Choosing the right CRM can be a game-changer for businesses, especially those heavily reliant on Google Workspace.
A CRM is useful for Google Workspace users as it integrates seamlessly with Google applications such as Gmail, Google Calendar, and Google Drive.
This integration enhances productivity by creating a single source of truth for all your customer data, streamlining communication, and improving collaboration.
But with so many options available, finding the perfect CRM to complement your Google Workspace can feel overwhelming.
This post explores the top contenders for the best CRM for Google Workspace, delving into their features, pricing, and customer support.
We’ll analyze their strengths and weaknesses, compare their offerings, and provide insights to help you make an informed decision.
Read also: What is CRM in E-commerce? Do You Really Need It?
Top CRMs for Google Workspace
Here are some of the most popular and highly-rated CRMs that integrate with Google Workspace:
Copper
Known for its native integration with Google Workspace, Copper seamlessly embeds within Gmail and Calendar.
It excels at contact management, email tracking, and deal tracking, making it a favorite among businesses that live in their inbox.
Copper is the only CRM that’s a Recommended for Google Workspace app, a Chrome Enterprise Partner, and a Google-backed company.
Streak
A unique CRM that lives entirely within Gmail, Streak transforms your inbox into a powerful CRM.
It’s ideal for businesses that prefer a streamlined, email-centric approach to managing customer relationships.
Streak is a natural fit if Gmail is your entry point for leads and negotiation.
HubSpot
A popular all-in-one marketing and sales platform, HubSpot offers a free CRM with robust features.
Its tight integration with Google Workspace allows for efficient contact management, lead nurturing, and sales automation.
HubSpot is designed to integrate with Workspace in a way that keeps users in Workspace.
Zoho
A versatile and affordable CRM, Zoho boasts a wide array of features, including sales force automation, marketing automation, and customer support.
Its seamless integration with Google Workspace streamlines various business processes. Zoho is the best for generating leads through Google Sites.
Salesflare
Designed for small and medium-sized businesses, Salesflare focuses on automating data entry and providing a streamlined user experience. Its deep integration with Google Workspace ensures efficient contact management and email tracking. Salesflare is built on Google Cloud’s server infrastructure with Google-led technologies like Angular.
NetHunt
Built inside Gmail, NetHunt CRM transforms your inbox into a full-fledged CRM system.
It offers native integration with all Google Workspace tools, making it a strong contender for businesses seeking an all-in-one solution.
NetHunt CRM is the best CRM for Google Workspace for small and medium-sized businesses.
Insightly
A popular CRM for Google users, Insightly offers a user-friendly interface and robust features for managing contacts, tracking sales, and monitoring projects. Insightly is the best for Google contact record management.
Freshsales
A sales-focused CRM by Freshworks, Freshsales offers seamless Gmail integration, allowing users to manage contacts, track deals, and automate tasks without leaving their inbox.
Agile CRM
Agile CRM provides a comprehensive solution for both sales and marketing teams, with features like contact management, email tracking, and marketing automation. It offers deep integration with Google Workspace, including Drive, Contacts, Calendar, and Gmail.
Nutshell
An all-in-one CRM and email marketing platform, Nutshell offers robust Gmail and Calendar integration, making it easy to manage contacts, track emails, and schedule appointments. Nutshell is the best CRM for small businesses.
Pipedrive
Pipedrive is a sales-focused CRM tool designed to help small businesses manage and track leads, as well as close deals. It allows sales teams to streamline processes and consolidate sales data into one CRM sales tool.
Monday.com
Monday.com is best for teams using CRM and Google Workspace to collaborate. It has a strong email marketing automation process that’s integrated with Workspace.
Read also: #6 Best CRMs for Service-Based Businesses
Key Features to Consider When Choosing a CRM for Google Workspace
When choosing a CRM for Google Workspace, consider these essential features:
Gmail Integration
Seamless integration with Gmail is crucial for efficient email tracking, contact management, and communication. Look for features like two-way email sync, the ability to add contacts from emails, and the option to track email opens and clicks.
