#6 Best Places to Sell Kids Shoes Online (Top Marketplaces + Tips)

Selling Kids shoes on the Internet has presented unique business opportunities to business individuals and companies.

Since the search for affordable trendy shoes for children is high as parents want the best for their kids, the supply and demand for kids shoes has remained steady.

The presence of online stores has made it easier and convenied for parents to search for various options while sitting at home.

This has made it a easy and beneficial to online marketers. But one thing businesses and companies still struggle with is finding the best places to sell these shoes.

Therefore, this article will discuss the best places to sell kids shoes online, including actionable tips to assist in the process.

We will look into traditional marketplaces like eBay or Poshmark and specialized ones like Kidizen, since every site has its audience and tailored advantages.

The article will cover important tactics to efficiently promote your listings online as well as communicate with potential customers.

After reading this article, you will be able to successfully move through the online marketplace for children’s shoes.

Why Selling Kids Shoes Online is Profitable

1. High in Demand and Quick Sales Turnover

One of the primary reasons why selling kids shoes on the Internet is profitable is due to the incredibly high demand and quick sales turnover. Each kid’s growth spurt means purchasing new shoes every couple of months.

This creates constant market demand and a patient seller will always be able to find customers. Recent statistics show that the sneakers kids niche on popular platforms like Poshmark made about $312,000 selling around 13294 pairs of shoes.

These statistics strongly support the fact that there is a market for resellers. Similarly, as long as shoes are sold at an average price of $24, the inventory can be bought from a range of sellers without fear of losing investment.

Apart from that, parents are now relying more on online marketplaces instead of local stores due to convenience and availability of several options.

Being able to check different sellers on these platforms allows one to find many options. This also allows a buyer to see how the company has been reviewed by other buyers hence making purchasing decision much easier.

More and more people are moving into online shopping and analytics show that almost 75% of all money spent on shoes in the Us. This shows how profitable this market is.

Business individuals and companies therefore don’t have to worry about what to sell or whether they will make profits.

2. Low Entry Barriers and High Margins

Selling kids’ shoes on the internet has strong appeal because of the low entry barriers. Traditional retail stores demand enormous starting capital for inventory, rent, and utility bills.

However, online entrepreneurship can be started with a shoe collection from paid closet cleanouts or auctions.

Sellers can also source new or used shoes from wholesale manufacturers and clearance sales.

There is also high-profit potential in the footwear business. Commonly, an online shoe shop can make above $800,000 per year and net profits can exceed $100,000.

Secondly that allows sellers to receive approximately 50% return on investment, which is perfect for new business owners.

Sellers can improve their profit margin by selecting brands with superior demand, fiercer competition among other parents, and many other ways to cater to the budget of sellers.

3. Trends Favoring Online Sales

The current trends that focus on sustainability and eco-friendliness also boost the profitability of children’s shoes e-commerce.

An increasing number of consumers have been attempting to seek out brands or second-hand items that reduce waste and promote ethical consumption.

Sellers who focus on eco-friendly products or major athletic brands can gain access to this segment of the market.

Also, with social media marketing, sellers can reach targeted groups of people for cheaper than ever before because advertising is no longer so expensive.

Sellers can market their products and interact with new customers on Instagram and Facebook, improving sales and visibility of their goods.

How To Select The Best Marketplace

It is important to note that selling kids’ shoes online starts by choosing the right marketplace.

Different marketplaces have different features that serve different target audiences and come with different fees that can change your selling experience radically. We will touch on this later in the article. But before you choose a platform consider the following:

a). The Reach: The platform’s audience size and type will have a say in how fast and easy you manage to sell your items. For example, eBay is not limited to one country, meaning your potential customers are far greater which means you can sell products like kids’ shoes faster than on other platforms.

b). Charges: Every seller has a unique strategy in listing and selling his or her items on various platforms and each method comes with its pros and cons. eBay has a sales charge after every sold item while Mercari works with a flat fee meaning their is no limit to the number of items you can sell. Whatever cost structure you choose, remember to factor it into the device so your shoes can be sold at a demand-driven price and still be profitable.

c). Ease of Use: Poshmark and Mercari are examples of user-friendly marketplaces that let you easily upload photos and descriptions which makes easier the process of selling for users and helps improve their overall experience. A friendly interface helps greatly ease the listing process.

d). Shipping Options: Different platforms have their methods of shipping management. Some sites give you the option to utilize integrated shipping prepaid labels which saves the user a lot of time and energy, so you might want to check whether the marketplaces do.

c). Niche Focus: Ensure the selling platform caters to your selection of kids’ shoes. For example, if you are looking to sell sneakers, GOAT is the perfect platform for you. Similarly, if you are selling children’s designer clothes and accessories, Kidizen is the ideal platform for you.

