Wondering how to do SEO for Wix website?
This is the article for you.
You will learn the steps you can take now to make your Wix website show up on search engines like Google and gain free traffic.
See, there is no doubt Wix is one of the most popular website builders today.
In fact, as of 2019, Wix had over 120 million users, 4.2 million of thema are premium users.
Also, over 60 million people have visited Wix.com in the last 6 months.
As you can see, people actually use this site to create websites.
But what good is it creating a stunning website that ends up being a ghost town?
A website without traffic is a no!
Why Wix SEO Sucks
Go round the internet, you will not miss to find someone bashing Wix SEO.
Before you point fingers, their claims are actually substantial.
See, Wix websites are not like these other ones in that, they are mainly based on Flash.
If you are a seasoned SEO or been doing some research, you understand that Flash is a no-no when it comes to ranking websites on search engines.
Here are some reasons why Flash has terrible SEO;
- It uses text content that cannot be read
- Does not have any URLs
- Makes it hard to index or search the site
- Almost impossible to monitor outbound links and as you learn in this WIX SEO guide, this is the building block for ranking a website on Google or any other search engine.
Even though Wix has worked really hard over the years ro rectify these and many more issues, there still some cropping up.
For example;
Wix pages use image-based content and the same takes ages to load.
Just to make things clear;
Page loading speed is a ranking factor on Google.
You stand higher chances of ranking higher the SERP if your page loads in under 2 seconds.
All is not lost though, remember when we mentioned that Wix has been on their toes trying to remedy the situation?
Well, we have good news!
You can now SEO your Wix website easily without much stress.
This means that, you can now rank Wix websites fast on Google without breaking sweat or hiring some wannabe guru somewhere.
How to do SEO for Wix website
Wix introduced a tool; Wix SEO Wiz.
The Wix SEO Wiz is a step-by-step plan designed to help you improve your site’s SEO.
The tools help you unearth SEO loopholes in your Wix website and suggest ways to patch them.
Wix SEO Wiz helps you;
- Improve your site’s SEO with simple step-by-step tutorials
- Easily track your success with achievement updates
- Learn more about SEO with helpful articles and videos
Wiz SEO Wiz Tutorial; Step by step
Follow these steps to use this tool;
STEP 1: Go to Marketing Home
This is where you can find all marketing tools for your Wix website.
To perform Wix SEO, tab on Start Now on Get found on Google card.
Step 2: Fill Business or Site Name
It is a good practice to use a business name that contains keywords people search on Google.
For example;
If you own a photography business, your site name is better off with the keyword ‘photography’ in the title.
Step 3. Business location
Do you have physical location or based online?
If you do have a location, go ahead and tick the first option and then proceed to fill in the details.
If you have more than one location, use the + symbol to add them here.
Step 4. Business description
How would you describe your business?
What is it all about?
What do you sell or offer?
Provide a detailed description using keywords (terms) your target users type into Google when looking for your products. I will show you how to find them later on.
Wix allows you to use up to 5 keywords here.
Once done, click on Create SEO Plan.
Wix SEO Plan; What is it?
What is Wix SEO plan?
This is Wix telling you what you need to do to improve your site’s appearance on Google.
All you have to odo is pick a suggestion and follow through.
For example;
Changing your Wix website’s title to fit your SEO needs.
Here, you are tweaking your site title to what you want to show on search results pages (SERPs).
You can use Wix’s recommendation or change it to whatever you want, as long as it is SEO friendly (short, descriptive, and contain target keyword).
For example;
If you are targeting to rank for freelance photographer in Delaware, use that in your homepage title.
Now, if you click on Go to Wix ADI, you will be redirected to the exact page to make the changes.
Do the same with all the other suggestions.
That should help put your site on Google’s eyes.
To get you started, here are some things to consider;
- Optimize Your Web Copy
- Make your website mobile friendly
- Connect your site to a custom domain and then to Google Search Console. GSC helps you monitor how your blog is doing on Google search.
That is how to do SEO for a Wix website fast.
But wait!
That is not all.
Yes, following Wix SEO Wiz will get you started on the right foot.
But if you want truly exceptional results and even a chance to whack your competition on Google, you better follow these Wix SEO tips.
Wix SEO Tips You Should Follow now for Exceptional Results
1). Use a custom domain
Which does look professional between these two?
- Techandbutter.wix.com or
- Techandbutter.com
You can bet the second option looks legit and awesome.
Having a custom website name helps build credibility on the search because often people avoid domain extensions.
Be honest here, when was the last time you clicked on a .blogspot.com website on Google?
2). Submit a sitemap
Sitemap contains all the links and pages in your website and is updated automatically.
Sitemaps helps Google crawl your website fast, which means fast indexing.
Once your Wix website is up and has connected to Google Search Console, your next move is to submit sitemaps to GSC.
To do that, you must first generate.
Go to https://www.xml-sitemaps.com/, it is free.
Type your website URL and click START.
The tool will crawl your site and list all the links and pages.
Once it is done, you can download the file and upload to the root folder of your website and then submit the sitemap link on GSC account.
3). Add backlinks
Backlinks are links from other websites to your site.
How is that important?
Well, remember how people trust friends’ referrals?
Well, Google does the same but in this case, the ‘friends’ are other websites on the web doing related stuff to you.
Simply put;
If a lot of other websites related to yours link to your site, it tells Google that you must be doing something awesome and thus should rank higher.
And take note;
It is not just any link, it should come from reputable website with content related to yours.
And also should be a natural link, you cannot force or insert links anywhere whenever you feel like it.
There are other Wix SEO strategies.
How to do SEO for Wix Website: What You Should Do Next
You just learned how to rank a Wix website.
Do not assume this is the end.
You still need to provide actionable and valuable content to your readers. And encourage your readers to share it on social media to boost your website visits.