What should I sell on my online store? Which products are guaranteed to bring me sales? In this article, you will find answers to this and many more questions.
Online store owners may feel frightened and overwhelmed by the thought of deciding what to sell online. Additionally, it takes up an excessive quantity of your time. I comprehend. Let me walk you through everything step by step to avoid picking something at random or on a whim.
To succeed in eCommerce you need the right high-margin products to sell on your online store. You must pay special attention to which of these high-margin products are trending to spot the ones that have the ideal balance of potential for great demand, excellent quality, and high price point.
In this article, I am going to take you through the tips for identifying high-margin products, the best products to sell on different online business models, the most profitable items, trending items, and high-on-demand items in 2022. I am also going to discuss some items you can make and sell online if you are a handy person or love the DIY craft.
Let’s begin!
Attributes of a high-margin product
- Supreme quality
- High demand
- Low levels of rivalry
- Potential for future business
- Easy to ship
- Durable and sustainable
- Marketable all year round
- A price point that is high enough to generate income, but not too high that it makes it hard to sell.
- Easy to market
Where to get ideas for high-margin products?
Doing your homework will help you select the best items to sell online. The two most important elements to take into account are customer demand and consumer trends. After all, why market a product that no one wants to buy? Listed below are the top sources for ideas for high-margin eCommerce products.
a) Trends on Google
Google Trends is a free tool that helps businesses identify the goods that their customers are most interested in. The tool provides priceless information and useful insights into the most well-liked products available.
b) Social Media
A terrific location to obtain inspiration for practically anything, including high-margin goods, is social networking. It’s common for people to post product information, tips, and wish lists, so keep an eye on the appropriate hashtags and groups. Choose your target market, then do some research to find out what products they’re talking about online.
c) Platforms for e-commerce
Major e-commerce sites like Amazon and eBay typically have a “trending products” section with the hottest products. Although this is a cue to entice customers to make additional purchases, you can use it as inspiration for what is presently trending online.
d) Competitors
Keep a close eye on your competitors to find out what products are doing well for them. Do they have any products that are frequently out of stock, leaving a space for you to fill? Verify that there aren’t already too many opportunities for you to purchase your preferred merchandise online. If there are too many retailers selling the same product, it will be more difficult for you to set competitive pricing, which will reduce your profit margins.
How To Find Products To Sell
You can adopt this method of choosing products:
1. Start by generating ideas in your areas of expertise.
2. Ideas for research can be found on social media, Google Trends, eCommerce platforms, and on competitors’ sites as listed above.
3. Discover low-competition niches within expanding businesses by using market data to determine whether industry sales are increasing.
4. Gather information about sales on Amazon and eBay, search volume, the complexity of keywords, etc.
5. Compare different theories with relevant data.
The best products to sell on different online business models
#1. Private Label Ecommerce Store
With a private label brand, you, the online retailer, have complete control over the product’s specifications. You are in charge of its composition, formulation, packaging, etc. The product is made for you by a third-party manufacturer, who then sends it to you for sale. Your customers never realize that another party was involved since they perceive the product in your e-commerce business as being under your brand.
Here are some fantastic goods you may sell online under your brand:
Skincare Products
Skincare products are popular, whether you make a line of clay masks, lotion, body scrubs, cleansers, or a combination of these.
The worldwide skincare market had a value of $134.8 billion in 2018 and is projected to increase at a compound annual growth rate (CAGR) of 4.4 percent through 2025.
Fitness products
There has been a significant increase in demand for workout equipment as a result of the COVID-19 outbreak.
Many people choose to use their exercise equipment at home even when gyms and health clubs have reopened as a trend learned when social distancing policies were in place.
Fitness equipment of various kinds, including stability balls, yoga straps, balance disks, kettlebells, and resistance bands, is in high demand.
The market for fitness equipment worldwide reached $10 billion in 2020. It is anticipated to expand at a CAGR of 11% from 2021 to 2027.
Electronics
No matter what is happening around the globe, you can always count on the electronics market to be there. Even if growth may be more moderate, this product category is nonetheless strong in the long run.
