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Top 6 Shopify Success Stories In South Africa

Shopify is a tool that helps people make online stores. In this article, we will talk about the top 6 Shopify success stories in South Africa.

Starting an online store can be hard, but Shopify makes it easier. It helps people set up their shops and sell things online.

In South Africa, many people have used Shopify to create successful online businesses. These success stories show how Shopify has helped them.

We’ll tell you about these stories to inspire you and show you what’s possible with online business in South Africa. Let’s dive into these amazing Shopify success stories from South Africa!

#1. Crocs South Africa 

Crocs SA is a popular brand in South Africa known for its comfy and casual shoes. They used Shopify to grow their online business fast.

Crocs South Africa has over 50 employees and makes about R500 million every year. Their website gets around 500,000 visits every month.

Crocs South Africa 

Here’s some data about Crocs SA

  • Crocs SA’s website is ranked #14935 globally but #4845 on Shopify.
  • They make between $501,000 to $1 million in sales every month.
  • Their website gets between 101,000 to 200,000 visits monthly.
  • They sell between 201 to 300 products every month.
  • Crocs SA started on December 30, 2016.
  • They focus on selling apparel and are based in Cape Town, South Africa.

Crocs SA uses Shopify’s Point of Sale (POS) system, which helps them sell in stores easily. They also sell through different channels online. Shopify’s tools help them keep customers coming back for more.

Some of Crocs SA’s competitors include Totalsports, SHEIN South Africa, Zando, Luxity, and Studio 88.

Crocs SA’s success shows how Shopify helps businesses grow quickly and reach more customers. You can learn more about them on their website:

#2. Defy

Meet Defy, a popular online store that sells kitchen, laundry, and home appliances from big brands. Defy is proudly South African and has become a household name.


About Defy

  • Defy uses advanced eCommerce software like Akamai, jQuery UI, and Google Maps to run its online store.
  • It ranks #23429 among eCommerce websites and #7549 on Shopify.
  • Defy earns between $301K to $500K in sales every month.
  • It gets around 101K to 200K visits monthly and sells 501 to 1K products.
  • Defy was founded on December 30, 2016, and is based in Durban, South Africa.

Defy’s Growth

  • In just two years, Defy grew from having 1 employee to 20.
  • It now makes over R250 million in online revenue each year.

Shopify Features that Helped Defy

  • Smart Collections: Defy uses smart collections to organize its products, making it easier for customers to find what they need.
  • Localized Marketing: Defy targets its marketing efforts to specific regions, reaching customers where they are.
  • Dynamic Checkout: This feature streamlines the buying process, helping to increase conversion rates.

Defy’s which is one of the Shopify Success Stories In South Africa, shows how South African businesses can thrive in the digital world. With dedication and the right tools, anyone can turn their dreams into reality.


PPLANTIFY specializes in offering a wide array of gardening products, equipment, and outdoor decor items through its Shopify store. Whether you’re looking for indoor plants or stylish pots, PPLANTIFY caters to all your gardening needs. You can explore their collection both online and in-store.


To power their online business, PPLANTIFY utilizes various tools like PhotoSwipe, Preact, cdnjs, and others. These tools help in creating a seamless shopping experience for customers. Despite the tech talk, PPLANTIFY keeps things simple for their customers to enjoy a hassle-free shopping spree.

PPLANTIFY has earned its stripes in the competitive market. With a Shopify rank at #8474 and a website rank at #26412, they’ve garnered an estimated monthly sales ranging between $301K and $500K. Their online space sees a monthly footfall of 101K to 200K visits and page views ranging from 301K to 500K. The monthly app spend is a reasonable $11-20, reflecting their commitment to efficient operations.

What sets PPLANTIFY apart is their attention to detail. Detailed product listings, captivating images, and compelling content are the key ingredients in their recipe for success. These elements not only make the shopping experience enjoyable but also drive sales.

Getting to Know PPLANTIFY

  • Founded: November 11, 2016
  • Platform: Shopify
  • Category: Home & Garden
  • Headquarters: Gardens, Cape Town, 8001, South Africa
  • Website:

PPLANTIFY’s journey is marked by impressive growth metrics. They’ve achieved a remarkable 40% annual revenue increase for three consecutive years. Additionally, their average order value has experienced a significant boost of 20%.

Read also: How To Drive Traffic To Shopify Store (Without Ads)

#4. Readers Warehouse   

Established on November 16, 2018, in Cape Town, South Africa, Readers Warehouse operates in the Books & Literature category. Their website,, is the go-to destination for book enthusiasts across the country.

Readers Warehouse

Why Choose Readers Warehouse?

At Readers Warehouse, you’ll discover an extensive collection of books at unbeatable prices. Whether you’re searching for bestsellers or niche titles, they have something for everyone. Plus, with fast shipping and exceptional customer service, your book-buying experience is always enjoyable.

