Digital marketing relies upon lead generation and conversion. Without any of the pieces, your campaigns will be incomplete.
Enters landing pages.
These are special web pages where you can direct visitors to try and encourage them to take a specific action, say fill a form.
In this article, you learn about the best free landing page builders.
- What are they?
- Their features
- How about pricing? Free or paid?
You will learn about all of these. But first, why do you need a landing page when you already have a website?
That can be answered in on way: when you run a campaign of any kind, there is an end goal in mind.
There is something you want your target audience to do.
For example:
If you are selling an online course, you may decide to build an email list first.
So, you get down to entice people to join your newsletter by offering something for free in exchange for their email address.
In such a case, the goal is to get the email address. With that defined, here is how a landing page will help:
- Create a landing page offering a free eBook, course, video, etc.
- Include a form where people must fill the form (provide name and email address) to access the freebie.
Now, let me ask you, why can’t you use any page on your website to do that? It is because of distractions littered around the website.
You see, a landing page has only one goal: encourage visitors to take a particular action. It does this by eliminating distractions which in turn makes it easier for the user to stay focused.
For this one reason, a landing page should be special in every aspect – think design, color schemes, text, images used, etc.
How does a landing page builder work?
A landing page builder simplifies creating landing pages without coding knowledge.
It uses a visual interface, often with drag-and-drop functionality, to let you arrange elements like headlines, images, forms, and buttons.
Here’s a breakdown of how it works:
- Choose a Template: Most builders offer pre-designed templates tailored to different goals (e.g., lead generation, product promotion, webinar registration). This gives you a starting point and saves design time.
- Customize: Using the visual editor, you can customize the template’s layout, colors, fonts, and content. You can add or remove elements, change images, and edit text to match your brand and message.
- Add Forms and Calls to Action (CTAs): Forms are essential for capturing visitor information, so builders provide easy ways to integrate forms and customize their fields. Effective CTAs (buttons or links) guide visitors toward your desired action.
- Optimize for Conversions: Builders often include features like A/B testing to compare different versions of your page and see which performs better. You can also track key metrics like conversion rates and click-through rates to improve your page’s effectiveness.
- Publish: Once your page is ready, the builder generates the code and allows you to publish it on your website or through a hosted landing page platform.
Benefits of Using a Landing Page Builder:
- No Coding Required: You don’t need technical skills to create professional-looking landing pages.
- Time-Saving: Pre-designed templates and drag-and-drop interfaces speed up the creation process.
- Customization: You can tailor your page to match your brand and specific campaign goals.
- Optimization: Built-in features help you track performance and make data-driven improvements.
- Mobile-Responsive: Most builders ensure your pages look good on all devices.
Examples of Popular Landing Page Builders:
- HubSpot: Offers a free landing page builder with various templates and features.
- Unbounce: Provides advanced features like A/B testing and dynamic text replacement.
- Leadpages: Focuses on simplicity and ease of use, with a wide range of templates.
- Instapage: Caters to agencies and marketing teams with collaboration tools.
- Elementor: A WordPress plugin with a powerful landing page builder.
Choosing the best free landing page builders is essential
If you want better ROI as a result of higher conversion rates, you will need the best landing page builders.
Yes, there are a ton of generic tools out there claiming to help build the best landing pages, but their results conflict.
This list will discuss the best landing page builders, what to expect in terms of features, and pricing.
Let’s dive right in.
List of the best free landing page builders
1. Leadpages
Ranked as the cheapest landing page builder with versatile form building tools. Talking of costs, if the budget is something holding you back from getting that landing page, here is your answer.
Well, in most cases, you get what you pay for, but not in the case with LeadPages. Even though they are cheap, their features and functionality are on another level.
You get access to over 160-page templates and don’t worry, they are all mobile-friendly.
Additionally, you can sort through the templates based on your industry (eCommerce, blogs, etc).
Features
- Offers drag-and-drop page builder tool
- Allows A/B testing so you can tweak and optimize for better results
- Integrates seamlessly with WordPress
- Easily integrates with other tools such as social media, CRM
- Mobile-responsive templates designs
And now you are thinking, how much are all these?
Pricing
LeadPages gives you three packages: Standard costs $25/month, the Pro plan going for $48 per month, and Advanced package costing $199 per month.
Don’t forget, you can have 14-days risk free to use to test-drive the landing page builder.
2. Unbounce
Unbounce makes it to our list of best free landing page builders. It is well known for its rocking landing page features trusted by over 1500 brands around the world.
This doesn’t come as a surprise because Unbounce does its job of converting your visitors to sales easily.
Looking for popups, sticky bars, and landing pages? This is the tool for you. Better part? You don’t need any coding skills, all you need to do is drag and drop the templates.
Key Features
- Straight forward drag-and-drop tool
- 125+ page templates to choose from
- You get custom domains
- The dynamic keyword insertion tool
Pricing Plans
If you are a beginner, the Essential Plan is the starting point, going for $79 per month. For advanced and established marketers, you can choose between the Premium plan going for $159 per month, and Enterprise plan costing $399 per month.
Additionally, Unbounce offers a 14-day free trial.
3. Instapage
Instapage is among the popular and best free landing page builders today. It comes with everything you will need to convert a visitor to a customer.
Besides the hundreds of page templates, you don’t have to worry about what images to use, because Instapage has a library of high-quality images consisting of royalty-free images videos and vectors.
Their drag-and-drop tools allow you to design a page and publish it within minutes.
Additionally, all the Instapage landing pages easily integrates with almost all email marketing service providers. As such, you can easily start and grow your email list.
