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6 Best Online Store Builders: Comparison for 2024

An online store builder is a website platform with features tailored exclusively for e-commerce sales. With it, you can market physical products, digital products for download, offline and online services, and even reserve appointments in advance to market classes online. It is of great essence to make a comparison of different online store builders when choosing your online business.

Whether your business is all digital or you have a physical store and want to expand online, it’s important to give your customers a memorable online shopping experience.

It’s not enough to have a website that looks good. If you want clients to keep shopping at your online store, your website must have the functionality, style, and capacity to produce the kind of memorable experience that customers have grown to expect from today’s brands.

Choosing an online store builder

Your business needs to be represented in the best and most functional way possible to grow online.

Various online store builders offer different features at different rates. Knowing the one that suits your business is a great guide to choosing and making an informed decision. 

But that is not all. Choosing the best builder involves more than just considering what’s best for your business as it is right now. Investing in a platform that can grow with you will help you improve customer satisfaction and your bottom line by lowering friction between your products and customers.

This online store builders comparison article delves into the benefits and drawbacks of the best platforms to help you choose the best for your business.

Online Store BuildersOlittBigCommerceSquare OnlineShopifyWixSquarespace
Overall Rating4.
Best Store TypeBest for new online storesBest for a purely online storeSell for freeBest for large online storesBest for the small online storesBest value for money
Ease of Use4.0 out of 53.3 out of 53.9 out of 53.5 out of 54 out of 54.2 out of 5
Customer Support 4 out of 53.1 out of 53.6 out of 54.7 out of 54 out of 54.3 out of 5
Sales Functionality 4 out of 54.6 out of 53.5 out of 54.5 out of 54.4 out of 53.4 out of 5
Value of Money4.5 out of 55 out of 54 out of 55 out of 55 out of 54 out of 5

Top 6 online store builders comparison

Below, I’ll outline each platform’s key features, benefits, costs, and use cases. I’ll also mention any potential pros or cons.

I’ll also include the main criteria to consider when choosing the finest e-commerce website builder for your requirements.

#1. Olitt

Olitt offers a straightforward website builder and web hosting solution for those looking for streamlined web services. Contrary to many other online store builders, you can use it to establish an online store for free.

online store builders comparison

Olitt offers affordable domain name costs and free DNS management. New businesses launch their online sales in less than 10 minutes, meaning it is easy to set up.

It is the preferred website builder for free domain name mapping and hosting. It includes more than 20 plug-and-play connectors, such as Facebook Pixel, Google Analytics, PayPal, Mailchimp, Google Tag Manager, and Google Analytics.

With Olitt, your business will rank higher on Google and other search engines as they offer optimized SEO. With each package comes free web hosting. Its collection includes more than 200 premium designs for all commercial use cases.

Olitt offers a free SSL certificate for every published website and landing page.

The Olitt features, plans, pricing, pros, and cons are listed below:

Main features

Supports domain name transfer

DNS management is free and secure

SEO Tools & Free SSL Certificates

Real-Time Editing

SEO Management

SSL Security

Third-Party Integrations

Plans and pricing

online store builders comparison

Free (DIY) $0.00

Pro $29.99


User-friendly software

Kind and prompt customer service

Stunning and original templates

Best price in the market

Value for your money

Availability of free trial


Not based in some countries like the US

Not full agency feature

#2. BigCommerce

Many online store builder platforms, compared to BigCommerce, concentrate especially on startups, established companies, and small businesses. BigCommerce, on the other hand, focuses on online shops that are in the middle but want to expand as quickly as possible.

Even though the entry-level subscription costs more than for a platform like Wix, it offers significantly more functionality and more sophisticated features to help you set up your online store for expansion.


Automation, individualized client experiences, and improved customer acquisition techniques are essential for rapid growth. To enable you to scale your business as quickly as possible, BigCommerce combines the strengths of all three.

Additionally, you may choose your own payment gateway, sell through various channels, like Facebook and Pinterest, and avoid transaction fees to keep a larger portion of your sales.

Compared to Shopify, BigCommerce is substantially more affordable. It has a blog function that store owners can incorporate into their e-commerce site for content marketing activities and good layout options that enable you to establish a business in a matter of seconds.

The BigCommerce features, plans, pricing, pros, and cons are listed below:

Main features

Community forum with committed support

Plugin POS solution

Specialized Page Builder tool

Inventory management tools

Plans and pricing

BigCommerce has revenue limits on its plans compared to other online store builders. The cheapest package has an annual revenue cap of $50,000. The bottom line is that while it’s a terrific place to start, as your shop grows, you’ll fast outgrow it.

The good news is that upgrading shouldn’t put too much of a strain on your finances because you’ll be able to afford a larger investment once you exceed the $50,000 threshold. You can continue on this plan until your income is sufficient to warrant an upgrade once more because the second tier has a ceiling of $180,000 in annual revenue.


Below are the BigCommerce plans and their prices:

Standard $29.95

Plus $79.95

Pro $299.95

Enterprise: Custom


Ton of features

Easy and flexible product variants creation


No transaction fees

Solid SEO features

Full control of your customer’s database


Yearly sales threshold

No email marketing tools

No subscription features

Steep learning curve

The app is a little clunky

No multilingual options

#3. Square Online

Square is the online store builder for anyone looking for a simple and affordable platform to get started online.

It’s simple to set up, and the business considers it an all-inclusive solution. Consequently, this is the ideal website builder for those who own e-commerce stores and want to launch their companies rapidly.

Square Online

The company is well-known for its point-of-sale systems, but they are now expanding, and the Square Online Store is a great option for people looking for a hassle-free solution.

