While other website builders focus on creating desktop-first pages, Impressly has a completely different idea.
Here is the thing:
At least 50% of your website traffic is mobile users. Some businesses like restaurants see up to 72% of mobile traffic.
For this reason, why should you create a desktop-oriented site when almost all of your visitors are using mobile devices?
That is the question founders of Impressly have answered. By taking this unique approach, you can create a mobile-first website and rest assured your users are having experience of their lifetime.
Don’t get it all upside down though.
It doesn’t mean that you don’t need a desktop website. In fact, Impressly generates a desktop version as soon as you are done building.
This way, you avoid turning away visitors just because you are now mobile-optimized.
Behind this great website building software in AppMachine. The company was founded back in 2011 and promoted as an easy-to-use app builder.
Four years later, Impressly came into the picture, thus updating the role of AppMachine to the page builder.
Let’s look at what it has to offer.
Impressly website builder: Features and benefits
Here are #4 features you stand to enjoy when using this page builder.
#1. Tens of templates
You don’t need to start everything from scratch, especially not with this website builder.
It maintains a library of templates: ready-made website layouts you can just plug and play.
Typically, a website looks like an app on mobile. Few colors and a couple of bold buttons here and there. That’s what a mobile-first approach looks like.
On the flip side, the desktop version may look a little fancy and clean.
#2. Straightforward customization
If after picking your preferred template and you realize there is a need for further customization, by all means, go ahead.
Impressly website builder may not come with millions of stock images or any of the traditional customization tools. But it gives you access to basic ones that get the job done pretty well.
#3. Ecommerce optimized for mobile
This is where Impressly builder proves its worth.
Inside is an eCommerce tool with a solid feature set. Don’t be fooled by its simplicity, it is hiding a ton of complexity.
However, creating an online store is the same as creating a website; Impressly collects information about your company’s aesthetics, then suggest a few templates.
From here, pick a template and start customizing.
#4. Website speed
Now more than ever, website speed matters not because Google will punish you, but for the sake of your users.
Did you know that a few seconds delay in page-loading speed leads to a 7% drop in conversion?
Yes, it’s such a big deal. And Impressly website builder understands this, which is why it has systems in place to automatically boost your site’s speed.
One of such systems include:
- Use of CDN available on its higher-tier plans
- Leverages smart caching
All of these are aimed at improving your website’s load time.
Impressly website: Pricing and Plans
The tool has three plans:
- Free plan – no hidden costs and you get an HTML 5 site for mobile, tablet, and desktop versions. Additionally, there is free Impress.ly domain (when you sign up for a year)
- Starter plan – goes for $9 per month (billed monthly). Gives you basic analytics dashboard, social info, and basic social feeds and reduces impress.ly branding
- Business plan – going for $14 monthly. Allows you to have unrestricted access to its top-notch web building arsenal – think CDN, e-commerce toolset among others
One more thing:
The builder seems to have musicians and restaurants as the target market.
Impressly best alternatives
Here is a list of best website builders you should consider alongside this one.
- OLITT– ultimate builder for fast and secure online shops
- Wix – best for creative freedom
- Site123 – as its name suggests, building a website is as easy as 123
- Duda – page builder designed for designers and agencies. Comes with white label licensing
Final thoughts
Building a mobile-optimized website is no longer an option. If you want to rank higher on search engines, gain a competitive edge, and deliver excellent customer experience, this is the way to go.
However, you don’t have to do everything by hand. Leverage these website builders.
Frequently Asked Questions
#1. What is impressly?
It is a website builder tool used to design pages without touching code. Using it allows you to save a lot because you don’t need designers.
#2. Is Impressly free?
Yes, Impressly website builder has a free plan. Though it comes with limited control, meaning you can’t do much with it, it has basic tools to get you started. If you want to start an online store, connect the custom domain, then consider upgrading to their premium plans.