Nykaa is an Indian-based fashion and beauty platform that has established a strong reputation owing to its unmatched delivery and customer service.
At Nykaa, you have access to packets that pertain to your interest and can engage with videos and editorial content that is catered to you personally.
With over 10 million monthly views, Nykaa continues to grow its active customer base.
This engagement provides a unique opportunity for brands, designers, and individual sellers looking to expand their target market.
Selling with Nykaa Fashion, whether you are a brand or a new designer will broaden your outreach significantly and boost your sales.
Understand The Platform
Nykaa Fashion comes under the umbrella of the parent company Nykaa which has established itself as a premium lifestyle and beauty retailer.
The beauty segment features an extensive array of products ranging from clothing, fashion accessories, footwear, and beauty products. Selling on Nykaa allows you to sell to a large number of customers who prefer quality, style, and convenience.
Why Sell On Nykaa Fashion Online
Brands selling on Nykaa Fashion Online benefit significantly, particularly in the fashion and lifestyle category.
✔Integrated Merchant Services:
Nykaa Fashion has a large and growing subscriber base, especially among fashion-conscious people which would make it easy for sellers to reach their target market.
✔Credibility and Trust:
The company developed a good reputation in the Indian market, where they are known for beauty and cosmetics, and subsequently expanded into clothing which boosts trust in new or existing brands.
✔Targeted Audience:
Nykaa Fashion targets a specific segment comprising men and women interested in fashion, beauty, and lifestyle enabling sellers to reach their perfect target market.
✔Marketing and Visibility:
Sellers can take advantage of Nykaa’s marketing including adverts, email follow-ups, and other joint promotions to further advance the marketing of their products.
✔Easy Integration:
Nykaa provides integration solutions for new online businesses, retailers, and sellers in need of an online store, inventory management, and e-payment which is very useful for both large and small businesses.
✔Logistics and Support:
Nykaa provides logistical assistance to sellers by providing packaging and delivery services which allows them to concentrate on the distribution and sales of their products.
✔Revenue Growth:
Nykaa can help brands broaden their reach and increase sales in the changing marketplace, especially considering the growth of online shopping for clothing.
✔Data and Analytics:
Sellers can understand customer behavior, their purchasing patterns and preferences, and changes in trends which can help them optimize their offerings.
Guide To Selling On Nykaa Fashion Online
#1. Seller Registration Guide
Step 1: Visit the Nykaa Fashion Seller Page
Go to the Nykaa Fashion Seller Registration page and sign up.
To initiate the registration process, you must click on the Register Now button.
Step 2: Submission of the Registration Form
Please note that the following fields are mandatory, and failure to fill any of them will lead to an invalid error.
▪Business Particulars
Please provide your Business Name, GSTIN, and PAN details.
▪Personal Details
The name of the authorized representative, email, and mobile number is required.
▪Bank Details
Name of the bank account holder, account number, and IFSC code.
▪Product Types
Specify the types of products you would like to offer such as clothing, shoe wear, or other accessories.
Step 3: Submission of Additional Documents
Scan and send the following documents:
GST Certificate, PAN card (company or personal depending on the business structure), Bank statement or a canceled cheque, and Brand Authorization Letter (if needed).
Step 4: Approval Notice
Once registration is done, the application will be reviewed by Nykaa’s staff. Generally, this takes about 5 to 7 working days. Remember to watch out for an email from Nykaa regarding your application.
#2. Setting Up Seller Profile
Next, the seller will be required to create a profile on the Nykaa Fashion portal. This is the area where customers will interact with your brand and the products you offer.
Professional sellers tend to generate more trust amongst potential customers, hence it is always recommended to set up a professional profile.
▫️Name of the brand and logo:
Make sure that your brand name stands out and is easy to remember.
Submit a logo that accurately represents your brand image and is in high definition.
▫️Brand Description:
Write a captivating description of your brand including history, brand values, and what makes your products special to your target market.
▫️Product Listings:
Provide detailed information in the product listings such as price, quality images, detailed descriptions, etc.
Product listings should be informative and appealing as they are essential in selling the product.
#3. Upload Your Products
Next, you can add your brand’s products to Nykaa Fashion. At Nykaa, you can start building your account and adding your products in a few easy steps.
▪️Product Name:
Ensure the visibility of your product by adding relevant details to the product name.
▪️Product Description:
Outline all details relevant to the customer, such as the type of fabric, size, color options, care instructions, etc.
▪️Images:
Provide a larger picture of the details so that potential buyers get a better understanding of what they are purchasing.
Putting up Cruising product images is great, but up close detailed shots increase the chance of a sale.
▪️Oddly Enough Pricing and Inventory:
Set your competitive prices and keep track of the inventory you have.
While Nykaa allows you to determine your prices, it will be your responsibility to set pricing that is consistent with competitive market trends.
▪️Product Categories:
Ensure your products are categorized correctly (e.g., Female Apparel, Male Sports Shoes, etc).
This assists buyers in locating your products seamlessly.
#4. Logistics And Shipping
The movement of goods and logistics is one of the essential parts of trading on any online marketplace.
Nykaa Fashion works with reliable logistic companies to handle the delivery process.
If you work with Nykaa Fashion you may choose to use their partners or you can do the shipping on your own.