Google Calendar Integration
Synchronization with Google Calendar helps manage appointments, schedule meetings, and track events related to customer interactions. This can include features like syncing meetings and calls to your CRM, scheduling appointments from your CRM, and receiving reminders for upcoming events.
Google Drive Integration
Integration with Google Drive allows you to store and share files related to your contacts and deals, such as proposals, contracts, and presentations. This can help keep all your important information in one place and make it easy to access from anywhere.
Contact Management
Robust contact management features are essential for organizing customer data, tracking interactions, and segmenting audiences. This includes features like contact import and export, contact tagging, and the ability to create custom fields.
Sales Automation
Automation features streamline repetitive tasks, such as lead nurturing, follow-up emails, and task management, freeing up time for more strategic activities. This can include features like automated email sequences, task reminders, and lead scoring.
Pipeline Management
Visual pipelines help track deals, monitor progress, and identify bottlenecks in the sales process. This can include features like customizable pipelines, drag-and-drop deal management, and pipeline reporting.
Reporting and Analytics
Comprehensive reporting and analytics provide insights into sales performance, customer behavior, and overall business growth. This can include features like customizable dashboards, sales reports, and campaign tracking.
AI Support
AI support in CRMs can help automate manual tasks, such as data entry and lead scoring, and provide valuable insights into customer behavior. Some CRMs, like Zoho CRM, offer AI-powered sales assistants that can help you prioritize leads, predict deal outcomes, and suggest the best time to contact customers.
Email Marketing
Email marketing features in CRMs can help you create and manage email campaigns, segment audiences, and track email performance. This can include features like email templates, email automation, and email analytics. CRMs like HubSpot and Pipedrive offer robust email marketing features that can help you nurture leads and drive sales.
Ease of Use and Setup
For businesses new to CRM, it’s important to choose a platform that is easy to use and set up. Look for CRMs with intuitive interfaces, clear documentation, and helpful customer support. Copper and Streak are known for their user-friendly interfaces and easy setup processes.
Deep Dive into Top CRMs
Let’s take a closer look at four of the leading CRMs for Google Workspace:
Copper
Copper is a CRM designed specifically for Google Workspace, offering native integration with Gmail, Calendar, and Drive. It’s a popular choice for businesses that rely heavily on Google’s suite of tools.
Pros:
- Seamless Google Workspace Integration: Copper works seamlessly within Gmail and Calendar, allowing users to manage contacts, track emails, and update deals without leaving their inbox. Copper automatically pulls in contact information and email conversations, and layers on productivity tools directly in your inbox and calendar.
- User-Friendly Interface: Copper’s intuitive interface is easy to navigate and requires minimal training, making it a great choice for businesses new to CRM. The user interface uses the same pleasantly simple material design as Google products.
- Robust Features: Copper offers a wide range of features, including contact management, deal tracking, pipeline management, and reporting.
- Strong Customer Support: Copper provides excellent customer support through various channels, including chat, email, and a comprehensive help center.
Cons:
- Limited Customization: Copper’s customization options are not as extensive as some other CRMs.
- Pricing: Copper’s pricing can be a bit higher compared to some competitors, especially for larger teams.
Copper Pricing Tiers
| Tier | Price (per user/month) | Features |
|---|---|---|
| Starter | $9 | 1,000 contact limit, Google Workspace integration, tasks + activity feed, forms, Zapier integration |
| Basic | $23 | 2,500 contact limit, task automation, pipelines, project management, contact enrichment |
| Professional | $59 | 15,000 contact limit, workflow automation, bulk email, reporting, integrations |
| Business | $99 | Unlimited contacts, advanced security, API access, premier support |
Streak
Streak is a unique CRM that lives entirely within Gmail, transforming your inbox into a powerful CRM system.
It’s a great option for businesses that prefer an email-centric approach to managing customer relationships.
Pros:
- Gmail-Centric CRM: Streak operates within Gmail, eliminating the need to switch between different applications.
- Simple and Intuitive: Streak’s interface is clean and easy to use, making it a good choice for businesses new to CRM. Streak looks like a simple spreadsheet, but in fact it is much more.
- Affordable Pricing: Streak offers affordable paid plans for growing businesses.
