There are so many places to sell shoes online, but for you to make real cash, you need only the best of those.
Honestly, the very first thing that comes into your mind at the mention of an ecommerce platform is probably the buying and selling marketplace.
The ecommerce evolution provided businesses the chance to reach out to a larger audience which directly increases their chances of selling products.
Selling shoes is not different from selling other products.
The only thing distinguishing the selling process is the availability of something as precious as a vintage shoe or the contemporary masterpiece from a famous designer to that avid shoe lover buyer.
Getting the math on how much money you could save when selling shoes online is one thing most people oil their wheels for.
However, it’s a whole different ball game because the internet actually has them captured in web funnels.
There are plenty of online platforms available for you, but each has their own audience so it is crucial to choose the right one.
Join us as we compare distinct online platforms specialized in shoe selling for 2025.
Let’s help you find worthwhile places to sell your shoes online and make the most out of it.
1. eBay
For those dealing with vintage and collectible shoes, eBay is an essential platform.
Additionally, as with classic auction websites, users on eBay can set unique bids that can increase the price for sought after items.
This strategy allows sellers to target a larger audience.
Speaking from the vantage point of the seller, eBay is a relatively cheap shifter with a high visibility, as one has to pay only 13.25 percent in fees alongside 40 cents for orders above 10 dollars, on top of 250 free listings.
Make note, eBay targets both sides of the market, however, the lower end sellers may not find the site ideal to sell brand new shoes. Sellers should shift their focus on how unique and rare their shoes are to be able to sell on eBay effectively.
Both new and experienced sellers can easily navigate the platform due to its user friendly interface and positive reputation.
Sellers also have the advantage of being able to set reserve prices and assign ‘Buy It Now’ options, enhancing flexibility when conducting sales.
eBay also allows sellers to sell internationally, which broadens the amount of customers they can reach.
Still, sellers need to be careful of how they manage their listings alongside the level of customer service that is provided in order to keep a good reputation and their disputes minimal.
In combination with eBay’s strict guidelines on selling, eBay’s buyer protection policies also ensures that sellers will practice fair transactions.
2. Poshmark
Poshmark is an external platform that allows users to buy and sell fashion pieces such as shoes, with the option of going for expensive or lightly used ones.
The platform stands out because of how it combines social media with business, allowing sellers to actively promote their products within a community.
The mobile application is user-friendly which enables users to take pictures of the shoes they want to sell and upload them to the application.
Despite the novelty that Poshmark brings to the fashion industry, many still criticize the platform for charging a 20% commission fee as it diminishes sellers profits, especially those selling lower priced items.
While Poshmark is costly, its huge and engaged demographic makes it a good point of contact for people looking to buy fashion items.
The social sharing functions and “Posh Parties” are efficient in increasing listing views and traffic.
These features may be useful tools for sellers to grab attention and engage with potential buyers.
The social focus helps sellers engage with buyers and enhance the chances of customer retention.
On the other hand, sellers should be aware that achieving great results on Poshmark depends on staying active in the community and being approachable to the clients.
3. Amazon
With over 300 million users, Amazon is unrivaled when it comes to reach. Because of this, all types of footwear can be sold on the platform, from casual shoes to designer pieces.
Sellers can choose between two payment structures: a per-sale fee of $0.99 or a flat $39.99 monthly fee in addition to common referral fees of $0.15 on average.
These options give sellers more control over their expenses.
Amazon, however, is one of the more challenging platforms to use when it comes to setting up shop.
Sellers have to follow strict and disciplined listing policies along with keeping up with their stock levels to prevent penalties.
With regards to the FBA market, Amazon has developed an extensive fulfillment network, which allows sellers to conveniently manage shipping and customer services.
FBA frees sellers from the burdens of order fulfillment, enabling them to focus on expanding their businesses.
On the other hand, sellers also have to pay for the additional services offered, thus affecting how they price their products.
In addition, sellers have to optimize their listings on the platform as the competition is fierce, meaning that sellers must use competitive pricing to make sure their listings are seen.
Lastly, Amazon deals directly with customers and as a result, the seller has to ensure that they provide great customer services that solve problems quickly, so that their rating is maintained.
4. StockX
StockX is a leading online marketplace for streetwear and branded sneakers.
The trust that StockX has generated with customers has made it a popular platform for reselling high demand shoes.