Here are some of the things you need to keep in mind:
🔸️Shipping Charges:
If you provide free shipping, be sure to incorporate shipping expenses into product pricing.
Nykaa may also subsidize these expenses through their Logistics partners.
🔸️Delivery Time:
Nykaa customers are accustomed to swift and hassle-free delivery.
Make sure that orders will be completed in a timely fashion. It is important to give an estimate of how long delivery will take, depending on the product.
🔸️Returns And Exchanges:
Nykaa has a straightforward and convenient exchange and returns policy. You have to make sure your products are returned-friendly and compliant with Nykaa’s return policies.
#5. Manage Orders and Payments
In the case that your products are already live on the platform, customers will start making purchases. Make sure to track the following:
🔹️Notifications for Orders:
On the sellers’ dashboard, you will be notified of an order when a customer makes a purchase.
🔹️Order Fulfillment:
Make sure that orders are completed and delivered as soon as their time comes.
In the case that Nykaa’s logistics partners are selected, the handover of the products to the delivery handler should be done on time.
🔹️Payments:
Payments are handled on your behalf by Nykaa and your profits are transferred after subtracting commissions or any other fees.
Payments are generally done on a bi-weekly cycle. Through the seller dashboard, you are capable of monitoring your performance and top-line earnings.
#6. Marketing and Advertising Your Products
To get visibility in the online fashion world and its competition, marketing your products is crucial. Nykaa provides different tools to sellers to market their products and turn them into sales:
▪Offer and Discount:
Increase sales by promoting seasonal sales and offering discounts.
▪Nykaa Ads:
Sellers using the Nykaa must-branded products will be able to increase sales through sponsored ad visibility on the site. The ad will aid in increasing sales which in turn pushes the seller’s product more.
▪Social Media:
Advertisements of products can be done on Social Media and promote the Nykaa Fashion store. This can gain the brand more visibility.
#7. Keep Track Of Performance and Feedback
Once your products are available on Nykaa Fashion, keeping an eye on your store’s performance is crucial. Nykaa provides a seller dashboard that has advanced analytics features like:
▫Sales Trends:
Keep track of how your products rank in sales, and which ones are the strongest sellers.
▫Customer Reviews:
Observe what customers are saying. Positive feedback will strengthen the brand while addressing negative ones will help earn some credibility.
▫Return Rate:
Focus on your return rates to make sure quality products are being delivered to customers along with good service.
#8. Focus On Achieving More
Once you lay the groundwork, work towards maximizing sales. Some strategies for sales growth include:
Frequent refreshing of the product catalog by introducing new styles or holiday-themed merchandise.
Exceptional customer service with a focus on rapid response to problems.
Analyzing data on Nykaa to find listing shortcomings and ways to correct them.
Selling Tips On Nykaa Fashion
Selling on Nykaa is very profitable, considering the existing customer base and marketing opportunities that the platform provides. Here is a guide to help you do better:
🔹️Use Nykaa’s Marketing Tools
Nykaa comes with multiple features that can help improve brand impressions and increase sales.
Employ email marketing and social media, as well as sponsored slots to market to wider audiences.
Visibility to potential buyers can be made easier by having featured listings to place your goods on top of the search results.
It is also advisable to use the tools of Nykaa which allow for deep audience promotions.
🔹️Set Reasonable Prices:
When marketing online, pricing will always be an important consideration. Make sure to analyze your competitors on Nykaa and track their pricing.
To differentiate yourself, you can use discounts, bundles, and competitive pricing.
Keep in mind that while it’s important, low prices will never replace the perceived value of your products or your profit margin.
🔹️Provide Great Customer Service:
Excellent customer service gives you a good chance to win reviews and repeat customers.
To do this, always be able to clear customer questions at once, handle issues fast, and smoothly process returns and refunds.
If the customer is happy, he or she is likely to make positive referrals to your products, further boosting your image on the platform.
🔹️Set and Maintain Appropriate Stock Levels:
Make sure you do not run low on stock. Maintaining a reasonable level of inventory makes sure there is enough stock for Nykaa sales to avoid disappointing customers, especially with canceled orders and late deliveries.
Adequate inventory management enables meeting sales demand in busy periods well.
🔹️Make the Most of Nykaa’s Sales and Promotions:
Nykaa holds so many sales and promotional events, including the Nykaa Beauty Junkie Sale. Taking part in other festive unique offerings along with these events is sure to boost visibility and sales.
Customers are more likely to buy products if attended to through limited-time, exclusive, or special discounts during these events.
🔹️Know the Details of Nykaa’s Policies and Guidelines:
It is important to know Nykaa’s policies and seller guidelines to avoid operational hitches after becoming a seller.
Once you comprehend the rules, you will know how to maintain active listings and avoid sanctions.
How long you are allotted for shipping products, listing items online, and how to pack is part of it.
To assist with the ongoing compliance requirement and operational efficacy, changes in policies must also be tracked.
Conclusion
There is great potential for increased brand visibility and sales of fashion items through selling on Nykaa Fashion.
They provide a user-friendly interface, a huge range of customers, and robust seller tools, the only thing missing is you.
You can set up your online store, manage the orders, and monitor the growth of your business all in a single dashboard of one of India’s fastest-growing fashion portals by following these steps.