- Unique Features: Streak offers unique features like mail merge, email tracking, and thread splitting, which enhance email productivity.
Cons:
- Limited Integrations: Streak’s integrations are primarily focused on Google Workspace, with limited support for third-party apps.
- Advanced Features: Streak may lack some of the advanced features found in more comprehensive CRM platforms.
Streak Pricing Tiers
| Tier | Price (per user/month) | Features |
|---|---|---|
| Solo | $15 | Basic CRM, 5,000 boxes, mail merge, link tracking |
| Pro | $49 | Advanced CRM, unlimited boxes, mail merge, shared pipelines |
| Pro+ | $69 | Advanced reports, automations & integrations, archived users, AI Co-Pilot |
| Enterprise | $129 | Custom roles, data validation, priority support |
HubSpot
HubSpot is a popular all-in-one marketing and sales platform that offers a free CRM with a wide range of features. Its tight integration with Google Workspace makes it a strong contender for businesses seeking a comprehensive solution.
Pros:
- Free CRM: HubSpot offers a free CRM with robust features, making it an attractive option for businesses on a budget.
- Comprehensive Features: HubSpot CRM provides a wide array of features, including contact management, lead nurturing, email marketing, and sales automation.
- Excellent Integrations: HubSpot integrates seamlessly with Google Workspace and a vast number of third-party applications.
- Strong Customer Support: HubSpot offers excellent customer support through various channels, including chat, email, and a comprehensive knowledge base.
Cons:
- Pricing: HubSpot’s pricing can be expensive for larger teams or businesses that require advanced features.
- Complexity: HubSpot’s platform can be complex and overwhelming for some users, especially those new to CRM.
HubSpot Pricing Tiers
| Tier | Price (per user/month) | Features |
|---|---|---|
| Free | $0 | Contact management, deal pipeline, email marketing, ad management |
| Starter | $20 | 1,000 marketing contacts, custom properties, reporting dashboards |
| Professional | $100 | 2,000 marketing contacts, sales automation, custom reporting |
| Enterprise | $150 | 10,000 marketing contacts, predictive lead scoring, hierarchical teams |
Pipedrive
Pipedrive is a sales-focused CRM tool designed to help small businesses manage and track leads, as well as close deals. It allows sales teams to streamline processes and consolidate sales data into one CRM sales tool.
Pros:
- Sales-Focused: Pipedrive is specifically designed for sales teams, with features that help manage leads, track deals, and improve sales performance.
- User-Friendly Interface: Pipedrive has a clean and intuitive interface that is easy to navigate and use.
- Customizable Pipelines: Pipedrive allows you to create custom pipelines that match your sales process.
- Affordable Pricing: Pipedrive offers a range of affordable pricing plans to suit different needs and budgets.
Cons:
- Limited Marketing Features: Pipedrive is primarily a sales CRM and lacks some of the marketing automation features found in other platforms.
- No Free Plan: Pipedrive does not offer a free plan, although it does have a 14-day free trial.
Pipedrive Pricing Tiers
| Tier | Price (per user/month) | Features |
|---|---|---|
| Essential | $14 | Lead and deal management, visual pipelines, simple reporting |
| Advanced | $29 | Email sync, templates, tracking, and scheduling, automation builder |
| Professional | $49 | AI sales assistant, contract management, e-signatures, revenue forecasting |
| Power | $64 | Project management, expanded permissions, 24/7 phone support |
| Enterprise | $99 | Unlimited access to all features, enhanced security and customization |
Case Studies and Testimonials
Here are some examples of how businesses have benefited from using these CRMs:
Copper:
- Apptegy, an education technology company, used Copper to manage their sales process and improve customer relationships. They found Copper’s ease of use and Google Workspace integration to be major advantages.
- Polymath, a financial services company, uses Copper to manage their inbound and outbound sales, as well as customer service. They appreciate Copper’s ability to touch all parts of their business.
Streak:
- OneSchema, a data onboarding platform, helped Streak improve their onboarding conversion rate by 50% by streamlining the data importing process.
