Before anyone buys anything, they always read the label. And that’s where your art product descriptions should steal the shine so better be writing a killer one!
You can do way much more when writing art product descriptions than just listing details.
That’s your chance to also tell your heart warming story.
The experts know that writing a great product description goes beyond size and materials.
It connects your art to the emotions and imagination of your visitors, and they’ll be coming in as casual browsers and leaving as excited collectors.
In that case, the right words can make your piece stand out, highlight its unique value, and boost sales, and that’s exactly what we’re looking for.
We bring to you this guide, to help you break down the process of writing art product descriptions so that your store visitors keep adding to the cart.
Try it and learn everything that surrounds art product description writing to make your art sales crazy!
No need to wait, let’s get selling!
Understanding Your Audience: Who Buys Art Online?
A market is always filled with all walks of people, and the online market is no exception.
And remember, for you to sell, you have to impress everyone, or at least those who are buying.
Each of these people have their own tastes and motivations.
The trick is knowing who they are, to help you craft descriptions that truly connect with them.
Here is a profile of some types of buyers:
Collectors – These are serious art enthusiasts looking for unique or investment-worthy pieces. They’ll be asking about the artist’s background, the inspiration behind the piece, and its long-term value.
Home Decorators – This is another group that just want art that complements their space. For them, aesthetics matter the most, so they look for pieces that match their style, color scheme, or home theme.
Gift Buyers – They’re searching for meaningful, one-of-a-kind gifts. The emotional value of the artwork plays a big role in whether they’ll take it or leave it.
First-Time Buyers – People are now beginning to buy almost everything online, including art. First timers may not know much about art. But, they don’t shy away from something beautiful, affordable, and easy to understand.
So, how do you set different tones and details for each of these art buyers?
It’s easy. Your product descriptions should speak directly to each one of them:
Collectors – Use a professional tone and include details about the artist, techniques, and the significance of the piece. Highlight any limited editions or investment potential.
Home Decorators – Focus on the beauty. Describe colors, textures, moods, and how the artwork enhances different spaces. Give display ideas.
Gift Buyers – Tell the story behind the artwork. Explain what makes it special and why it would make a meaningful gift.
First-Time Buyers – Keep it simple and welcoming. Avoid jargon, explain the piece’s value, and insist on its affordability.
The moment you know your audience, you can now easily create descriptions that connect emotionally to them and drive more sales.
Key Elements of an Engaging Art Product Description
1. Keep It Clear and Concise
You want to refrain from confusing your buyers.
Hence, it’s better to have a product description that is easy to read and straight to the point. Here’s how:
1. Use simple language and avoid complicated art terms unless it is necessary.
2. Include key details like size, materials, colors, and any unique features.
3. Skip the fluff. Buyers don’t want a long, vague description. Get to the good stuff quickly.
2. Tell a Story
Everyone likes a good story, so storytelling can make your art more engaging and easy to remember.
Try this:
Inspiration – What inspired the artwork? Was it a place, a feeling, or an experience?
The creative process – Share a bit about how the piece was made, the materials used, or any challenges faced.
Emotional connection – Does the artwork evoke joy, nostalgia, or serenity? Tap into emotions.
For example, instead of just saying “Acrylic painting of a sunset,” try:
“This sunset painting captures the golden glow of the evening sky, inspired by peaceful summer nights by the ocean. The warm orange and pink hues create a sense of calm, making it a perfect centerpiece for any cozy space.”
3. Engage the Senses
Help your buyers see, feel, and connect with your art.
First describe the colors vividly. Instead of “blue painting,” try “deep indigo shades with hints of soft turquoise.”
Also, highlight the texture. Is the painting smooth, rough, layered, or glossy? Let people imagine touching it.
Remember to evoke emotions. Does the artwork feel energetic, dreamy, or mysterious? Use words that bring it to life.
4. Show Authenticity
You’ll be doing your buyers a biggie if you let them connect to you as the artist.
So, let your passion shine through!
Share your background and what inspires your art?
Touch on what makes your work stand out?
Use your voice. Don’t be afraid to add your personality. A short quote from you can make it feel more personal and that goes a long way.
5. Make It SEO-Friendly
Good descriptions attract both people and search engines. That’s what gets your work seen, so use SEO naturally.
Include keywords smartly and in a way that makes sense.
Using long-tail keywords also works great. Instead of just “art,” try “modern abstract acrylic painting.”
Another trick is optimizing titles and alt tags. Make sure your images have descriptive filenames and alt text.
Example: Instead of “Beautiful artwork for sale”, write:
“This original watercolor landscape painting brings a sense of tranquility, perfect for nature lovers looking to add a touch of the outdoors to their space.”
Structuring Your Art Product Description for Maximum Impact
Now, how do you make sure you are writing an art product description that hits the nail at the top?
You want your description to engage, inform, and inspire confidence in potential buyers.
In that case, pay attention to this:
1. Title and First Impression
Your title is the first thing buyers see, so make it catchy, clear, and informative.