Key Features
- Easy to use drag-and-drop tool
- Access to royalty-free images
- Integration with other essential tools
- Access to a robust analytics dashboard
- Over 5000 fonts to choose from
- A/B testing capabilities
Pricing packages
The lowest plan, the Core package goes for $99/month and gives you access to analytics dashboard, integration capabilities, and access to responsive page templates.
If you are looking for something higher, the Enterprise package is the best bet. It is available in a quote-only basis but comes with more advanced features.
4. OLITT
OLITT doubles as the best free website builder and landing page tool. It allows you to create highly responsive and fast loading pages within minutes without the need for coding.
The tool has been created with marketers in mind. It helps you deploy beautiful and professional-looking pages without much hustle, thanks to its simple drag-and-drop technology.
Though new entrant to the market, various feature and functionality comparisons against established builders reveals astonishing results. Here are some of them.
Key Features
- Security is at its core design
- Inbuilt CDN and GZIP compressions make its pages load lightning fast
- Access to hundreds of ready-made page templates
- SEO optimized pages
- No coding skills required
Pricing packages
At the time of writing this article, OLITT was going for $1.99 per month. And with that, you get access to a ton of versatile features.
5. Wishpond
Wishpond brands itself as more than just another free landing page builder. It integrates seamlessly with social media and offers popups and makes it easier to create content.
More importantly, you can create social media contests to help drive more leads. Making Wishpond the fastest-growing SaaS marketing startup.
In fact, in 2019, it was named as the top Hubspot’s competitor.
Key Features
- Easily integrates with other marketing tools
- Hundreds of templates to choose from
- Ability to create beautiful social media contests
- Extensive library of learning materials
- Live chat support available
Pricing plans
Even with its basic plan, Wishpond gives you a unique chance to create and publish hundreds of landing pages and only be capped on the number of leads.
The lowest package goes for $49 per month and restricted to not more than 1500 leads.
Everything You Need package goes for $99/month capped to 2500 leads per month. The highest plan is the Rapid Growth package costing $199 per month and stands at a maximum of 10,000 leads per month.
Best free landing page builder for lead generation
The best free landing page builder for lead generation will depend on your specific needs and budget. However, some of the most popular and well-respected options include:
- Unbounce: Unbounce is a popular choice for businesses of all sizes, thanks to its easy-to-use drag-and-drop interface and its wide range of templates and features. It also offers AI-powered features to help you optimize your landing pages for conversions.
- HubSpot Marketing Hub: HubSpot’s landing page builder is part of its comprehensive marketing suite, which also includes CRM, email marketing, and SEO tools. This makes it a good choice for businesses that want a single platform for all of their marketing needs.
- Instapage: Instapage is another popular landing page builder that is known for its focus on A/B testing and personalization. It also offers a wide range of pre-built templates and landing page examples to help you get started quickly.
- Leadpages: Leadpages is a simple and affordable landing page builder that is a good choice for small businesses or marketers who are just starting out. It offers a drag-and-drop interface, a variety of templates, and built-in A/B testing tools.
- Carrd: Carrd is a free landing page builder that is a good choice for very simple landing pages. It is easy to use and has a few basic templates, but it does not offer as many features as some of the other options on this list.
Here is a table that summarizes the key features of each of these landing page builders:
| Feature | Unbounce | HubSpot Marketing Hub | Instapage | Leadpages | Carrd |
|---|---|---|---|---|---|
| Ease of use | Drag-and-drop | Drag-and-drop | Drag-and-drop | Drag-and-drop | Freeform HTML |
| Templates | Wide variety | Wide variety | Wide variety | Variety of basic templates | Limited free templates |
| A/B testing | Built-in | Built-in | Built-in | Built-in | No |
| Personalization | AI-powered | Basic | Advanced | Basic | No |
| Pricing | Starts at $74/month | Starts at $45/month | Starts at $199/month | Starts at $27/month | Free |
Ultimately, the best way to choose a free landing page builder is to try out a few different options and see which one you like best.
Many of these landing page builders offer free trials, so you can take them for a spin before you commit to a paid plan.
Cheapest landing page builder
Based on my research, some of the cheapest landing page builders include Carrd, Wix, and ConvertKit.
Carrd is known for offering most of its core features for free.
Wix is a free website builder and a great landing page builder tool, making it a good choice for beginners and small businesses.
ConvertKit is also a good option for creating a free landing page.
These options provide affordable or free plans for creating landing pages, making them suitable for individuals and small businesses looking for cost-effective solutions.
Final thoughts on best free landing page builders
While this is not the complete list of the best landing page software, these are the ones to help get the job done.
There are others like Clickfunnels, Hubspot landing page tool, GetResponse, among other tools.
Frequently asked questions
- What is the best landing page builder?
This depends on your needs and budget. But as you can see from the list above, you have some tools offering free trials. You can try and see the one that serve your needs.
- What is a landing page builder?
A landing page builder is a tool or software used to design and publish landing pages. These tools come with everything you need to create effective landing pages such as, analytics dashboard, A/B testing capabilities, page templates to choose from, among other features.
- How can I make a landing page attractive?
To make your landing page attractive, here is what you need to do:
- Use high-quality images to improve the visual component of the page
- Incorporate clear fonts
- Use clear texts and leave more breathing space (avoid blocks of texts)
- Embed videos if you have one. Videos convert better than texts
- Add testimonials to improve your credibility
- Remove all distractions and leave only the CTA button.
- What makes a good landing page builder?
A quality landing page builder should have the following qualities:
- Should be easy to use
- Have lots and lots of templates you can use
- Offer custom domains
- Load faster
- Secure
- Fairly priced