- Userflow, a user onboarding platform, helped Streak improve their onboarding processes and reduce churn by providing a powerful and user-friendly way to create and manage onboarding flows.
HubSpot:
- Ceros, a content creation platform, used HubSpot to achieve 180% deal generation growth through smarter prospecting and streamlined sales processes.
- Avison Young, a commercial real estate services firm, increased CRM adoption from 23% to 90% with HubSpot, leading to improved team collaboration and revenue forecasting.
Pipedrive:
- Belkins, a B2B lead generation agency, doubled their sales efforts every year with Pipedrive, thanks to its streamlined pipeline management and automation features.
- Ari Motors, an electric vehicle manufacturer, increased sales tenfold with Pipedrive by centralizing customer data and improving sales pipeline management.
CRM Pricing Comparison
| CRM | Free Plan | Starting Price (per user/month) | Gmail Integration | Google Calendar Integration | Sales Automation |
|---|---|---|---|---|---|
| Copper | No | $9 | Two-way sync, add contacts from emails, track email opens and clicks | Sync meetings and calls, schedule appointments, receive reminders | Task automation, workflow automation |
| Streak | No | $15 | Built-in Gmail CRM | Sync with Gmail | Mail merge, email tracking |
| HubSpot | Yes | $20 | Two-way email sync, log emails to contacts, track email opens and clicks | Sync meetings and calls, schedule appointments, receive reminders | Email sequences, task reminders, lead scoring |
| Pipedrive | No | $14 | Email sync, templates, tracking (Advanced plan and higher) | Sync meetings and calls, schedule appointments, receive reminders | Automation builder (Advanced plan and higher) |
| Monday.com | Yes | $12.5 | Integration with Gmail | Sync with Gmail | Email marketing automation |
Note: Prices are based on annual billing and may vary depending on the features and number of users.
Customer Support Comparison
| CRM | Support Channels |
|---|---|
| Copper | Chat, email, help center |
| Streak | Email, chat (limited availability) |
| HubSpot | Chat, email, phone, knowledge base |
| Pipedrive | Email, chatbot, live chat (limited availability), phone support (Power and Enterprise plans) |
| Zoho | Email, phone, chat, social media, forums |
Choosing the Right CRM for Your Business
The best CRM for your business depends on your specific needs and priorities. Consider these factors when making your decision:
- Small Businesses: For small businesses and startups, HubSpot’s free CRM is a great option. It offers a wide range of features and integrates seamlessly with Google Workspace. NetHunt and Streak are also good choices for small businesses that want a simple and affordable CRM.
- Large Enterprises: For larger businesses with more complex needs, Copper or Zoho might be better options. They offer more advanced features and customization options. HubSpot’s Professional and Enterprise plans are also suitable for large businesses, but they come with a higher price tag.
- Sales Teams: Pipedrive is a great choice for sales teams that want a dedicated sales CRM with features like pipeline management, lead tracking, and sales automation.
- Marketing Teams: HubSpot is a good option for marketing teams that want an all-in-one platform with features like email marketing, lead nurturing, and marketing automation. Monday.com is also a good choice for teams that want to collaborate on marketing campaigns.
- Solopreneurs: Streak is a good option for solopreneurs and freelancers who want a simple and affordable CRM that integrates with Gmail. HubSpot’s free CRM is also a good choice for solopreneurs.
Read also: #6 Best CRMs for Service-Based Businesses
Conclusion
Choosing the best CRM for Google Workspace requires careful consideration of your business needs, budget, and priorities.
Copper, Streak, HubSpot, and Pipedrive are all strong contenders, each with its own strengths and weaknesses.
You can find the perfect solution to streamline your workflows, enhance collaboration, and drive business growth by evaluating the features, pricing, and customer support of different CRMs.
For businesses that prioritize deep Google Workspace integration and a user-friendly interface, Copper is a strong contender.
If you prefer an email-centric approach and affordability, Streak might be the best fit.
HubSpot is a good all-around option with a free plan and comprehensive features, while Pipedrive excels as a sales-focused CRM.
Ultimately, the best CRM for you is the one that best meets your specific needs and helps you achieve your business goals.
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