If you want to sell art on Pinterest, you’re tapping into one of the best platforms for artists!
Unlike other social media sites, where people interact for entertainment purposes, Pinterest is the one social media platform where users actively seek inspiration along with products to purchase.
Thus, it serves as an excellent opportunity to market and sell your artwork.
In this guide, we’ll explore how to market your art on Pinterest by setting up a business account and optimizing your pins using SEO, joining group boards, running ads and marketing your art in a professional manner.
So let’s start.
What makes Pinterest special?
Your art stays visible for a long time, thanks to the way pins work.
Instead of disappearing in hours like on Instagram or Facebook, pins can drive traffic to your store for weeks, months, or even years!
In addition, Pinterest is a global platform, which means you can reach customers all around the globe.
Another big advantage? Free organic promotion!
With no need for paid ads, when users save and share your pins, your reach increases.
And even more, when you link your pins to your online store, potential buyers can go straight to your website and make a purchase—super simple!
#1. Setting Up Your Pinterest Business Account
For you to sell art on Pinterest, a business account is non-negotiable. It’s free, easy to set up, and unlocks powerful tools to help you reach more buyers.
How to Set Up Your Pinterest Business Account
1. Sign Up (or Convert Your Personal Account)
Go to Pinterest and create an account.
If you have a personal account, there is no need to create a new account. Go to Settings > Account Management and change to a business account.
2. Verify Your Website
This helps Pinterest recognize you as a trusted seller.
Three ways to do it:
Add a meta tag to your site’s HTML.
Upload an HTML file to your website.
Use DNS TXT records (for advanced users).
Why Verifying Your Website is a Game-Changer
a. Higher Search Rankings – Your pins are more likely to show up when people search for art.
b. More Credibility – A checkmark next to your URL makes you look legit.
c. Rich Pins – Adds real-time pricing and stock info to your art listings.
d. Better Tracking – See exactly how many people visit your store from Pinterest.
#2. Creating and Optimizing Your Pinterest Profile
Your Pinterest profile is like your online art gallery, and just like any gallery it should draw buyers in, represent your brand, and allow users to easily find you.
Here’s how to set it up for success:
1. Choosing a Profile Name and Bio
Profile Name: Use your artist or brand name with a keyword, like “Emma Rose | Abstract Art for Sale.”
Bio/About: Keep it short and engaging, highlighting your art style (e.g., “Vibrant mixed-media artist. Explore my latest collection!”).
2. Profile Picture and Cover Image
Profile Picture: Use a clear, high-quality headshot (for personal branding) or a simple logo (for business branding).
Cover Image: Beautiful banner (1920×1080 pixels) with your artwork, name, tagline, or a simple call to action that reads “Shop Now”.
3. Website address
Don’t forget to add a link to your shop or website and physical address to your physical shop if you have one.
4. Contact Information
Make sure to include your business email and phone number for customers to reach you easily.
#3. How to Create Pins That Sell Your Art on Pinterest
Want to make your art stand out on Pinterest? Follow these simple tips to create high-converting pins that attract buyers:
1. Use High-Quality Images
Your art deserves to shine! Use clear, well-lit photos that capture texture, color, and detail.
Blurry or dark images won’t do your work justice. If you’re a digital artist, make sure your files are crisp and clean.
2. Go Vertical (2:3 Ratio)
Pinterest loves tall pins (like 1000×1500 pixels). They take up more space on feeds and get noticed faster. If possible, show different angles or close-ups to highlight your work’s details.
3. Add Text Overlays
Use large, easy-to-read fonts (Arial, Helvetica) in high contrast (light on dark, dark on light).
Keep it simple—words like “Original Oil Painting” or “Limited Edition Print” help buyers know what they’re looking at.
Place text strategically (not over the main part of your art) to keep the focus on your work.
4. Include Branding
Add a small watermark or logo (but don’t make it distracting).
You could also use consistent colors and fonts to make your pins match your brand.
How to Write Pin Descriptions That Convert
1. Use Keywords Naturally
Help people find your art!
Sprinkle in phrases like “sell art on Pinterest,” “buy original art online,” or “nature-inspired paintings”—but keep it natural.
2. Encourage Action
Tell people what to do next:
“Click to buy this artwork today!”
“Shop limited editions before they’re gone!”
“Visit my website to see more unique pieces!”
3. Use Hashtags Wisely
Stick to 3–5 hashtags that describe your art style and audience:
#buyart #pinterestart #originalpaintings #abstractartforsale
#4. Pinterest SEO to Increase Visibility
Ever feel like your amazing artwork isn’t getting the attention it deserves? Pinterest can change that!
How Pinterest Helps People Discover Your Art
Think of Pinterest like Google but for pictures.
When someone searches for “modern abstract paintings” or “original watercolor art”, Pinterest shows them pins (posts) that match what they’re looking for.
