page, either way, that is how it goes.
It is, therefore, safe to say that a landing page helps reduce advertising costs.
Back to Unbounce vs OLITT.
Who is Unbounce?
Simply put; Unbounce is a platform aimed at helping you create conversion-optimized web pages.
As a tool, Unbounce comes with a wide range of features aimed at making sure that you have exactly everything you need to convert traffic to leads or sales.
As we will see later, some of the Unbounce features include sticky bars. This is a special tool that you can use to make important announcements on your site, thus capturing attention.
Who is OLITT?
Well, OLITT is another tool altogether.
It is a free website builder, aimed at helping launch a website, online store, or landing page in under 10 minutes.
As a website builder, it gives you tools to start, grow, and rank your sites fast.
Alongside incredible SEO tools, all the pages created using the tool are lightning-fast, thanks to a Global CDN network with over 42 PoPs.
Additionally, OLITT comes with a free DNS management system. With it, you can easily manage domain records (supports most of the popular records).
Unbounce vs OLITT: Templates
When creating a landing page for your marketing campaigns, time is most cases a factor you cannot overlook.
You are running against time to launch a campaign and drive results fast.
For this reason, often, there is no enough time to roll sleeves and start coding pages from scratch.
That is where landing page templates come in.
These are pre-built pages, all you have to do is plug and edit away the elements you do not need.
As per this, Unbounce gives access to a wide variety of templates (100 to be exact).
These templates are presented neatly under campaign categories.
If you are looking for a specific template designed for online courses, you will find it under Ecourse.
As for editing, the process is seamless, thanks to the Unbounce drag-and-drop tool.
With such functionality, all you have to do is highlight an element (image or text), and drag it to a specific location anywhere on the screen.
On the other hand, OLITT landing page templates don’t disappoint.
Unlike Unbounce that gives you only 100, OLITT comes with at least 200 templates.
Considering such a wide selection, it is unlikely to miss what you like.
What stands out most with OLITT as a landing page builder is the ability to connect a custom domain.
This means that once you have designed your squeeze page, you can easily add a custom domain for free.
Unbounce Vs OLITT: Ease of Use
The sole reason people turn to landing page builders is that they are trying to avoid having to dig into website code.
Now imagine turning into a tool to help you do that only to realize that you cannot understand it.
Unbounce landing page creator understands such frustrations, that is why they have designed their tool with you in mind.
From the homepage, you can immediately locate whatever you are looking for, thanks to a smooth navigation design with fewer distractions.
The builder itself might look intimidating, but as soon as you start looking around, you immediately get the hang of things.
To understand what a certain button does, all you have to do is take your cursor and rest on top of the button for a few seconds.
You will immediately get an explanation of what the button does.
Moving on, the OLITT builder tool is straight forward too.
In fact, its homepage is some sort of a landing page with only one call-to-action (CTA), create a free website.
As for their editor, everything is within your reach.
Although some of the editing features are inside separate popups, which means you have to go digging.
Unbounce vs OLITT: Integrations
A landing page builder may give you all the tools you need to start your design process.
But in most cases, no tool can give you almost everything needed to grow a successful business.
This explains why Unbounce builder allows you to easily integrate with other tools such as:
- Campaign Monitor
You can be running a successful website on WordPress.
And if you need to create profitable landing pages, all you have to do is install the Unbounce WordPress plugin on your site and start the project.
On the other hand, OLITT can be described as the master of integrations.
While using the tool, you can seamlessly connect your landing page to tools such as;
- Google Analytics
- HotJar Heatmaps
- Tawkto among others.
You can connect your landing page to HotJar.
With heatmaps, you can instantly understand how visitors are interacting with your landing page.
Thus helping you optimize how you position the buttons to maximize conversions.
Unbounce Vs OLITT: Reporting
In marketing, you cannot scale what you cannot measure.
What does this mean?
If you are running a campaign, the numbers will tell you whether it is going well or it tanked.
Unbounce understands this, that is why they allow you to create more than one version of a landing page.
From here, you can measure the one converting more visitors, and then scale it.
While OLITT doesn’t have the A/B testing functionality, yet, they allow you to add Google Tags and tracking code onto your landing page.
This means that you can dig deeper into understanding your visitors more directly on the Google Analytics dashboard (something you are used to anyway).
You easily understand the geographical location of your visitors, their devices, and browsers.
Unbounce Vs OLITT; Support
At some point during your landing page creation process, you will run into hurdles. Some you will be able to solve, others will need immediate intervention from the experts.
Unbounce gives you complete and easy access to their support team.
Be it through the phone or email, the Unbounce support team can help you answer a myriad of questions.
OLITT gives you 24/7 access to their support team.
You can easily reach them through;
Also, the company maintains a 24/7 social media presence.
Additionally, there live chat option. With this channel, you can reach out for support and get a response in under 5 minutes.
Unbounce Vs OLITT: Pricing
How much does Unbounce charge?
The builder has a 14-day free trial.
Here, you get unrestricted access to the tool and get to explore how it works and whether it is a right fit for you.
Once that period is over, you will have an option to pay either monthly or annually.
If you decide to go with the annual billing cycle, you save up to 21% of the total cost.
Even with that, Unbounce landing page software still proves to be expensive, thus many marketers cannot afford it.
As you can see, the lowest amount is $80 per month. This package doesn’t give you much since it is pegged around 20K visitors per month and up to 500 conversions.
With such restrictions, you cannot actually scale a marketing campaign potential.
On the flip side, OLITT gives you a free plan.
With the plan, you have free hosting and a free SSL certificate.
At the time of writing this article, OLITT was running an offer of $59 for lifetime access to their tool.
Additionally, the free plan gives you access to tools like PayPal and Stripe.
This means that you can easily collect payments on the squeeze page. And thanks to free premium SSL, you don’t have to worry about any security breaches.
If you find it gone, you won’t miss other affordable premium rates.
Wrapping up Unbounce Vs OLITT
If you want tangible results in your digital marketing efforts, you need a landing page.
It helps capture more leads and reduce advertising costs significantly. You give a try to each of these two tools here;