10 Best SEO Tools for eCommerce Websites (2024)

If you want your e-commerce store to succeed and grow, utilizing SEO tools is essential.

With the right e-commerce SEO strategies, you can increase your search engine rankings, drive more organic traffic to your site, and boost conversions.

In this blog post, we will discuss the top 10 best SEO tools for e-commerce websites in 2024.

From free SEO tools to comprehensive platforms, these tools will help you optimize your online store and improve your search engine visibility.

Introduction to SEO Tools for E-commerce

Running an e-commerce business comes with unique challenges, and one of the most important aspects of getting your store noticed is SEO.

With the right SEO tools for e-commerce, you can identify areas of improvement, optimize your product pages, and drive more organic traffic to your site.

When it comes to choosing the right e-commerce platform for SEO, it’s important to look for features that will support your SEO efforts.

This includes things like customizable title tags and meta descriptions, 301 redirects, and built-in blogging capabilities.

By choosing a platform with strong SEO features, you can set your store up for success from the start.

In this blog post, we’ll explore the top 10 best SEO tools for e-commerce websites in 2024.

Whether you’re looking for a free SEO tool or a more comprehensive solution, these tools will help you take your e-commerce SEO to the next level.

1. SEMrush

SEMrush is a powerful SEO tool that offers a wide range of features to help improve your e-commerce SEO performance.

With SEMrush, you can conduct keyword research, track your rankings, and analyze your competitors’ strategies.

Additionally, SEMrush offers a suite of tools specifically designed for e-commerce SEO, including product listing ads, site audit, and backlink analytics.

This makes it easy to identify areas where your site can improve and optimize your product pages for better search engine rankings.

Features:

Keyword research: Find the right keywords to target for your product pages and blog content.
Competitor analysis: Spy on your competitors’ organic and paid keywords, backlinks, and more.
Product listing ads: Create and optimize product ads to increase visibility and drive more traffic to your store.
Site audit: Identify and fix technical SEO issues with a comprehensive site audit tool.
Backlink analytics: Analyze your backlink profile and identify opportunities for link building.

2. Google Search Console

When it comes to free SEO tools, Google Search Console is a must-have for any e-commerce business.

This tool provides valuable insights into how your site appears in Google search results.

With Google Search Console, you can monitor your site’s performance, identify issues that could be impacting your rankings, and optimize your product pages for better visibility.

Features:

Performance reports: Track your average position, click-through rate, and impressions for your targeted keywords.
Index coverage: Identify and fix issues that may be preventing your product pages from being indexed by Google.
Mobile usability: Ensure your site is mobile-friendly and optimized for mobile search.
AMP validation: If you use Accelerated Mobile Pages, this feature helps ensure your pages are valid and error-free.
Sitemaps: Submit and monitor your sitemaps to ensure all your product pages are crawled and indexed.

3. Ahrefs

Ahrefs is another popular SEO tool that offers a comprehensive suite of features for e-commerce SEO.

With Ahrefs, you can conduct in-depth keyword research, analyze your competitors’ strategies, and track your rankings over time.

Additionally, Ahrefs’ Site Audit tool can help you identify and fix technical SEO issues on your site, improving your overall search engine visibility.

Features:

Keyword Explorer: Find the best keywords to target based on volume, difficulty, and potential traffic.
Site Audit: Identify and fix broken links, HTML improvements, and other technical SEO issues.
Content Gap: Find keywords your competitors rank for that you don’t, and use this insight to inform your content strategy.
Rank Tracker: Track your rankings for targeted keywords and keep an eye on your competitors’ positions.
Backlink Checker: Analyze your backlink profile and identify high-quality link opportunities.

4. Shopify

If you’re looking for an e-commerce platform that has built-in SEO features, Shopify is an excellent option.

Shopify makes it easy to optimize your product pages and site content for search engines, with customizable title tags, meta descriptions, and URL structures.

At the same time, Shopify’s built-in blogging platform makes it easy to create fresh, SEO-friendly content that can help drive more organic traffic to your store.

Features:

Customizable title tags and meta descriptions: Optimize your product pages for your targeted keywords.
Automatic XML sitemap generation: Ensure your product pages are easily discoverable by search engines.
301 redirects: Easily redirect old or broken URLs to new product pages, preserving your link equity.
Built-in blogging platform: Create fresh, SEO-friendly content to attract and engage your target audience.
App ecosystem: Access a range of apps and integrations to extend the functionality of your store, including SEO apps.

5. Moz Pro

Moz Pro is a well-known SEO tool that offers a range of features to help improve your e-commerce SEO performance.

With Moz Pro, you can conduct keyword research, track your rankings, and optimize your product pages for better search engine visibility.

Moz Pro’s Page Optimization feature also provides on-page recommendations to help you improve your product pages’ relevance and authority.

