Looking for an author website builder with social media integration? You have come to the right place!
Having a robust online presence with a website as an author is going to help you a lot since almost every author requires a website that is social media integrated.
Understanding that marketing nowadays has engulfed the whole world, authors have to think beyond the lines to formulate techniques which will reach out to readers of their work on various mediums.
Using such builders, authors can create stunning websites that compliment their style and reach out to a larger audience.
This is because they come with ready made templates, social media widgets and SEO features.
With that in mind, let’s amplify your readers reach by utilizing an author website builder with social media integration.
Overview Of A Website And Why Social Media Is So Important
Every author needs a website for several compelling reasons that significantly enhance their professional presence and marketing efforts.
Significance of Personal Branding for Authors
Personal branding for authors is significant in the sense that it helps them outstand themselves in an oversaturated market.
It is evident that there are a lot of authors active in the industry, and many are competing with each other.
However, an author website can make you standout.
This also helps them to relate with the audience who will turn into a community around their authored books.
Every author has their own narrative and brand.
Whenever they decide to share their books, that narrative and brand always sets them apart from their competitors.
The Importance of a Website for Promoting books, Events, and Blog Articles
An author website is essential in marketing books, future events and blog posts plus articles.
It serves as a digital portfolio whereby authors can showcase and elaborate their published works.
This is such as books and they can as well easily update the fans on any activities like book signings or reading.
This not only keeps the fans updated but will also help in the wait for the next book.
Also by using features like email newsletters, authors will not only share the information, but will also talk.
How Websites Establish Their Credibility and Trust with Their Readers
An author’s website helps in building the trust of the reader and the professional bodies within the industry.
This sends a message that the writer puts effort into enhancing their career and is devoted to the task at hand.
It also functions as a source of testimonials, reviews, and media coverage in which they can even have more authority.
Moreover, through contact forms and social media links, authors are able to engage directly with their audience which reinforces trust in them.
The Power of Social Media Integration
To increase engagement, authors could incorporate social media features such as sharing buttons, post embeds, and live social media feeds to their websites.
For example, adding the author’s social media accounts as a real-time feed would enable users to have a more real-time and interactive experience.
Adding buttons for sharing makes it easy for readers to share content in their circles, which increases awareness and directs traffic back to the author’s website.
In addition, content can be further enhanced by embedding Instagram or Twitter posts which can display interactions created by users.
That isn’t all about social media integration.
Readers are made more aware of an author’s account since content posted via social media can possibly get shared among people who were not aware of the author before.
Even more interaction is achieved through features that make it easy for visitors to post comments, share the archive, and join discussions, hence forming a society around the author’s work.
Generally, the integration of social media in an author’s website increases the involvement of readers and generally improves the effectiveness of their marketing strategies.
Key Features to Look for in an Author Website Builder with Social Media Integration
To help authors in building their websites there are a number of features that should be included in the selected author website builder.
Ease of Use
A website that is easy to navigate around is very essential especially to those who are not savvy in technology.
Therefore, it is always advisable to look for builders that include a drag and drop feature or come with templates premade for authors.
Such features reduce the level of complexity and allow authors to concentrate on the content rather than the look of the website.
Customizability
Having the ability to customize the website is important as it complements the author’s brand.
An author should pick a builder that enables them to change templates, colors, fonts and layout which would allow them to create a website that is in line with how they want to be presented to the world.
SEO Capabilities
SEO is quite important in ensuring that an author’s content appears on the top of search results and that is why it is important to have SEO capabilities integrated on the website.
Custom meta tags, adding alt text to images and linking with analytics are some key tools that can greatly increase visibility and obtain new readers.
Social Media Integration
Apart from having a website, modern authors can also use social media to reach more people or advertise themselves, so it is important to implement social media within the website.
Thus, it is advisable to look for builders with live feeds, auto-posting and cross-analytics features to help in marketing activities and increase engagement as readers will be able to share with ease.
E-commerce Options
No book or merchandise will be sold, should an author consider going a book route solely on their own website, then obviously e-commerce features are indispensable.
This allows the reader to directly purchase the works online without any interference from the middlemen and adds to the convenience of the transactions.
Responsive Design
Adequate security measures and protecting sensitive content doesn’t come easy.
And, with so many users relying on mobile devices to visit the many available websites, the implémentation of the mobile version becomes necessary.
The best author website builders will have this feature of the website mobile version which automatically arranges the view as per the computer screen or a mobile phone.
How to Get Started with an Author Website Builder
Step 1: Choose Your Website Builder
To do that, pick a website builder, which serves authors well, consider all the requirements that you have.
Some of the well-known ones are Wix, Squarespace, WordPress, Olitt and Truehost.
They have a variety of templates for authors.
The best part about these websites is they are easy to use and do not require any technical expertise, so you can build a professional-looking site quickly.
Step 2: Choose a Domain Name
Choosing a domain name is a good practice to represent yourself on the Internet.
Therefore, it is recommended to use your name or pen name as a domain name.
This is ideal to avoid future complications from book titles.
Once you’ve picked one, use a domain provider.
Step 3: Get Your Hosting
First of all, once your domain name is registered, it is time to get a hosting service.
There are website builders such as Olitt that have hosting services within them, and thus, you do not have to deal with the wastage of time and energy.
Step 4: Build the Website
Pick a template that corresponds to your personal brand and the type of books you write.
Also, adjust the template as per your needs, adding pages such as Home, Books, About, Events, Contact, etc.
Along with these, add header images or videos and provide efficient navigation to the visitors of the site.
Step 5: Add Content
The next step is to fill your site with content.
The first page that is usually visited is an ‘About Me’ page and thus, it should grab attention while explaining your writing aspirations.
Support your publications or books with a full description, a few reviews, and publication links.
Finally, it might be interesting to add a blog with posts on the writing process or writing trends.
Step 6: Incorporate Social Media
To increase visibility, combine your social media channels in a functional way.
Add buttons for social sharing on your posts and pages, include live feeds from Instagram or Twitter, and try out automatic posting so that you are less repetitive across different platforms.
Step 7: Optimize for SEO
To increase the chances of being discovered on the web, put into practice the tried and true SEO strategies.
The Site Manager’s Panel incorporates built-in SEO tools that help with optimizing meta tags, alt text for images, and content hierarchy.
Ensure that you know the basic principles of SEO so that the audience may easily reach you on the Internet.
Step 8: Launching Your Website
Pre-emptive Testing, as the name suggests, assesses what is likely to happen in a real world setting.
Which means that before going live, check whether the links are working and the website is mobile-friendly.
Generate excitement before the launch by promoting it on social platforms and informing contacts through emails.
After launching, check whether the site works properly and collect suggestions from visitors and modify things as needed.
Conclusion
Authors aiming to enhance their online visibility, and successfully reach out to their target requires an author website builder that has social media integration.
A perfect website provides a one-stop location for an author’s books, feeds, and fans interaction.
at the same time, it links to social media increase coverage and provide the needed interaction.
Using appropriate methods and tools will help authors increase their visibility, establish authority, and enhance loyalty.
Take action now!
Check out the suggested author’s site builders that have social media links.
Then, without further ado start molding a site that promotes your principles and makes you stand out.
Do not hesitate in starting your website today and greatly expand your influence!