Finding the right shoe size through an online store can be challenging. That is why it is important for you as an online seller to learn how to add a shoe size guide to your online store.
Online buyers tend to buy their shoes from particular sites due to the same reasons. Websites with shoe site guides tend to be more helpful to customers since buyers can be sure of the right shoe size before making a purchase.
Managing an online store is far more chaotic than one might imagine. One of the most challenging aspects for shoe retailers is dealing with customer returns that stem from size-related issues.
Problems arise when a customer can’t physically try on the shoes before purchasing them. They, too will have to have to make an assumption, which brings us to shoe size guides.
Shoe size guides help customers choose the correct fit and significantly reduce the hassle of returns.
Now, imagine adding a size guide to your store: as a result, your customers are more satisfied, happy, and even confident.
It’s not just avoiding returns that matters; it’s how the store and its employees show that they care about their customers, which is very refreshing.
From sneakers to boots and even to lavish heels, a size guide stands to benefit all retailers with satisfied customers and amplified profits.
So what are you waiting for? Allow us to show you all how you can create an online store that works wonders for your customers.
1. Why Does Your Online Store Need A Shoe Size Guide?
What is the fuss about a shoe size guide? Let’s say you are shopping for stylish shoes online, and you do not have any means of trying them on.
Sounds challenging, right? This is why a size guide is fundamental for any online shoe business.
Without it, your clients have no information to base their decisions on and that results in many unnecessary returns.
Returns are more than just detrimental to your profits; they may sour the experience for your shoppers and tarnish your reputation.
But as I have said, a solid size guide can turn that frown upside down.
Everything we have discussed until now is perfect until your customers know they’re grabbing the right size; they’re way more likely to hit that “add to cart” button, and that guarantees sales.
It further sets you apart from the crowd. imagine brand specific tips targeted to different regions across the globe. It’s essentially saying, “Hey, we have got you covered.”
Trust builders like these are the recipe for keeping people coming back and makes shopping with you feel personal. Who would not want that for their stores? That sort boost is a dream for every store.
2. What Makes a Shoe Size Guide Really Work?
Have you ever pondered what turns a basic size chart into something your clients cannot live without?
If not, it is time you do so as simply slapping some numbers on a sheet is not enough.
A top-drawer shoe size chart needs to be visually appealing, detailed and easy to access for customers scanning the store.
Begin with the basics: brand-based sizing. You know how a size 9 in one brand might feel like an 8.5 in another?
Post that so there is no ambiguity – gratitude from your shoppers is guaranteed.
Expand your idea even further by incorporating regions like the US, UK, and EU so that everyone can shop comfortably.
Include instructions on how to measure their feet – length, width, and even the height of the arches – and perhaps make it interesting using a diagram or a video.
Oh, and do not forget to include separate tables for men and women because their sizes are not the same all the time.
Want to take it up to another level? Sprinkle in some customer fit feedback for credible bonus points.
To wrap it all up, it wouldn’t just be accurate, it would be a revolution in the entire shopping experience.
3. What Tools Can You Use To Build A Shoe Size Guide?
Alright, now, let’s find out how you are supposed to create a shoe size guide in the easiest way possible.
The good thing is no matter what platform your store is on, there are many simple tools available out there.
For WooCommerce enthusiasts, check out CommerceKit. Simply add the plugin, create your guide, and associate it with your shoe categories. In seconds, it will be on the product page, ready to be used.
Using Shopify? You need to check out CommerceGurus Size Guides. They are stylish, responsive, and fully customizable with features such as personalized diagrams along with a bold “Size Guide” button.
Do you own an Ecwid or Magento? Check their app store for similar applications. If you’re felling adventurous, you can build your own.
Despite Olitt not having a built-in shoe size guide, you can still add it on yourself. How? You can either dedicate a page to all the sizes or incorporate some trusty brand size charts directly onto your website.
