Everyone enjoys shopping for shoes, but shopping for shoes online is a different situation altogether.
You can’t try it on before purchasing, and this issue single-handedly prevents many people from hitting the checkout button.
Products get returned, and that creates immense frustration for both buyers and sellers. But wait. What if there was a solution for that?
This is where virtual shoe try-on tech comes in, leveraging augmented reality (AR) and 3D modeling to allow users to “try” on shoes without ever leaving their couches.
Why is this important to you if you have an online store? It’s a long overdue solution. For the customers, they get more confidence and excitement when shopping, and for sellers, more sales, lower returns, and greater opportunities. It is not a fancy feature to add, it is an essential.
How does Virtual Shoe Try-On Technology Work?
Have you ever thought about how wonderful it would be to simply place your feet on a pair of sneakers and see them automatically fasten onto your feet? This is what virtual shoe try-on technology does.
It uses augmented reality (AR) and 3D modeling to scan your foot and place a digital version of the sneaker over it. You can rotate, tilt, and observe it from every angle as if you are physically at the shop. On top of that, you can also get creative with styles, colors, and zoom in on the various aspects of the shoe.
All the heavyweights are already hopping on this. Consider the example of Amazon’s Virtual Try-On for Shoes feature that has thousands of products from Adidas ready for preview.
Or if you’re a Shopify user, there are Kivisense apps that let you integrate this technology into your store effortlessly.
It’s not simply replicating the in-person shopping experience. It’s enhancing it with the ability to see the product from all angles and perfectly fitted sizing overlays.
To be truthful, it is making remote shopping more seamless and reliable than ever before. What do you think? Pretty amazing, huh?
What Is the Importance of Virtual Shoe Try-Ons?
How do you know what a pair of shoes will look like on you? Well, for customers, virtual try-ons swoop in to save the day.
From the comfort of your couch, you can rotate how a pair of shoes would flatter you to the point where it’s as simple as changing colors or angles.
It completely removes the guesswork in shopping and makes it entertaining. It transforms shopping from a task to zooming in on textures or toggling options and enjoying it for once.
Let’s take a look at it from the retailer’s point of view. What do you get out of it? According to studies, people seem to linger longer on sites with AR features, exploring and experimenting.
Does spending more time lead to increased revenue? Yes. And when customers know exactly what they want, there is no need for returns – less effort and more profit for the business.
It’s like empowering your customers while simultaneously gaining loyalty and increasing profits. Who wouldn’t want to achieve that kind of win-win scenario?
How To Get Virtual Shoe Try-Ons Started in Your Store?
So, how does one go about starting something like this? Step number one is to choose an AR-friendly platform.
Shopify is an excellent option because it already has apps available, or you can use Kivisense for easy integration.
Not being tech-savvy is no longer a burden – isn’t that a relief? The only thing you need to do is find a solution that matches your store’s needs and budget, and you will be just fine.
It is now your turn to integrate the technology. If you use Shopify, you can easily grab an app that allows you to add a “Try-On” button to your product pages and connect it to your shoe catalog – done!
Next, don’t forget to review how sharp your listings are. Make sure to upload the best quality 3D models of your shoes so the textures look and feel realistic.
Try it out on phones, on apps, wherever—make sure it works seamlessly. After launching the app, ask your customers for their feedback and modify it accordingly. Sound manageable? Then just remember that simplicity and focus on the customer is the key.
How would you further enhance the customer experience?
Features that enable a customer to switch up the colors or styles depending on what they want at the moment.
Adding a save or share option would allow them to take pictures when trying them on. Then, they can post it for everyone to see, which is free marketing for your store!
Those small details get people to want to shop and come back in the future.
How about we throw in a QR Code? Place it on your website or advertisements. Customers scan the code, and just like that, they can try shoes from the comfort of their home.
It is faster, smoother, and gives your store an unmatched experience. The goal is to creatively amalgamate effectiveness with the right amount of impressiveness.
When the experience is effortless and enjoyable, they will keep coming back to your store. What do you think? Any thoughts on how you would customize it to suit your audience?
What’s Tricky About Virtual Shoe Try-Ons?
But wait, is it all smooth sailing? Not exactly. The cost of setting this up may hit your pocket hard. Building 3D models and incorporating AR technology is not cheap, especially for smaller stores.
And it has to be compatible with all devices out there. Have you ever experienced attempting to do something online, and it just stops working altogether? It’s anger-inducing, and your clients will experience the same emotions when things are not on point.
Another consideration here is the user’s perspective. If the experience is not intuitive and easy to use, they will leave. So, you have to make it straightforward, with a clear how-to guide and intuitive design.
There’s no doubt that the profits are incredibly high, but it is important to set realistic expectations.
How would you approach that initial investment or ensure that it’s foolproof for your shoppers? Trying to resolve those questions now will help avoid problems later.
What is in store for try-on technologies for shoes?
You can visualize AI stepping in and getting the fit perfect- by scanning the shape of your foot to make the fit perfectly accurate for you.
You could even stretch this all into a blend of augmented reality that encapsulates not just shoes but also glasses and clothing.
Based on machine learning, what if you could transform it into super personalized shopping where the system would guess what you opt to like based on previous attempts? That is astonishing!
These virtual try-ons will not only be fancy but set a standard when it comes to advanced phones and gadgets.
Stores that opt-in now are the stores that are setting the trends for this. In a heartbeat, this could go from a ‘nice to have’ to a ‘must have.’
Conclusion
Online shopping will undergo a radical transformation with virtual shoe try-ons, as one of consumers’ top concerns, “will it fit,” is addressed excitingly. This translates directly to higher sales, lower returns, and satisfied customers while keeping your store at the forefront in the market. Get in now and open up some AR possibilities to optimize your online store and give it the boost it needs.