As with other products, selling on StockX is very easy as sellers only need to search for their item in the already set listings and price it themselves.
However, the platform has issues with counterfeit items, risking customer trust.
Also, stockX has been known to charge a 3% payment fee and up to 9% in transaction fees.
This fee system allows sellers to estimate their profits, and while it is straightforward, it is not without criticism.
The platform ensures buyers what they are receiving is legitimate, which is very key in retaining the sellers on the platform. This boosts trust and brings in reputable sellers.
Powering StockX’s business model is its analytics lens whereby it provides sellers with market data and trends to aid in pricing.
Still, the platform’s concentration on popular sneakers is a drawback for those selling other categories of shoes. Sellers also need to be cautious of the fluctuation in market prices, which could reduce profit margins.
5. GOAT
GOAT captures the attention of sneaker lovers since they can find a range of both new and used shoes, increasing their customer base.
This assortment aids in bringing consistent consumers which increases the chances of business growth.
The platform’s listing process is also easy and available on mobile, allowing sellers to keep track of their inventory.
It is worth noting, however, that GOAT charges high fees, including a commission fee for 25 percent, which along with a seller fee can really affect profit margins of underpriced goods.
GOAT’s verification procedures along with their commitment to quality assurance helps earn the trust of buyers who expect to receive authentic products.
With sellers being able to sell their products to users globally, it increases their market reach and potential customers.
At the same time, GOAT sellers need to keep in mind that the platform has very stringent rules, such as account suspension for inactivity.
They also need to be proactive about their listings and pricing in order to stay competitive as the platform possesses a complex structure.
6. Flight Club
Sneakers are the sole focus of Flight Club.
Flight Club takes a smarter approach by teaming up with GOAT and using a shared platform that links both marketplaces.
This way, they skip the complexities of building a standalone marketplace, while still giving sellers access to GOAT’s massive audience and Flight Club’s premium reputation.
They gain massive exposure which allows them to target buyers willing to pay a premium, a tactic that is bound to increase returns.
Flight Club has an established reputation and garners clients willing to pay top dollar for shoes.
That said, Flight Club’s more established model comes at a cost for the sellers as well – they charge a 9.5% commission on each sale, coupled with many guidelines that sellers need to abide by.
These guidelines come with relative demands about the condition of the shoes, their authenticity, and several others that many sellers may find difficult to meet.
The proof of success from this feature, comes with visibility to a good proportion of the sneaker audience.
Established Flight Club’s sellers provide their users and buyers with authenticity, while enhancing the user’s trust in the product.
There are though some disadvantages, the sellers have to stand by all the regulations and maintain clean pages of their listings.
Sellers also need to understand the marketplace will dictate how often they pay the commission fee, and this can result in more decline in the profit margin.
Sellers falling in lower selling brackets will practically bear all the brunt.
Reputable sellers and users are already aware that up-and -down pricing will dictate the margins they make.
7. Stadium Goods
Stadium Goods deal with shoes, especially new ones, which means that any pre-owned items may not be accepted.
This site has built its clientele and makes good money off of people who buy limited-edition sneakers.
Although the prices are high, they have reasonable customer service.
When sellers consign shoes with this store, Stadium Goods manages the listings and sets the selling prices. Therefore, sellers sit back and relax while shoes get sold.
This can be beneficial to sellers that do not wish to manage their shoes, but the 20% seller commission is very high compared to other accounts.
Major focus on high quality sneakers creates a market of serious collectors and buyers willing to spend excessively.
As a result of Stadium Goods’ established reputation and helpful authentication process, buyers are assured that they receive real products which fosters trust and confidence.
Yet, the restriction of setting their own prices poses a serious deterrent for many sellers.
Compared to other online platforms, sellers have to be careful of requirements regarding shoes’ conditions and authenticity as well.
8. Mercari
Anyone can use Mercari, whether they’re selling fashion items, pets, or anything in between!
Selling shoes is free, however, there is a $2 charge if you want a direct transfer to your bank and $3 for instant payments.
This usually makes it more favorable for people trying to sell items without incurring too high of a cost.
However, since Mercari is less known than other marketplaces, many users may not see their items selling fast, if at all.
While everyone is able to manage their inventory with ease, as the app is straightforward, managing visibility and sales may not be as easy.