Understanding these factors will allow you to choose the most suitable platform that will aid in accomplishing your selling strategy and boost your chances of being successful in the online market.

Top Marketplaces to Sell Kids’ Shoes

#1. eBay

Selling children’s shoes is made easy with eBay because of its notoriety as one of the most reputable and established e-commerce platforms.

Apart from having a significant number of active users, sellers can market their products to a wider audience and are guaranteed visibility.

eBay also has the firsthand bidding feature as well as the fixed price method.

Let us assume that you already have an account on eBay. If not, start by creating one. These shoes can be sold using the account by uploading high-quality images along with proper descriptions.

Important details like features, brand, size, condition, and any other details that may be useful to buyers should be noted.

Also, remember that eBay has different charges depending on what the sale price is. As an example, sneakers costing less than $150 will have a non-store subscriber final value fee of 13.25% in addition to eBay’s other charges.

You will notice that the selling protection policies on eBay as regards fraud or any disputes with buyers are very strong.

This is one of the advantages of selling on eBay. However, given the number of listings selling on the platform, competition can be very intense.

I suggest to get a better ranking than other sellers you have to offer lower prices or some other features that enhance your product value.

#2. Poshmark

Another prominent application for selling children’s shoes, especially among parents and fashion lovers, is Poshmark.

The platform utilizes a social media approach that allows sellers to customize their profiles and engage with potential buyers through comments and shares.

To sell on Poshmark effectively, sellers must provide a minimum of three high-quality images. Moreover, descriptions must accurately point out the size, damage, and wear experienced on the merchandise.

Poshmark gives a flat commission fee for sales under $15 at $2.95. For any sales over this amount, the fee becomes 20%.

Among Poshmark’s key characteristics is a broad level of community interactivity that features proactive approaches.

This approaches include allowing sellers to throw “Posh Parties” which are virtual meetups where users showcase specific categories of merch (e.g. children’s shoes).

Such listings are very easy to share to facilitate drama and foster connections among users.

#3. Mercari

Mercari has also created a name for itself in the market due to the high flexibility users are afforded when selling items like children’s shoes.

Since its launch in 2013, the application has had a steady increase in usage thanks to its simple listing uploading process.

Users need to choose a category, set a price, and upload pictures to make their listings public.

A major benefit of Mercari is the low fees. While there are no listing fees, sellers do pay 10 percent in commission along with a $0.50 payment processing fee plus 2.9 percent per sold item.

This fee structure makes it highly desirable for sellers trying to cut expenses.

Mercari users can also manage their shipping. Sellers can select their shipping methods where they will pay for the shippers directly, or they can use the shipping labels paid for by the platform.

This option is convenient for sellers who do not have shipping materials easily accessible.

#4. Kidizen

Kidizen is a niche marketplace for parents who want to buy or sell children’s clothing and accessories including shoes.

The focus on family-friendly products helps foster a community of people that help one another find reasonably priced quality children’s products.

To sell effectively on Kidizen, set up an account and photograph your merchandise from multiple angles.

Use well-lit backgrounds, and provide brand and sizing information in your detailed descriptions.

Kidizen allows free sales of up to $15 but takes a 12% commission on anything over that.

One of the most interesting characteristics of Kidizen is the community feature, where users can follow each other and discuss products or even parenting advice.

This helps build trust for both buyers and sellers and ensures there are repeat customers who benefit from the high level of service.

#5. Facebook Marketplace

With the integration of Facebook, Facebook Marketplace has become one of the easiest platforms to sell locally.

Parents can easily promote their kid’s shoes for sale on Facebook and reach the local community with no listing fees.

When selling via Facebook Marketplace, provide clear images and descriptions like on other mentioned sites.

As with many other social sites, the majority of dealing is done face-to-face instead of shipping items as is done on other sites such as eBay and Poshmark so be sure to coordinate safe places to meet for the final sale.

The best selling point for Facebook Marketplace is that the seller can reach buyers in the immediate area without having to compete nationally like on other sites.

Still, this method, while effective locally, does not provide the same exposure as other global marketplaces like eBay or Poshmark.

#6. Olitt

If you are looking for a very affordable and easy to use platform, then Olitt is the perfect options for you. It is an easy-to-use website builder that allows business individuals to create online stores in just a minute.