Features:

Keyword Explorer: Find and prioritize the best keywords to target based on volume, difficulty, and opportunity.
Ranking Tracker: Monitor your rankings for targeted keywords and keep an eye on your competitors’ positions.
Page Optimization: Get on-page recommendations to improve the relevance and authority of your product pages.
Link Explorer: Analyze your backlink profile and identify high-quality link opportunities.
Site Crawl: Identify and fix technical SEO issues with this powerful crawling tool.

6. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a powerful desktop crawler that can help you identify technical SEO issues on your e-commerce site.

This SEO tool crawls your website and provides detailed information about each page, including title tags, meta descriptions, header tags, and more.

This allows you to quickly identify and fix issues that could be impacting your search engine rankings.

Features:

Website crawling: Crawl your site to identify broken links, redirect chains, and other technical SEO issues.
On-page analysis: Review title tags, meta descriptions, header tags, and more to ensure they are optimized for your targeted keywords.
XML sitemap generation: Create and optimize your XML sitemap to ensure all your product pages are easily discoverable.
Visualize site architecture: Understand the structure of your website and identify areas where improvements can be made.
Integration with Google Analytics and Search Console: Pull in data from these tools for a more comprehensive analysis.

7. BigCommerce

BigCommerce is another excellent e-commerce platform that offers robust SEO features to help you grow your online store.

With BigCommerce, you can easily customize your product pages’ title tags, meta descriptions, and URLs, and take advantage of automatic XML sitemap generation and 301 redirects.

BigCommerce’s built-in blogging platform makes it easy to create fresh, SEO-friendly content that can attract and engage your target audience.

Features:

Customizable title tags and meta descriptions: Optimize your product pages for your targeted keywords.
Automatic XML sitemap generation: Ensure your product pages are easily discoverable by search engines.
301 redirects: Permanently redirect old or broken URLs to new product pages, preserving your link equity.
Built-in blogging platform: Create SEO-friendly blog content to drive more organic traffic to your store.
Product review functionality: Encourage customer reviews, which can improve your search engine rankings and increase conversions.

8. Raven SEO Tools

Raven SEO Tools is a comprehensive SEO platform that offers a wide range of features to help improve your e-commerce SEO performance. With Raven, you can conduct keyword and competitor research, track your rankings, and optimize your product pages.

Additionally, Raven’s Site Auditor tool can help you identify and fix technical SEO issues, while their reporting features make it easy to share your progress with clients or stakeholders.

Features:

Keyword and competitor research: Find the right keywords to target and spy on your competitors’ strategies.
Site Auditor: Identify and fix technical SEO issues with this powerful crawling tool.
Ranking Tracker: Monitor your rankings for targeted keywords and keep an eye on your competitors.
Backlink Explorer: Analyze your backlink profile and identify high-quality link opportunities.
Reporting: Create customizable reports to share your SEO progress with clients or stakeholders.

9. Yoast SEO

Yoast SEO is a popular WordPress plugin that offers a range of SEO features to help optimize your e-commerce website.

With Yoast, you can easily customize your title tags, meta descriptions, and XML sitemaps, and take advantage of their on-page optimization features to ensure your product pages are fully optimized for your targeted keywords.

Features:

Title and meta description optimization: Ensure your product pages are optimized for your targeted keywords.
XML sitemap generation: Make it easy for search engines to find and crawl all your product pages.
On-page optimization: Get recommendations to improve the content, keywords, and readability of your product pages.
Redirect manager: Easily set up 301 redirects to preserve link equity and ensure a smooth user experience.
Social preview: Control how your product pages appear when shared on social media platforms.

10. Google Trends

While not specifically an SEO tool, Google Trends can be incredibly useful for e-commerce SEO.

This free tool from Google provides insights into the popularity of different search terms over time, allowing you to identify seasonal trends and optimize your product pages accordingly.

Google Trends can help you compare multiple keywords to find the ones with the most potential for driving traffic to your store.

Features:

Explore search term popularity: See how often a particular search term is entered relative to the site’s total search volume.
Compare multiple keywords: Find the best keywords to target by comparing their popularity and search volume.
Identify seasonal trends: Optimize your product pages for seasonal fluctuations in demand.
Discover rising topics: Stay ahead of the curve by identifying topics that are gaining traction.
Filter by region: Understand the popularity of search terms in different geographic areas.

Wrapping Up

There you have it!

Our top 10 best SEO tools for e-commerce websites in 2024.

Whether you’re looking for a free SEO tool to get started or a more comprehensive platform to take your e-commerce SEO to the next level, these tools have you covered.

Remember, utilizing SEO tools is crucial for improving your search engine rankings, driving more organic traffic to your site, and ultimately increasing conversions and sales.

By choosing the right e-commerce platform with strong SEO features and leveraging the power of these SEO tools, you can set your online store up for long-term success and maximize your potential for growth.