Wix is a website development platform. It enables users to build, publish and maintain websites without needing any IT or programming skills. Wix was founded in 2006 by two Israeli web developers: Arik Czerniak and Nadav Schirman.
It has headquarters in Tel Aviv, Israel, and New York City in the United States, with offices in London, Hong Kong, and San Francisco.
Groupon co-founder Eric Lefkofsky is a major investor in Wix. The company has over 180 million users worldwide [as of August 2017].
If you’ve ever wanted a super easy website builder, Wix.com might be for you. Wix offers free and paid websites.
The two differ in how many features and customizability are available. The website-creation platform is designed for everyone.
Since its launch in 2006 by Israeli entrepreneurs, Wix has been growing quickly – to over 40 million users as of 2013.
As of 2016, it’s still being considered one of the fastest-growing companies in history due to its unique approach to building websites.
The company’s goal is to make building a website easy. One doesn’t need to hire a developer or learn programming languages.
So What Does Wix Do?
Wix enables non-technical users to build websites visually and without requiring any knowledge of web languages or programming.
As such, it is aimed at people who lack the time, money, and/or skills to create their own website (e.g., small business owners).
Users can also upload content from an existing site (WordPress, Blogger, etc.) Using Wix’s drag-and-drop system, users can create a website that includes email, photo galleries, video embedding, and social media integration.
Wix’s library of predefined blocks allows them to include listings from Google Maps or Yelp in their pages. Users do not need to provide any contact information during the registration process (although they can if they wish).
They receive all the site’s advertising revenues (a percentage of total ad spend) but no direct payments to themselves; other users’ use of their creations does bring more traffic to their websites via search engines.
Wix provides users with a platform for selling digital products, such as e-books, games, music, or videos. Users can customize their storefronts using Wix’s visual editor. They can also track sales information through the company’s own statistics program.
If the user sells physical products or services (including online stores), they can connect to shipping services through Wix.
Wix also allows its users to create e-mail accounts that are sent by Wix servers rather than SMTP servers. This is useful in hosting websites where email addresses are not required to be passed out publicly to prevent spam and other attacks on email addresses used for registering domain names. Users get an @wixgmail address instead of @mywebsiteaddress.com.
Most of Wix’s features are available in the free version, but users need to pay for some add-ons, such as a custom domain name, the ability to create multiple websites with the same account (Business plan), and more.
There is also a paid SiteLock service that includes malware scanning of uploaded files, blacklist monitoring, and anti-phishing protection along with several other services.
Why use Wix?
I know you are wondering why you would consider using Wix than other platforms? Well, it’s simple. It’s FREE. But there is a catch.
What’s The Catch?
Wix is free-to-use but they have to make money. So it makes its money through ads on the sites that you create using its platform.
They do not interfere with what content you put on your site nor who you give access to contrary to other services out there.
Why should you consider using Wix?
The reasons why Wix can be a great choice for your next project:
1. User-friendly
Wix has a very nice user interface. They work hard on their User Experience to make it as comfy as possible for their users.
They ensure that everyone is able to use it and grow easily. Provide the best tools to make it online fast and securely. Any newbie is able to create stunning sites fast and easily.
2. Coding Free
You don’t have to code anything about your site because Wix takes care of it all. If you don’t know how to code, or just don’t have the time, Wix is there for you.
Make the best stunning sites by just drag and drop. No need to hire a developer when you can be in minutes.
Save the cost and time that you would take to create a website manually. Wix is an affordable way to create a website.
3. Reliability
Can your website be down for any reason? Of course, it can but why would it be when it’s on a Wix site? The reason is that with the large number of web developers using Wix they have created a network of servers in many countries.
They ensure that your site will be up and running no matter what; even if you get hacked or DDoSed by an anti-Wix group.
4. Payment gateways
Wix allows one to make payments in many ways. One is not limited to one way of payment. This offers flexibility to all.
It makes it easy for people to transact with you in a fast way. It gives you a gateway to ensure that you reach out to many easily.