Readers Warehouse relies on Shopify, a user-friendly eCommerce platform, to manage its online bookstore. Through Shopify, they ensure seamless transactions and a user-friendly browsing experience for customers.

Let’s take a look at some key metrics that highlight Readers Warehouse’s success:

  • Market Share: Readers Warehouse commands an impressive 70% share of the online book sales market in South Africa.
  • Revenue Growth: In just three years, Readers Warehouse has experienced a remarkable five-fold increase in revenue.

Benchmark and Performance

According to Shopify data:

  • Ranking: Readers Warehouse holds a prominent position, ranking at #9359 among Shopify stores.
  • Monthly Sales: Their estimated monthly sales range from $201,000 to $300,000, reflecting their popularity and customer trust.
  • Website Traffic: With an estimated monthly visit count ranging from 31,000 to 50,000, Readers Warehouse attracts a substantial audience.
  • Product Range: They offer a diverse range of products, with an estimated 1,000 to 10,000 items sold monthly.
  • Team: Readers Warehouse boasts a dedicated team of 21 to 30 employees, ensuring efficient operations and excellent service delivery.

#5. Bathu Sneakers

Bathu Sneakers is a South African shoe brand that has made big waves, thanks to Shopify. Let’s explore how Bathu went from a small local brand to a nationwide sensation.

Bathu Sneakers

Bathu Sneakers started in the township, made for everyone’s journey. They pride themselves on making super comfortable shoes that represent South Africa.

Using Shopify, Bathu Sneakers upgraded their online presence, making it easier for people all over the country to get their hands on their stylish sneakers. They use different software like jsDelivr, GSAP, and Preact to power their online store.

Here’s a look at Bathu Sneakers’ impressive stats:

  • Their Shopify rank is #10171.
  • They make an estimated $301K-500K in sales every month.
  • Their website gets around 51K-100K visits monthly.
  • Bathu Sneakers sells an estimated 101-200 products every month.
  • With 51-100 employees, Bathu Sneakers is growing fast.

Founded in April 2019, Bathu Sneakers calls Olievenhoutbosch, Centurion, South Africa, home. Their website,, is where you can find their awesome collection.

Bathu Sneakers isn’t just selling shoes; they’re building a community. They’ve become South Africa’s fastest-growing athletic shoe brand.

How did they do it? Bathu Sneakers used niche marketing, which means they focused on a specific group of people who love unique shoes. They also worked with influencers, people who have a big following on social media, to spread the word about their brand. Plus, they used special tools in Shopify to keep their customers coming back for more.

Bathu Sneakers is more than just a shoe company; it’s a success story that shows what can happen when South African talent meets the right platform.

#6. LEGiT

If you’re into the latest ladies’ fashion and want a hassle-free shopping experience, LEGiT has got you covered! With free delivery, free returns, click and collect options, and top-notch security, LEGiT makes shopping easy and enjoyable.

LEGiT platform

Did you know that LEGiT runs its online business using 26 different eCommerce software tools? These tools help make sure your shopping experience is smooth and convenient. Some of the software they use include Font Awesome, cdnjs, and the popular Shopify platform.

Here are some interesting facts about LEGiT:

  • Ranking: LEGiT holds a respectable position in the eCommerce world, ranking at #33454 overall and #10635 among other Shopify stores.
  • Sales and Traffic: Every month, LEGiT attracts between 101,000 to 200,000 visitors to its website, with an estimated monthly sales revenue ranging from $301,000 to $500,000.
  • Online Presence: Established on May 26, 2017, LEGiT operates mainly in the apparel category. Its headquarters are located in Durban, South Africa.
  • Employee Strength: With a team of 51 to 100 employees, LEGiT works hard to ensure your shopping experience is top-notch.

If you’re curious to explore more about LEGiT, you can visit their website at

Here are a few of LEGiT’s competitors in the South African market:

  • Old Khaki
  • Polo SA
  • Lemkus
  • Poetry
  • Spitz

Despite the competition, LEGiT continues to thrive, offering trendy fashion choices and excellent service to its customers across South Africa. So next time you’re on the lookout for the latest fashion trends, remember LEGiT as your go-to online destination!

Read also: 12 Common Issues with Online Stores (& How To Fix EACH)


We’ve seen Shopify Success Stories In South Africa from different companies and how they found success through Shopify. From fashion to food, and crafts to cosmetics, various businesses thrived using Shopify’s online selling tools.Each company had its unique journey but shared the common ground of using Shopify to reach customers far and wide. 

Through creative marketing, quality products, and Shopify’s user-friendly platform, they expanded their reach beyond borders.These success stories show that no matter what you sell, Shopify offers tools and support to help you grow. Whether you’re a small startup or an established brand, Shopify provides the means to build and expand your online presence.

Read also: 11 Ideas for Using Social Media to Boost Your Online Store’s Visibility