A large portion of the 11.2 percent CAGR from 2020 was the outcome of business changes brought on by the COVID-19 impact. The market is anticipated to reach $1291.14 billion in 2025, representing a CAGR of 5%.
On your e-commerce website, you can sell a range of electronics items, including earphones, smartwatches, Bluetooth speakers, keyboards, and keyboard accessories.
Find a specialized market for a product, like video game accessories, then advertise it to stand out from the competition.
Small storage products
Despite their busy lifestyles, some people are constantly looking for order. Selling them little storage items could be one approach to the issue.
Consider bins and organizers for the cupboards in the kitchen and bathroom. Adapt your offerings to your target market in light of their demographics.
#2. Dropshipping Online Store
You don’t need to bother about keeping or managing inventory if you have a dropshipping store. Simply post the items for sale in your store, send the supplier the orders (often through automation), and the supplier will take care of the rest.
The supplier transmits the order straight to your customer, who is unaware that a third party was involved. An array of products can be sold using a dropshipping concept. However, it’s advisable to stick with items that have cheap delivery costs as these have a lesser profit margin.
Jewelry and Fashion Accessories
Fashion accessories and jewelry have always been in demand, despite the many changes in designs and trends over the years.
This kind of store has a lot of potential, regardless of whether you concentrate on a particular sort of jewelry, like rings, or manage a wider selection of goods.
Art supplies
The value of art is timeless. You can opt to specialize in one sort of art, such as painting, or you can cover a wide range and offer supplies for other media while selling art supplies.
Easels, paintbrushes, clay, charcoal, markers, ribbon, paper, embellishments for scrapbooks, canvas, and other items are examples of supplies.
Smartphone accessories
Although smartphones are immensely helpful, there are many add-ons available that make them even more so.
There are many items to sell, like armbands to hold your phone while you run, wireless charging pads to make charging simpler, and waterproof bags to keep your smartphone safe while you’re out on the water.
Auto Accessories
A vast variety of product alternatives are included in auto accessories. There is a sizable market for anything from air fresheners to aftermarket backup cameras, car stereos, and steering wheel, seat, and dash covers.
#3. Print on-Demand Business
A successful online business model is print-on-demand. With a print-on-demand store, you have a ton of alternatives, whether you want to launch a t-shirt business, a line of goods based on a theme, wall art, or home decor.
Are you unsure of what to offer online through a POD company? Take a look at these items:
T-shirts and Hoodies
Even if t-shirts and hoodies are widely available these days, you can still establish your niche.
You can launch your clothing line by coming up with ideas that customers adore. Instead of settling for a generic or inferior product, concentrate on selling your designs on high-quality apparel items like the Bella+Canvas 3001 t-shirts.
Yoga pants
Not just yogis can wear yoga pants. They are attractive enough to allow you to wear them outside of the house while still being comfortable.
Make a point of standing out from the crowd with your styles and designs. You can employ a freelance graphic designer to create the graphics for you even if you’re not one yourself.
Mugs and water bottles
You don’t have to always put pictures of your children on water bottles and mugs as Christmas gifts for the grandparents. You can print your line of apparel with eye-catching designs or clever sayings.
Wall art
Giving clients the choice to have their designs printed on wall art promotes variety in your retail space. They might adore a particular design on one of your t-shirts, but they don’t want to take the chance of getting the wrong size and hence end up opting for wall art.
#4. Wholesale Business Model
When you run a wholesale store, you get a supplier to discount a large number of things for you. Then you add a markup to each item and sell it. This strategy might not work for you if you lack the funds to buy inventory upfront.
Either you have to transport your product to a third-party logistics (3PL) firm or you have to store and process orders yourself.
The 3PL will handle picking, packing, and shipping orders for you as well as maintaining your inventory.
From one provider to another, fees differ. To ensure you’re getting the greatest rate, you must compare service providers. For larger things, the perfect business might not be the greatest option. Before collaborating with a 3PL, take into account your entire inventory.
The top products to offer online through a wholesale business include the following:
Kitchen Appliances
The year that home cooking surpassed eating out was 2020 for the majority of households.
A market valuation of $238 billion was achieved as a result of multiple kitchen appliance purchases, in part.