Olitt doesn’t require you to have any technical skill. You just need to pick a template from them many options provided, add your products and start selling your shoes.

This platform is fast and perfect for beginners.To get started with Olitt, just Olitt.com and set up your store now.

Guides for Selling Kids’ Footwear Over The Internet

There are several best practices to follow to successfully sell kids’ shoes online.

a). Photographs

Ensure that the images you take capture the details of the shoe from different angles. This include the front and sides, and ensure you use natural light where possible.

Natural light makes it easier for the potential buyers to see the details of the shoe. Although footwear is an essential, it should be given the utmost care when selling it over the internet.

b). Thorough Descriptions

Provide detailed descriptions for information purposes such as:

Brand names (if applicable)
Sizes available (with measurements if possible)
Color options (if there are more than one)
Material types used (leather vs synthetic)
Condition of the item (new vs gently used), and much more.

This enables customers to be sure of exactly what they’re spending their money on.

c). Researching Competitors

Look out for similar listings on different platforms before setting prices. This will provide an adequate range of pricing competitiveness that also enables profit margins.

Final pricing strategies should also take into account retail pricing compared to market demand.

d). Buyer Communication

Always respond to inquiries from interested buyers as soon as possible to demonstrate professionalism and build trust between the seller and buyer.

In addition, providing discounts when multiple are ordered improves sales too.

e). Promoting Your Listings

Promote product listings through available social media platforms along with links back to products.

Doing so improves the chances of increased traffic to the listing rather than solely depending on organic searches through the social media platform.

f). Building a Strong Brand Identity

Kids shoe sellers should focus on creating a solid brand identity for their business. This helps differentiate their business from competitors and builds rapport with potential customers.

Begin with inventing the perfect brand name together with the logo, carefully considering your target audience which consists of parents who seek quality shoes for their children’s feet.

Your brand identity should include your website or any other social media pages. It is best to ensure that your visual elements such as colors, fonts, and imagery speeches match to create a look fit for all platforms.

Such consistency aids in recognition and makes it easier for potential buyers to purchase from your store without apprehension.

Also, try to have a clear brand story that communicates your brand values. For instance, if you profess sustainability by marketing eco-friendly shoes or even second-hand shoes, let it shine through in your marketing.

Such stories can appeal to parents with shared values increasing increase brand loyalty.

g). Using Social Media to Market Your Brand

Social Media Marketing is a strong tool that can help you market your kids’ shoe business.

You can get to hundreds of millions on Instagram, Facebook, and Pinterest and hardly spend any money to promote the business.

Develop compelling visual content that displays the actual use of your products—you know how parents are eager to see the perspective of how the shoes would look on their children!

Employ Instagram stories or Facebook Live to conduct virtual try-ons or display new arrivals.

Interactions with followers through comments and direct messages can also cultivate a community and establish rapport with potential purchasers.

For instance, paid advertisements on social media can help you reach specific demographics by targeting interests, geography, and behavioral patterns.

The precision targeting available in social media advertising ensures that your advertisements reach parents who are searching for children’s shoes.

h). Delivering Top-Notch Customer Service

Effective customer service can give you an edge over your competition in the digital world.

Always be prompt to respond to queries, provide extensive product information, and have easy return processes to build trust with buyers.

You might also enable live chat on your website or use social media to communicate with customers easily.

Personalization such as using their name or asking for feedback or purchases tends to enhance the shopping experience and promote recurring purchases.

Furthermore, surveys or reviews can help you collect relevant feedback to know what else can be done.

Positive testimonials can be featured on your website or social media to enhance the business’s credibility with potential customers.

i). Exploiting SEO Techniques

SEO is essential for enhancing the reach of your online store. Using appropriate keywords while creating product listings such as kids shoes can improve the chances of appearing on search results.

Look for words that most potential customers would search for such as “best kids sneakers”, “affordable children’s shoes”, or eco-friendly kids footwear”.

These words or phrases should be used in the titles for the items, descriptions, or blog entries on your site to promote organic traffic.

You should also think about crafting guides, tips, or other pertinent resources regarding children’s shoes to help build your expertise in this niche and drive more traffic to your site.

Conclusion

Selling children’s shoes online is a fantastic opportunity for people who want to enter a profitable market whilst selling products that parents need daily. By learning where to sell based on the unique characteristics of the platforms, along with the key advice provided in this article, sellers will be prepared to face this competitive world. There is no shortage of options for everyone when selling to larger audiences on eBay, Poshmark, Mercari, Kidizen, Oliit, or Facebook Marketplace.