So you now have a website?
If you don’t, this still applies to you.
Also, I will show you how to create a website for free.
What I want you to understand today is what your readers wish you knew about them.
See, we all think once your website is up and running, that’ll be the end of it.
Most entrepreneurs just sit thereafter completing the design.
Am I saying you shouldn’t relax?
Far from that.
Once you have created a website, the work of maintaining it starts.
Here is the thing;
Did you create a website to help with something, right?
It might be to drive more sales, generate leads, or drive awareness, whichever.
At the end of the day, you should assess its performance against the goals you’ve set.
Now, for it to work, you need to ensure that your target audience is comfortable with it.
For this reason, here are #7 things they wished you knew about them.
#1. They are getting impatient
Did you know that the average attention span of a person has dropped from 12 seconds to 8 seconds?
Why?
According to a recent study from the Technical University of Denmark, people are losing patience thanks to a ton of information available to us.
This means one thing;
Your readers are doing you a favor coming to your website because they had a ton of options.
And because of that, you need to make sure they are getting what they came for.
To do that, make sure you are clear of the person you want to read your website. Without a clear picture of the target audience, you will be wasting both your time and the reader.
With the clarity comes the right message.
#2. They hate slow pages
You lose 37% of your website visitors when your site takes 5 seconds to load.
It gets even worse if you are running an online store; a one-second delay in page load strikes 7% off your conversion!
As if that’s not worse enough, Google announced they’d be cracking a whip on slow websites.
This means one thing;
As a website owner, you don’t have a choice but to flow with the tide.
You need to make that your page is blazingly fast.
And the best way to do that is to ensure that the system powering your website is rigged for speed.
For example;
All websites created on OLITT are blazingly fast, thanks to a Global CDN network powered by over 42 PoPs.
#3. Give them a reason to come back
70% of your website visitors leave and never look back.
So sad, I know!
But you can do something about it.
First, make sure you are creating valuable content.
There is nothing that gets readers sprinting off a website other than irrelevant content.
And to do that, you need to understand who your readers are and what they value.
Research the pain points they experience and provide actionable solutions.
In return, they will reward you with loyalty.
Additionally, have a way to capture their information so you can remarket to them later.
For example;
Build an email list by capturing email addresses.
#4. Show you care about them
Ever visited a website and you kept seeing is me, me, me, and more me?
How did that make you feel?
Awful, right?
To have a shot at growing your website, you need to show your readers that you care about them and understand their challenges.
Avoid rumpling about your company and instead focus on how you intend to help solve the problems your reader is facing.
As they say, a customer doesn’t care about you until you show you care about them.
To show you care, answer their questions, give solutions, and make the visit to your website worth their time.
#5. They adore seamless navigation
How is your site’s navigation?
How many clicks does it take to reach the main pages?
Readers value straightforward navigation.
As such, make sure everything is within reach, at most 2 mouse clicks away.
#6. Doesn’t care about your English jargon
If you think now that you have a website, you can flex your vocabulary muscle, think again.
Your readers value simple yet rich language that is easy to understand.
So before you hit publish, go through that article again.
If some words aren’t clear at first glance, rewrite them ASAP.
#7. Give them clear CTA
Earlier, we mentioned that websites are created to accomplish a certain goal.
After landing on your website or reading your articles, what do you want them to do?
Your visitors should understand what to do next.
For example;
You can ask them to share the article, comment, or join your email list.
Final thoughts
Creating and growing a successful website takes deliberate effort.
You need to be intentional with everything you do.
With that said, here is a free guide on how to create a successful website.