There is no restriction on the kinds of goods you can offer, from air fryers and grills to rice cookers and blenders. Especially if you currently sell consumables online, include some cooking equipment in your product line.
Subscription box
Almost anything you can imagine has a subscription box for it. Some are quarterly, while others are monthly. Running your subscription box service is simple if you can obtain enough items centered around a theme from a wholesaler and then send them to a 3PL that provides kitting services. Things can start to spiral out of control when you attempt to pack and store everything by yourself.
Have a thought? Look at what is presently available, then consider how you can slightly alter it to target a like demographic or how you can enhance it to take some of the market shares.
Smart home gadgets
Renters and homeowners can add smart features to their houses with the help of smart home goods without needing to construct a formal smart home.
These range from thermostats, security cameras, door sensors, and door locks to smart power outlets, light bulbs, and light strips. Even intelligent diffusers, humidifiers, and air purifiers are available.
The wifi network in your home is necessary for everything to function. With voice assistants like Google, Alexa, and Siri, many goods are compatible.
Due to a 20.26 percent CAGR, the global market for smart lighting alone is anticipated to grow from $12.72 billion in 2020 to $37.41 billion in 2026.
#5. Retail Arbitrage
If you use the retail arbitrage business model, you would buy your goods from a retailer like Walmart, Target, or a nearby shop. After that, you put a sale listing for them in your online store. Since you have to rely on what’s on hand in stores, it’s challenging to locate and keep inventory. You must take advantage of sales, clearance offers, and closeouts to get the greatest value. Because of this, some products work with retail arbitrage better than others. To get going, consider these suggestions.
Kids toys
Toys are usually a fantastic choice. You can opt to concentrate on a specific age group or kind of toy, creating a niche market. Alternately, you could think of toys more broadly.
Baby products
As each generation continues to have children, baby items are almost always in demand. For the convenience of their parents, babies require a ton of equipment. You may find a wide range of baby supplies on sale at major retailers to include in your online store, from things like garments and bottles to things like bottle warmers and a dirty diaper storage container.
Home decor items
A fantastic product for e-commerce companies is home decor. Wall art, candles, lamps, rugs, centerpieces, storage items like baskets and bins, and mirrors are just a few examples of the many things you can offer.
#6. White Label Products
Similar to a private label business concept is a white label. White label goods are different since they are generic and distributed to numerous merchants.
The specs are not under your control the way a private label counterpart would be. Only the branding and label are under your control. That implies that there may be a huge number of companies selling the same thing you do.
But don’t let that get you down. White label partnerships can be very profitable for some products.
Notebooks and Stationery
Even though many individuals prefer taking notes digitally, handwritten notes are still preferable for learning.
To sell notebooks and stationery, you must first identify your market segment. You can market to anybody, but your chances of success will be significantly higher if you focus on a smaller niche market.
Add complementary products, such as sticky notes, pens and pencils, pencil sharpeners, and pencil cases, to complete your online store.
The most profitable, trending, and high-on-demand items in 2022
Let’s answer the most asked questions about what to sell on my online store including;
A. What item sells the most online?
B. What are the most profitable things to sell online?
C. What sells easiest online?
D. What items are in high demand right now?
Below is a list of the hottest products in 2022:
- Shapewear
- Travel accessories
- Healthy and beauty products
- Smartwatches
- Health Care
- Skin Care
- Hobbies and Craft
- Lamps and Shades
- Mobile Accessories
- Pet products
- Fine Jewelry
- Sleepwear
Things to make and sell online in 2022
- Sweet Treats
- Bath Bombs
- Candles
- Enamel Pins
- Lip balm
- Magnets
- Pet Supplies
- Planters
- Soap
- Natural cosmetics
- Personalized gifts
- Pillows
- Coasters
- Holiday decorations
Final Thoughts
In conclusion, there are many things you can sell in your online store.
You can choose from a variety of items that best represent your brand and appeal to your target audience.
Be sure to consider what will be most profitable for you and what you are most passionate about.
As always, do your research and create a strategy to help you succeed.
And if you don’t already have an online store, click here to create one.