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Wix eCommerce in India: Beginners Guide in 2023

In this article, you will learn more about Wix eCommerce in India.

You will learn the exact steps you can take now to create a fully functional online store using the Wix website builder in India.

Additionally, I will reveal the most effective marketing strategies you can use to start making sales in your store.

You might be wondering, of all businesses in India, why an online store?

The Indian e-commerce industry is expected to grow from 4% in 2020 to 8% by 2025.

The growth is to be driven by apparel, food and grocery, apparel, and consumer electronics retail markets.

In fact, India’s online shopping orders volume increased by 36% in the last quarter of 2020.

And the personal care, beauty, and wellness (PCB&W) segment taking the lion’s share.

What does this tell you?

If there is the right time to start an online store in India, this is it.

And thanks to Wix eCommerce in India, you don’t have to hire anyone or have any coding knowledge to start selling online.

What is Wix?

Wix is an all-in-one website builder and online store that helps you create a business website or eCommerce site in minutes. 

The tool offers insight into the latest trends, ideas for designing your store’s look and feel to find products to sell with ease on their marketplace. 

With Wix eCommerce, is the complete solution for entrepreneurs starting an online business in India, retailers moving their store online, or brands already selling online.

Wix eCommerce templates

To make your work easier, Wix gives you access to hundreds of templates.

These are pre-made websites you can use to hasten the online store creation process.

All you have to do is pick one and start editing to bring out what your brand stands for.

To access Wix online store templates in India, head over to

Wix eCommerce in India

On the top strip, just click on the category that represents your website and browse the available templates.

For example;

If you are building an eCommerce website to sell jewelry in India, click on Jewellery & Accessories category.

Wix eCommerce in India templates

Go through the available templates and pick the one you like.

With that said, let us look at how to actually get started from step one.

How to get started with Wix eCommerce in India

How to get started with Wix eCommerce in India

To get started, head over to 

And click on Create Your Store.

Your next step is to create an account.

wix sign up india

You have three options;

  • Use email and password
  • Sign up using a Facebook account
  • Use Google or Apple account.

Whichever method you pick, make sure is valid because that is how you will be logging into your Wix eCommerce website in India.

Answer some questions.

How to get started with Wix eCommerce in India

This is Wix trying to understand your needs so it can recommend tools you will need to have a great experience.

Your next move is deciding between Wix ADI or template.

wix adi india
  • Wix ADI – By answering a few questions, the Wix AI will help create a complete website for you
  • Templates – you pick a template and use Wix editor to create your own eCommerce website.

Pick one depending on your needs.

For example;

If you are a complete online store beginner in India, using Wix ADI editor is not a bad idea.

In this tutorial, are using the template optional.

Choosing the best Wix eCommerce template

As mentioned earlier, to pick the best template, choose a category your business falls under.

Choosing the best Wix eCommerce template

And then sort through the available templates under that category.

Choosing the best Wix eCommerce template

When you find the one you like, click on View to preview the template and Edit to start editing it.

Start editing

This is how the dashboard looks like.

editing wix in india

To your left panel, you will find the tools you need to start creating an online store website in India.

Just hover over it to understand what it does.

editing wix in india

How to change the text on Wix eCommerce builder in India

To change text on your wix website, double click on the text block you want to change.

How to change the text on Wix eCommerce builder in India

And start typing to change.

When you do that, there will be a pop-up window containing text settings.

This is where you can change the text tags, for example, turn it into H1 or H2 among other settings.

How to change an image on Wix

To change an image, double click in the image and click on Manage Media.

How to change an image on Wix

And then click on upload image.

How to change an image on Wix

Drag and drop the image or upload it from your hard drive.

How to change an image on Wix

Once the file is uploaded, click on Add to Page.

How to upload products to your Wix online store in India

To upload products to your Wix eCommerce website in India, click on My Store button.

How to upload products to your Wix online store in India

And then Add Products.

This is where you will see all of your products.

adding products to online store wix

Click on New Product.

Give the product a name and upload an image or video

adding products to online store wix

Add more product details

adding products to online store wix

Once done, click on Save.

Add payment method

To start selling, you need to add a payment method.

Add payment method

Click connect on your preferred payment method and follow instructions to connect it to your Wix eCommerce website in India.

Set Up Shipping Regions

Add the regions you ship to and how delivery costs are calculated.

Set Up Shipping Regions

And set up shipping details.

Publish Your Site

Go live so your site is online and people can see it.

wix online store builder india

Once your site is published, you get a chance to connect a custom domain.

wix online store builder india

And finally, optimize your Wix eCommerce website to be found on Google.

Here is a complete guide on you can do that.

Why Wix eCommerce in India?

  • Easy to use – you can create an online store fast by just answering a few simple questions or picking a template.
  • Free website templates – Wix gives you access to hundreds of free online store templates.
  • You can fully customize the storefronts using your images and texts
  • Store design for every device and screen size.
  • New eCommerce features like Wix ADI are included in all plans, including the Basic plan.

How to make sales fast on your online store in India

To make sales fast, you need to consider the following tips.

The first step in the marketing process is to identify what your goals and objectives are. 

For example, do you want more sales? More brand awareness or positioning? 

What type of shoppers are you targeting in India – male/female; younger/older demographics etc.? 

Once this has been identified then it’s time to review the content that you currently have on-hand as well as evaluate if any new items need to be created for specific campaigns (such as a YouTube video). 

Next, create a plan with how these strategies will work together such as which channels should be used most heavily depending on your goal(s) and audience. 

The next strategy is promoting your online store by creating an email list so customers can sign up to receive discounts, sale information,  announcements, and new product releases.

The last strategy is to think about how referral programs will help boost sales. 

This type of program can be a great way for customers to share what they love with others as well as provide an incentive for them.

In doing so – getting rewarded by earning points which then turn into rewards themselves (think cash, gift cards, or free products). 

One company that has done this successfully is Fabletics where you earn rewards when someone signs up under your code name. 

In return, the person signing up gets 20% off their next purchase within 30 days! 

And it’s not just limited to these types of online stores but any business looking at improving their customer loyalty through word-of-mouth marketing tactics.

Wix eCommerce best alternative

While Wix is offering an outstanding tool to create an eCommerce website in India, there are some downsides;

  • Not a lot of options
  • Only one storefront per account

Looking for a tool that gives you the freedom to let your imaginations go wild?

OLITT is the best online store builder right now in India.

With this tool, you can create any kind of website in under 10 minutes.

OLITT also gives you access to;

  • Free custom domain connection even on the Basi plan
  • Manage domains free of charge using our DNS management system.
  • Get access to 200+ designer-made templates
  • Connect your online store to hundreds of other tools such as Mailchimp, Facebook Pixel, among others.

To get started, you pick a category depending on the type of website you want to create, pick a template, and start editing.

Go here to get started, it is free and no credit card is required,

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