Be specific – Instead of a vague title like “Abstract Painting,” try “Vibrant Abstract Oil Painting on Canvas – 24×36 inches.”
Use keywords – Think about what buyers might search for, like “landscape painting” or “modern wall art.”
Spark curiosity – A title like “What Secrets Does This Abstract Painting Hold?” makes people want to know more.
Keep it short – Ideally under 60 characters so it displays well in search results.
2. The Story Behind the Art
People love stories—especially when it comes to art!
Sharing the inspiration and meaning behind your work can make it more appealing.
Talk about your vision – What emotions, ideas, or experiences led you to create this piece?
Describe your creative process – Did you use a unique technique or overcome a challenge while making it?
Make it relatable – Connect your art to universal feelings like joy, nostalgia, or adventure.
Add a personal touch – A short anecdote (like a childhood memory that inspired the painting) can make it even more special.
3. Materials and Techniques
Buyers want to know what they’re getting—so be transparent about the materials and craftsmanship.
List the materials – Is it acrylic on canvas? Watercolor on textured paper? Be clear.
Explain your techniques – Did you use bold brushstrokes, delicate layering, or a mixed-media approach?
Highlight quality – If you use high-end materials (like archival-grade paper or UV-resistant paint), mention it.
Talk about durability – Buyers want to know their art will last. Let them know if it’s fade-resistant or sealed for protection.
4. Size and Dimensions
No one wants to guess how big a piece is—give clear measurements so buyers can picture it in their space.
Provide exact dimensions – List both inches and centimeters to cater to all buyers.
Clarify framed vs. unframed size – If the piece is framed, note both the artwork size and the final framed dimensions.
Help buyers visualize – Say something like: “This painting is about the size of a standard door.”
Mention weight if necessary – If it’s a heavy piece, let buyers know so they can plan for installation.
5. Framing and Display Suggestions
Many buyers need a little guidance on how to showcase your artwork beautifully.
Suggest framing options – Does a black frame give it a sleek modern look, or would a gold frame enhance its classic feel?
Give display ideas – Example: “This painting adds a bold touch to a living room or makes a great statement piece in a hallway.”
Provide hanging tips – Suggest the best hardware, spacing, or height for hanging.
Use images if possible – A mockup of your artwork hanging in a room can help buyers imagine it in their own home.
Formatting for Readability and Engagement
If you format good, they read easy, and buy easy. Here’s how to do it:
Using Bullet Points for Key Specs
Bullet points are a great way to highlight the important details of your artwork in a quick, easy-to-read format.
This helps buyers get the essential information fast!
Breaking Text into Short, Engaging Paragraphs
Breaking your description into small, easy-to-read paragraphs helps keep buyers’ attention. It makes the text less overwhelming and more inviting to read.
Adding Headings/Subheadings for Easy Scanning
Headings and subheadings help buyers quickly find the information that matters most to them, which makes them more likely to keep reading and ultimately buy.
Common Mistakes to Avoid
Writing art product descriptions that really sell can be tough.
It’s easy to make some common mistakes that can hurt your chances of making a sale.
Let’s take a look at some of those and how to avoid them:
1. Using Generic or Salesy Language
You don’t want to sound obvious, so avoid overused phrases.
Phrases like “must-have” or “one-of-a-kind” may sound catchy, but they can also seem fake.
Instead, focus on what makes your artwork genuinely special. Talk about the details and unique features that make it stand out.
Buyers are more likely to connect with something that feels personal and honest.
2. Neglecting Emotional Appeal
Don’t skip the story. It makes it more than just an object.
People are more likely to buy something that resonates with them.
So, don’t be afraid to dive into the deeper meaning behind your artwork, and show buyers why it’s special to you.
3. Failing to Optimize for SEO
If you don’t include the right keywords, your art might not show up in search results.
Make sure they are naturally included
Also, don’t forget image optimization.
4. Being Vague About Details
Be specific.
Buyers want to know exactly what they’re getting.
So, don’t leave out important details like size, materials, or the techniques you used.
Clear dimensions help buyers visualize how the piece will fit into their space.
5. Skipping Proofreading
Typos and grammar mistakes can make you look unprofessional.
Always proofread your descriptions before publishing to make sure they’re clean and polished.
Make sure your description flows smoothly.
If the tone changes abruptly, it might confuse readers. Stick to a consistent style from start to finish.
6. Not Updating Descriptions
If you’ve been selling art for a while, it’s a good idea to go back and update older product descriptions.
When you add fresh details, new keywords, or a better story can make your older pieces more appealing.
Make sure to listen to customer feedback. They mean the world for your sales.
Conclusion
Writing great art product descriptions is the key to connecting with buyers and to boost sales.
You need to understand the individual buyers and speak to them directly when writing the art product descriptions.
Now, we have done the work for you. All that is left is to take the bull by the horns and draft a super description for your art product.
With these tips at hand, you’re right on your way to writing descriptions that drive sales for your art product.
And in no time, you’ll be selling the next piece and the other one. There’s literally nothing to stop you from shining!