Also, while the flexible shipping and low transaction fees will aid casual sellers, they may harm more active sellers.
Additionally, Mercari has less traffic, thus restricting visibility to potential customers.
Since payment is done after customer service is rendered, sellers must aim to provide exceptional service or else they can risk their chances of getting paid.
9. Facebook Marketplace
Facebook Marketplace helps sell shoes on the web in a simple and fast manner. All the seller has to do is capture images of their sneakers and post them to the system.
The absence of listing fees and the 5% commission on sales means it is cheaper than alternatives.
Facebook Marketplace is best suited for people who prefer cash sales because one can get the money instantly through “near me” sales.
On the other hand, expensive shoes worth more than $2,000 must be sold elsewhere, as Meta does not provide seller protection for these items.
Given the integration of social media networks, the site is able to attract a large number of users that sellers can easily reach.
Users are also able to take advantage of the “near me” option for fast and convenient cash sales, but the absence of protection for sellers of expensive items is a significant con.
Sellers are more vulnerable to scams and fraudulent transactions and have to take extra steps to insulate themselves.
10. Etsy
Etsy will especially come in handy for beginners in shoe designing since it is one of the best platforms to sell handmade products.
You can even create your own storefront to further engage with your customers and sell your products.
Etsy has a listing fee of $0.20 and takes a cut from every sale. The platform is known to have a niche audience which can be limiting for specific products.
Niche sellers are highly selective and this is one of the drawbacks of the platform as sellers dealing with unique and out of the box footwear designs can suffer.
The potential for sales is limited due to the niche buyers. However, sellers who are competing in the mainstream market for shoes will find this an advantage.
In looking for a unique product in the seller’s niche, they have to be convinced of a distinct branding for the shoe, leaving no room for mass marketing.
Sellers must also consider that there is already an established market for the product and will have to find a way to differentiate and appeal to potential customers.
11. ThredUp
Headquartered in the United States, it has a particular focus on reselling women’s shoes and completely ignores men’s shoes.
Additionally, this site is not great for unused shoes because it only caters to used shoes. The platform’s approach is to offer a number of used items, and sellers are only paid a commission.
There is also a processing fee that can be extremely exorbitant, sitting at 14.99 dollars.
This site does well with targeting buyers who are looking for affordable and environment friendly options.
Additionally, some sellers who want to list items but don’t have the time to go through with it themselves, send them to ThredUp.
Still, it can be detrimental to only have passed along the responsibility of pricing and control.
Users face added risk as the items can get rejected and are also subject to high quality standards set by the platform.
12. Shopify
In the case of shoe merchants, Shopify is a good alternative as they can create and administer their own websites.
It has a basic store cost of $32/month with an additional 2% fee for third-party transactions.
Business owners are able to develop their brands on the platform and offer a truly distinct shopping experience.
Serious sellers are attracted to the option of setting custom policies and efficiently controlling their stock.
Still, a Shopify store requires serious time, upfront commitment, and money for personalized themes and templates.
Independently selling shoes branded on Shopify also means sellers are responsible for all marketing and customer service functions.
13. Instagram
Instagram offers one of the best platforms for selling and marketing shoes. The best part is that listings do not incur any charges.
Therefore, you can easily redirect buyers to your website or marketplace store and eliminate the 2.9% fee levied on direct purchases.
Moreover, since Instagram is linked to Facebook, dual listing is possible on both platforms. The challenge is to keep the audience engaged which is a lot more difficult without spending money on ads.
This platform successfully blends the elements of social media and e-commerce.
Its visual nature and wide audience base makes it perfect for selling shoes. Focusing on niche markets without incurring transaction fees is a great advantage.
However, the large number of sellers makes user engagement a difficult task.
It goes without saying that sellers should be willing to put time and effort into developing content and marketing materials.
Conclusion
In summary, different places have different dynamics and different approaches that encompass how to sell shoes and sneakers.
These various online marketplaces serve as a great opportunity to thrive for any seller.
Each seller, whether a casual or trained veteran, must always analyze the platform they wish to use for selling, as the right decision can influence their success tremendously.
Understanding the type of customers, shoes being sold, and the overall purpose of the business helps in targeting the audience.
The online marketplace is constantly changing, therefore keeping up to date with the changes is necessary to stay competitive.