That’s why using the right keywords is a huge deal!
Unlike Instagram, where your posts disappear in a day, Pinterest pins stay visible for a long time, making it one of the best places to market your art.
Finding the Right Keywords
1. Do Simple Keyword Research
Use the Pinterest Search Bar – Type in something like “landscape paintings” and look at the auto-suggestions. These tell you exactly what people are searching for!
Check Pinterest’s Guided Search – After you type a keyword, Pinterest suggests related topics. For example, if you search “abstract art”, you might see “geometric abstract art”—a great niche to target!
Look at What’s Working – Check out other artists’ popular pins and see what keywords they’re using. No need to reinvent the wheel!
2. Optimize Your Pins and Boards
Pin Titles Matter – Instead of just “My Painting”, go for something like “Bold Acrylic Abstract Painting – Original Art for Sale” so buyers know exactly what they’re looking at.
Write Descriptions That Sell – Add keywords naturally: “This mixed-media painting blends deep blues and metallic gold, perfect for modern home decor. Shop this one-of-a-kind piece today!”
Boards Should Be Search-Friendly – Instead of naming a board “Art”, call it “Modern Abstract Paintings for Sale” and add a description like “A collection of vibrant, original abstract paintings to brighten up any space.”
Consistency is Key – Keep Pinning and Engaging!
1. Pin Regularly
Aim for 3–5 pins per week so Pinterest sees you as active. You can schedule pins in advance using tools like Tailwind or Canva.
Refresh old pins by tweaking their descriptions or giving them a new look. This keeps your content relevant!
2. Engage With Your Audience
Reply to comments. If someone saves or comments on your pin, say thank you! It builds trust and encourages engagement.
Find group boards like “Abstract Art Lovers” where artists share their work. More exposure = more potential buyers!
Follow trends. If “Holiday Art Prints” is trending, create a few seasonal pieces to attract attention.
Should You Use Hashtags? Yes, But Keep It Simple!
Hashtags help Pinterest categorize your pins, but too many can hurt visibility.
Mix broad and niche hashtags:
✅ #ArtForSale (broad)
✅ #AbstractArtForSale (niche)
Remember to stick to 3–5 hashtags per pin for the best results.
Pinterest SEO isn’t instant, but once your pins start ranking, they can bring in consistent sales for the longest period ever. Keep at it. The results are worth it!
#5. Using Pinterest Boards and Group Boards for More Exposure
Pinterest boards are simply for organizing your pins into collections where buyers and collectors can discover your work easily.
Step 1: Create Boards That Attract Buyers
Pinterest boards help organize your art, making it easier for people to find and fall in love with your work.
Here’s how to do it right:
Portfolio Boards – Show off your best work! Group pieces by style (“Abstract Paintings”) or medium (“Watercolor Illustrations”).
For Sale Boards – Have art ready to sell? Create a board titled “Original Art for Sale”, and make sure to add prices, dimensions, and links to where buyers can purchase.
Behind-the-Scenes – People love to see the process! Share sketches, work-in-progress shots, or your studio space to connect with your audience.
Inspiration Boards – Pin things that inspire your art, like color palettes, quotes, or reference images.
Step 2: Join Group Boards to Expand Your Reach
Pinterest group boards are like exclusive art clubs where multiple artists share their work.
Joining the right ones can help get your art in front of thousands of new people—without needing a big following!
Why Group Boards Help You Sell More Art:
1. Reach More People – Even if you have a small following, your pins will be seen by everyone in the group (and their followers).
2. Network with Other Artists and Buyers – Great for making connections and getting featured.
3. Boost Your Website Traffic – Pins from trusted group boards can drive more visitors to your store.
Step 3: How to Find and Join Group Boards
1️⃣ Pinterest Search – Use the Pinterest search bar to search for a topic, then filter the results to show “Boards” and look for boards with plus profile or more profile images when you open the board, indicating collaboration.
Check the board description for instructions on how to join or click on the join button to request to join the group board.
2️⃣ Use Pingroupie/Pin Junkie – This tool helps you find popular group boards by searching for keywords like “fine art” or “print-on-demand.”
3️⃣ Google It – Search “Pinterest group boards for artists”, and you’ll find lists of active boards you can join.
4️⃣ Engage with Other Artists – Like, comment, and share pins from artists in your niche. Some of them own group boards and might invite you in or you invite them to join yours.
5️⃣ Follow the Rules – Each group board has guidelines. Always read them before posting to avoid getting removed.
#6. Driving Traffic to Your Store or Website
Want more people to discover and buy your art? The key is making sure every pin leads them straight to your shop or website.
Here’s how to do it the right way:
1. Link Your Pins Directly to Your Store
Use a simple call-to-action like “Click to buy this painting now!”
Track clicks with tools like Bitly to see what’s working.