The big question is—how does Olitt enable you to accomplish this? You can instantly create a custom page and fill it with sizing information that is overly simplistic or grab size charts from footwear companies or retail stores like Sierra and insert them.
Irrespective of what you choose, ensure that it complements the aesthetic of your store. This is how you help your consumers navigate through your store seamlessly.
4. What are the most effective techniques for creating an eye-catching shoe size guide?
The key is to design a size guide that not only serves its purpose but is also entertaining. You may begin with an appealing layout – tables and charts with bold titles are much easier to navigate.
Include a short “How to Measure” section that features a simple procedure accompanied by an image or video. Believe me, these things have an impact.
Let us now touch on Interactive toggles for switching measurement units (inches and centimeters).
Or even more astonishing – virtual try-ons through augmented reality! You could throw in some pictures of models wearing the shoes and the sizes they are wearing, so shoppers can visualize the fit better.
Or here’s something entertaining: let customers submit their own fit photos for others to vote on.
You help create a social network right inside your store. If you execute these ideas well, your guide becomes outstanding instead of just useful.
5. How To Ensure Your Size Guide is Seen?
Has anyone ever overlooked something you created? That shouldn’t happen to your size guide- placement is crucial.
Place a huge, bright button that says “Size Guide” next to the size selection dropdown menu on your product pages.
This way, it’s right there when customers are looking for it, and they do not have to search for it. You want your customers to see it and say, “This is simple.”
Also, do not forget about mobile devices. There are a lot of people who shop from their phones these days.
Ensure that your guide works beautifully and displays well on smaller screens.
You could use a modal or pop-up so customers don’t lose their spot, or you could just embed it directly on the page so customers can quickly look at it.
Either way, it should stay easily accessible, and that is how customers looking for guides will help you increase sales—there’s no downside to it, right?
6. How To Ensure Your Size Guide is Accurate?
Once your size guide is live, what happens next? Do not forget set it and forget it, now you need to actively tinker with its features to ensure it keeps functioning the way it is meant to.
Begin with some honest insights—what is working well and where are the customers stuck?
Perhaps engage in some “customer observing” as well and see how they navigate through it, that way, you’ll know if it’s in the right direction. That’s how you know it’s hitting the mark.
Dive into your stats especially the returns frequency. Are ‘size too big’ and ‘size too small’ checks dropping or are there some shoes that are on the return treadmill?
If so, beef up those sections with tips. And here’s a pro move: try A/B testing – swapping out the different layouts or features for others to find out which one has a greater impact.
Maybe a pop-up beats an embed, and maybe trust reviews help. Tweak it a bit, and you’ll end up with a scaling-up size guide system that makes everyone’s life easier.
7. Who’s Nailing Shoe Size Guides Already?
Like to gain some motivation to finish off your size guide? Let’s look at the big players: brands such as Nike and Abercrombie & Fitch are on top of it.
Nike appears to have everything ready: regional sizes, brand-fit details, and How to Measure images for idiots and dummies. It’s like they handhold you through everything.
Abercrombie & Fitch goes above and beyond when it comes to customer fitting feedback.
They showcase videos and pictures detailing the shoes from “real people,” not just models. It seems incredibly straightforward yet extremely personal.
What type of localized charts, fit tips, or even animations do you think they would want? Modify it for your shoe store, and you won’t just have a good guide but a total winner of a guide.
Conclusion
Including a shoe size guide in your online store is a significant improvement for both you and your customers. When customers shop for shoes online, finding the right shoe size can be difficult.
Providing this size guide gives your customers a sense of satisfaction by decreasing the returns and increasing the satisfaction rates.
This type of strategically designed shoe size guide can inspire trust, encourage purchases, and be a point of differentiation from your competitors.
Having the right tools, along with effective creative strategies, can give you the ability to enhance the customer’s shopping experience. At the end of the day, it is an effective way to increase customer loyalty and profits.
So, take a leap and change your online store for the better by adding a shoe size guide.