5. Compatibility
Have you tried visiting some sites on your phone but they don’t seem appealing? Well, Wix can fix this for you. How?
Wix allows you to create mobile-friendly sites. This means that your site will look great on any device no matter the screen size.
Many users like to transact using their mobile phones. Using Wix to create a website will save you and allow everyone to reach you easily.
Here is more detailed information on Wix.
How much does Wix cost?
Wix has 4 plans. They also have a 14-day free trial that one can use to test how Wix operates then start a subscription.
Here are their pricing plans and what you get from each.
| Plan | Cost | Features |
| Connect Domain (Most Basic) | $4.50/month | Bandwidth- 1GBStorage Space- 500MBConnect your custom domain Remove Wix Ads- No until you upgrade.0 video hours. |
| Combo(For Personal Use) | $8.50/month | Bandwidth- 2GBStorage Space- 3GBConnect your custom domain Remove Wix Ads- yes0.5 video hours |
| Unlimited- popular(Entrepreneurs & Freelancers) | $12.50/month | Bandwidth- unlimitedStorage Space- 10GBConnect your custom domain Remove Wix Ads- yes 1-hour video hours |
| VIP(First Priority Support) | $24.50/month | Bandwidth- unlimitedStorage Space-35GBConnect your custom domain Remove Wix Ads-Yes5 hours video hours |
Wix is offering everyone an opportunity to go live instantly. They have affordable pricing to support any business and guarantee its growth.
The Wix Pros
1. Control
The level of control and customization that you will have over the website is what sets Wix apart from any other company.
Simply put, using Wix is like having an expert web developer on staff. This isn’t much different than hiring a professional to build your site.
However, the cost of services can be quite high. With Wix, there are no set-up fees or marketing costs allowing you to get started right away at a low price point.
With Wix’s website builder tool, you can design your page layout with ease without requiring any web development knowledge or experience.
The drag and drop features allow users to rearrange various components and modules on their page with the simple click of a mouse.
To add a component, all you have to do is hover over an icon until it turns blue, then drop it anywhere you want onto your page
2. A lot of templates
The website builder offers hundreds of free professionally designed templates for users to choose from. There are also different categories one can choose from.
Wix ensures that website builders do not limit their creativity. It is as simple as choosing a template, customizing it to your own likings, and publishing it on the hosting platform.
The best part, Wix offers you unlimited options for customization whether you are using a free or paid package.
To help you get started with designing your page layout, Wix has also provided an easy drag and drop feature.
It allows users to rearrange components on their page without requiring any kind of web development knowledge or experience.
3. Market products easily
Wix has built-in SEO so your website will rank higher in search engines. The SEO includes meta-tags, keywords, and descriptions that are easily customizable by you. The tagline is also a strong way to drive attention to the brand name at the top of a Web page.
Another way Wix takes care of SEO is by creating meta titles for each page on your site. Wix does this while encouraging you to add your own tags if you desire.
Other SEO features include:
- Automatically creating canonical links
- Providing a way to further optimize your Web pages
- Making sure all link tags are coded correctly and in the appropriate place on the page.
- Ensure that each page has unique meta descriptions for improved SEO. Have eye-catching phrases to attract customers.
4. Ease of use
Wix is easy to use. You need no prior knowledge of coding or graphic design. Create any site and run it within a few minutes.
Wix has templates for any business type. Whatever your specialty, maybe you’ll find the perfect site and tools to make it amazing.
The sole purpose of using a platform like Wix is ease of use.
The Wix cons
1. The content transfer is hard
Once you start editing a template, it’s hard to move that content from one template to another.
2. Wix branding
The free plan means that Wix will advertise on your platform. Unless you upgrade people will be seeing ads from your website.
Wix alternatives
- Weebly
- Squarespace
- Webnode
- WordPress
- And more.
There is more that one can talk about Wix. It’s an all-in-one platform for selling. Wix allows you to employ your creativity and grow your business fast.