2. Use Rich Pins to Make Buying Seamless
Rich Pins automatically pull in details like pricing and availability from your website, which makes shopping easier for buyers.
Plus, Pinterest favors them in search!
3. Make Your Art Stand Out with Idea Pins
Idea Pins (Pinterest’s version of Stories) are great for showing your art in action.
Here’s how to use them:
Record a time-lapse of you painting.
Give a sneak peek of upcoming art.
Add a poll (e.g., “Which color do you love more?”)
4. Share More Than Just Art – Build a Connection
People don’t just buy art—they buy stories, inspiration, and emotions. Use Pinterest to share more than just listings:
Link to blog posts to attract buyers looking for ideas.
Create a board for sketches, workspace photos, or your creative process.
Teach something! Pin a short video on “How to Mix Acrylic Paints” or offer a free art guide in exchange for emails.
#7. Running Pinterest Ads to Boost Art Sales
Ads are regular Pins that you pay to be placed where people are most likely to see them. These Pins will surface in your desired audience’s home feed, category feeds, and relevant search results.
Here’s a simple, step-by-step guide to setting up Pinterest Ads, targeting the right audience, and making every dollar count.
Why Run Pinterest Ads?
Unlike regular pins, ads show up instantly in search results and feeds, putting your artwork in front of people who are actually looking to buy.
Here’s what you can promote:
Promoted Pins – Boost an existing pin to get more views and clicks.
Shopping Ads – Let buyers purchase directly from your pin.
Video Ads – Show your creative process or a time-lapse of your artwork.
How to Set Up Your Pinterest Ad
1. Click on the three horizontal lines on the upper right side of your profile.
Select “Create Campaign”
2. On Pinterest ads manager, pick an ad account name, then your country. Some countries are not yet support to create ad accounts. Your country determines your currency.
3. Review and agree to the advertisement agreement.
4. Select your campaign creation method and click on “Get Started.” If you want more control, choose Manual Campaign.
5. Pick your objective.
Choose “Traffic” if you want clicks to your shop or website.
Choose “Conversions” if you want more actual sales.
If you’re using Automatic Campaign, after this step you go directly to cheating the ad pin.
6. Find Your Audience
Use keywords and target people by interests (e.g., “home decor” lovers, art collectors).
Filter by age, gender, or location if you have a niche audience.
7. Create a Scroll-Stopping Ad
Now it’s time to create the ad pin. Toggle on the Ad-only Pin if you prefer. Use beautiful, high-quality images of your art.
Add a short text overlay (e.g., “Limited Edition – Buy Now!”).
Write a description with keywords + a clear call to action (e.g., “Shop Now”).
8. Retarget Potential Buyers
Show ads to people who visited your website or engaged with your pins but didn’t buy.
Budgeting Tips
Start Small – Test ads with $5–$10/day before scaling up.
Track What Works – Use Pinterest Analytics to tweak your ads and stop wasting money on ones that don’t convert.
#8. Best Marketing Strategies to Sell Art on Pinterest
To sell more art on Pinterest, it’s not just about posting pretty pictures; you need a strategy!
Here’s how to get your work noticed and turn pins into sales:
1. Use Pinterest Trends to Your Advantage
Pinterest is all about what’s trending—so why not ride the wave?
Seasonal Art Sells – People love themed art! Post winter scenes in December, floral prints in spring, and spooky designs in October.
Trending Keywords Matter – If a keywords are trending, make sure they are in your pin descriptions.
Video and Idea Pins Work Best – Pinterest LOVES video!
2. Share Your Pinterest Everywhere
Your audience is everywhere—so don’t just rely on Pinterest to bring them in!
Instagram – Share your pins in Stories or Reels and add a “Swipe up to shop” link.
Etsy or Online Shop – Add a “Follow me on Pinterest” banner so buyers can explore more of your work.
Your Website/Blog – Embed your pins so visitors can easily save your art to their boards.
Email List – Include a “Check out my latest Pinterest board” link in your emails.
3. Get Involved and Engage with Others
Pinterest is a social platform—so, well… be social!
Comment on popular pins, repin related art, join group boards, and collaborate with other artists.
4. Track What’s Working (and What’s Not) with Pinterest Analytics
Not sure what’s bringing in sales?
Pinterest Analytics can tell you:
a. Your best-performing pins
b. Who’s viewing your art
c. Where your traffic comes from
Conclusion
Pinterest is a goldmine for artists looking to sell their art.
With its search-driven traffic and long-lasting pin visibility, it’s a great way to showcase your art to potential buyers.
The key? Optimize your profile, use Pinterest SEO, create eye-catching pins, and engage with your audience.
Try group boards, Rich Pins, and even ads to boost your reach.
Stay consistent—pin regularly, follow trends, and keep improving your strategy.
With patience and creativity, Pinterest can become a powerful tool to grow and sell on your art business.
Start today—your next buyer might already be searching for your art!