Square has transformed the market with rapid, economic monetizing strategies after starting as one of the few options for users to accept “mobile” transactions on the go.

Currently, practically anyone can open a Square account and start accepting payments wherever they are, from one-time vendors to small company owners to startup companies. It makes sense that Square is the preferred option for POS systems and offline payments.

Did you know that Square also allows you to change your digital transactions?

Going digital is now simpler than ever, thanks to Square, which enables businesses to launch online stores for simply the cost of their payment processing.

The Square online features, plans, pricing, pros, and cons are listed below:

Main features

A free URL

Free unlimited hosting

Inventory management and tracking

Responsive web design

Inventory management and tracking

Integrated and advanced reporting

Seamless integration with Square’s other products

Support for in-store pickup

Plans and pricing

Square Online


Plus $29+

Premium Custom


Reasonable pricing plan

Intuitive dashboard

The free option has no monthly fees

Unified payment system

Simple to load products

A great way to connect your POS to your online business

Sophisticated features that are unique for paying accounts

Other e-commerce programs can be integrated with Square Online

There are many wonderful themes available


Limited customizations

Limits to Square payment to avoid additional fees

Not developer-friendly

Awful shipping plan with fixed prices

Account stability difficulties are frequent

Customer service may use some improvement

Certain features are only available to premium accounts

#4. Shopify

One of the most popular online store platforms is Shopify. It includes everything you might need to start, run, and grow an online store. The platform powers millions of online enterprises in 175 countries throughout the world. Shopify offers everything from payment processing and email marketing tools to support for dropshipping.


Shopify has more than 100 free and premium themes for designing your online store. You can adjust the parameters for each theme to suit your preferences. Installing apps from the Shopify App Store will give your store new capabilities and features.

Keep in mind that Shopify integrates with over 100 other payment processors, so you can always utilize a different payment gateway.

All packages include unlimited email forwarding, web hosting, bandwidth, and a content delivery network for top efficiency. Analytics, mobile optimization, and marketing and SEO tools are also advantageous to you.

Shopify provides live chat, email, and phone assistance around-the-clock.

You can set up dropshipping and customer accounts, target abandoned carts, and control your shipping costs with Shopify.

The Shopify features, plans, pricing, pros, and cons are listed below:

Main features

One-stop online store

Support for a wide variety of apps 

The choice to open development stores

Plans and pricing


Basic $29

Shopify $79

Advanced $299


The platform is simple and intuitive

Technical support is available 24/7

Wide variety of themes to choose from

In-house app store

Inbuilt SEO

Completed self-hosted


No free version

Limited customizations

High transaction fee

#5. Wix

Wix is a remarkably flexible drag-and-drop website builder that transforms non-developers into experts in website creation. It is renowned for its process automation features and easy-to-use page editor. Also, it offers different layouts and designs and allows you to go live in a matter of seconds. 

Wix has approximately 1,000 ready-made templates for any type of online store, a free domain name, and everything else you need to establish and launch your online business.


One of my favourite features is Wix doesn’t impose any additional transaction fees. Consequently, you get to retain whatever you earn. Wix’s 0% offer is exceptional compared to other online store builders that charge up to 3% or more in addition to processing fees.

Over 50 secure payment processors that are all compliant with PCI DSS are available through Wix. And TLS 1.3 encryption is built-in as standard, protecting everyone’s data from prying eyes.

That’s advantageous because a data breach, or even a web browser reporting your web store as possibly unsafe, can destroy an e-commerce business faster than anything else.

Additionally, it’s quite easy to use and learn. Once you get the hang of it, you’ll be able to easily make changes, update your website whenever you like, add new products, and handle orders with no problem.

You can have as many products as you like without any restrictions. You can also earn as much money as you like from your online store because there are no limits. Compared to other online store builders, Wix does not have a cap on these, forcing you to use higher plans.

The Wix features, plans, pricing, pros, and cons are listed below:

Main features

Plenty of custom-made templates

Drag and drop builder

Image Editor

Plans and pricing

Wix plans and pricing

However, the storage capacity and built-in functions are the most important restrictions, so upgrading is a sensible idea eventually.

The least expensive package offers 20 GB of storage, abandoned cart recovery, and the capacity to conduct social media sales. In addition, you can use Wix’s online booking tool to manage online orders for delivery or in-store pickup, sell services and classes, host public or private events, and organize events.


eCommerce $17

Unlimited $12.50

Combo $8.50

Connect Domain $4.50


Upgraded design templates

The intuitive interface, even for non-technical users

Site backup


Expensive pricing plan

Lack of template customizations

Not the fastest loading speed on mobile devices compared to other online store builders.

#6. Squarespace

The Squarespace online store builder offers plenty of high-quality add-ons, templates, and tools to design your e-commerce website compared to other website builders.


Squarespace is a great option if you strongly rely on branding and imagery to help sell your work online because it prioritizes your aesthetics. Users cannot engage with your products, so you must rely on your website, photographs, and videos to perform the bulk of the work.

It is designed primarily for creative, highly visual websites with dozens of beautiful designs ready to use right out of the box. The templates from Squarespace stand out among all the products we examined.

The Shopify features, plans, pricing, pros, and cons are listed below:

Main features

SSL security is included

Optimized for mobiles

Professional templates

Plans and pricing


Personal $8

Commerce $26

Business $18


Ready to publish templates

Intuitive dashboard

Bundled offers

Strong customer support


Expensive pricing plans

Lack of marketing tools

Lack of third-party add-ons

Not ideal for blogging


With the aid of the best online store builders, you can establish a website with a user-friendly design that appeals to customers and showcases your product line.

When comparing different online store builders, remember to pick one that is customized for your business’s needs.

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