In this article, you will learn how to create Wix about us page easily without wasting time.
What is the About us page and why is it important?
The about us page is a free-standing web page that appears on the front of your website.
It’s usually one of the first pages visitors see when they visit your site, and it often contains company information such as an “about us” story or;
- Brief description
- Staff headshots
- Mission statement
- Office locations (if applicable)
- History timeline/history highlights
- Recent press releases and social media links.
The content can vary widely depending on what you want to share with others in order to tell them more about who you are.
What should be included in your Wix About Us Page?
There isn’t any one way for every business to create their “About Us” because each organization has different needs.
Some people include certain elements while others choose to leave out the same elements.
Each organization should include what is relevant for their business, and this information needs to be organized in a way that makes sense for your visitors – often it’s most logical just to list items alphabetically.
There are many ways of organizing content, but here are some common headings:
- Company overview/Mission Statement
- Board of Directors or Leadership Team
- Staff members with Headshots
- Office Locations (if any)
- History Timeline/History Highlights
- Recent Press Releases and Social Media Links.
You may also want to add a “Contact Us” page if you don’t already have one on the site where prospective clients can find your contact info easily.
This would be helpful when people are looking to do business with you.
With that said, let us look at Wix about us templates.
Well, they are not ‘templates’ by the word, rather examples you can get inspiration from.
What To Consider When Creating An About Us Page
It can be helpful to think about the goals of your About Us page before you start writing.
What are you hoping visitors will do when they see this information?
Who is visiting this page?
Is it an employee, a prospect, or someone who might want to work for your company in the future?
If you know what is driving people to visit, then it should make it easier to figure out what content needs more attention and which sections need rethinking altogether.
Here are the best Wix about us examples you can copy
a). Somni | Nutritionist
Somni is a nutrition blog run by a registered nurse, Kristen.
She does a really great job of creating a perfect about us page that goes straight to the point.
Your about us page doesn’t have to be long to deliver its message.
Kristen does a better job of giving you a reason why you should listen to her and why she is qualified to talk to you.
And to top it all, she does include a call to action (CTA) asking you to connect with her.
If you are moved by her messages, you will definitely click that button. So, next time you are creating Wix about us page, do not forget to ask your readers to take action.
It can be to contact you, visit your shop, share the post, or anything.
b). Toks Visoks | Bag designer
This is a bag designer website.
Her about us page features a moving personal story, sharing her story from high school to where she is now.
See, by sharing such a true story, she injects personal touch to her page, making readers relate to why and whatever she is doing.
You can as well chip in a story when creating your Wix about us page.
c). The Diigitals | Modeling agency
This is an example of the Wix about us page using history highlights to tell the brand’s story.
Diigitals does a great job of passing across the message of how their modeling agency has developed over the years.
This makes the page longer, but the use of striking images of models on poses makes the 6-inches scroll worth it.
You can take this angle by sharing how your company has grown since day one, by highlighting significant achievements and events on the way.
How To Create About Us Page In Wix
Follow these steps to create an about us page in Wix.
Step #1: Log into your Wix account
Use sign up method you used to create Wix account.
Step #2: Select your Wix site
If you have more than one Wix website, make sure you select the one you’d wish to add an about us page.
On your dashboard, click on Edit Site.
Step #3: Add New Page
Click on Page dropdown and click on manage pages.
This is the place you can switch to different pages when editing on Wix.
Click on manage pages.
And then on Add Page and then click on About tab.
Step #4: Pick Wix About Us Page Template
You will get Wix About us Page templates, sort through them all, and pick the one fitting your needs.
Click on View to see how the Wix about us page template looks like before editing.
For example;
If you are creating a personal website, you can use their CV about us page template.
Click on Add Page to add the template to your website.
Step #5: Start Editing
After the template has been added to your canvas, start editing.
Change the text to reflect your own and even change images (if applicable).
How To Create The Best About Us Page
To create the best Wix about us page, follow these tips;
Make sure to include a photo of your team, not just the person in charge.
List what you do and who you help, but don’t make that page too long! include only three to five bullet points for each service or product.
Include keywords if they’re relevant so people can find out more about you by doing an internet search; this is also helpful when it comes time to rank on google and other pages like yelp.
Your company bio should be all about the heart of your business: why you exist as a company and how you serve others.
Remember, there are no boring companies – just bored employees trying their best! If someone ever asks me “what’s good?” I’ll answer with my favorite quote from my favorite boss: “We are the best when we delight our customers.”
Additionally, your company principles should be about why you do what you do, and how that reflects on your customer service.
It is not just a mission statement – it’s also an elevator pitch for who you are as people!
So tell us some of those things in three to five bullet points; they can include words like integrity, respectfulness, honesty… anything that makes up what kind of person or business owner you want to be.
And finally, don’t forget about graphics!
Use images or stock photos if possible (just make sure it says attribution). If you are short on time but have graphic design skills yourself, consider using Canva.com which has powerful plugins with pre-made graphics.
The easiest and fast way to create an about us page
You can easily create an About Us page using an app.
What is the About Us page generator?
About Us Generator is a simple app that helps you to create an About us page for your website. It includes the features of adding graphics, images, and videos as well.
A good example of such a tool is Volution About Us Page generator.
All you have to do is provide some information about your company, input an email address, boom! You’ve got a free About Us Page.
What is happening here is that Volusion is giving an About Us Page template. Just fill it with information relevant to your company, copy the text, and page on your Wix about us page.