Fashion Nova is one of the most creative and leading fashion brands.
It has huge admiration due to its fashionable and cheap clothes that are widely accepted among shoppers.
If you are a fashion entrepreneur or a Fashion retailer, selling on Fashion Nova provides an amazing chance to reach an active and engaged customer base.
Whether you are a designer, drop shipper, or boutique owner, we have carefully crafted steps on how to sell on Fashion Nova.
Is Selling on Fashion Nova Marketplace Right for You?
Selling on Fashion Nova’s marketplace can be greatly beneficial to businesses. However, it depends on your brand, product type, and overall business objectives.
Here are some factors to help you figure out if it suits you best.
1. Your Potential Customers
Fashion Nova focuses on selling to a trendy audience, especially young ladies who wish to purchase cheap yet stylish and fit-friendly clothes.
If your brand matches this category, then Fashion Nova will suit your brand well.
2. Brand Alignment
If your brand has the same fashion aesthetic as Fashion Nova like youthful and daring and has an edgy cut, then selling there can help you jumpstart your brand.
However, if your brand is more of a niche or high-end luxury category then Fashion Nova may not suit your business ideals.
3. Competition
There are thousands of sellers on Fashion Nova which makes it tough to sell on the platform.
If your product is unique, it will likely succeed, but common items will not perform well.
4. Costs & Fees
Make sure to understand the fees that apply to the marketplace in question so that you are not surprised by the net profit.
On Fashion Nova, expenses such as commission, shipping, and others might apply. Each of these factors needs to be considered before you set your prices.
5. Logistics and Fulfillment
It is usually very convenient for most sellers if Fashion Nova takes care of the logistics and shipping.
It is up to you to ensure that you can either meet the demand or maintain the quality that you’ve set.
6. Marketing & Exposure
Using Fashion Nova as your primary selling platform allows you to reach more clients. However, this comes at a price: you do not have freedom in how you market the product.
This is the opposite when you use your website, Etsy, or Amazon.
How To Start Selling on Fashion Nova
1. Understand How Fashion Nova Operates
First things first, it is important to understand how Fashion Nova runs before you start selling on it.
Fashion Nova has been famous for its creative clothing primarily for women.
However, it is now expanding towards men’s clothing as well.
To note, Fashion Nova does not have a marketplace where every person can sell their stuff in fact, they work directly with suppliers, designers, and wholesalers.
For a brand to sell on Fashion Nova, it typically has partnerships with suppliers and manufacturers who sell low and medium-tier products.
Once again, to sell on Fashion Nova, you have to be a designer, wholesale supplier, collaborator, or work as a subcontracting manufacturer.
2. Supplier or Manufacturer
To increase its inventory, Fashion Nova works normally with suppliers and manufacturers.
Below are the steps to follow to start selling on Fashion Nova as a supplier.
▪️Create Portfolio:
Fashion Nova Works with suppliers who can provide trendy products at a lower cost.
For that reason, start by supplying them with effective portfolios containing pictures of products, fabric quality, and also manufacturing capacity.
▪️Meet the requirements of Fashion Nova:
All vendors must abide by the requirements of Fashion Nova to be able to work with them.
This is specifically in terms of the product’s quality, price, and how fast customers’ orders can be completed.
Be ready to show your ability to meet the criteria set for them to consider partnering with you.
▪️Reach Out to Fashion Nova:
Get in touch with Fashion Nova’s purchasing or sourcing team.
They tend to have a wholesale section on their web pages or an email claim for capable suppliers to contact concerning partnerships.
Ensure that your pitch is convincing and explain in detail why you think your products would do well with Fashion Nova.
▪️Negotiate the Terms:
After you introduce your products to Fashion Nova and they have shown interest, that will be the time for negotiations.
Some of the subjects to tackle will be prices, quantities of orders, arrangements of shipment, and terms of payment.
3. Working Together as a Designer
Fashion Nova often works with designers, influencers, and other celebrities and launches special collections with them.
If as a designer you are keen on selling on Fashion Nova, you can do one of these two options:
✔Pitch Your Designs to Fashion Nova:
Create an entire collection that works well with Fashion Nova in terms of its style and everything else.
Get in touch with the fashion institute and explain why your ideas would be appealing to the customers of Fashion Nova.
✔Use Your Brand:
Influencers have partnered with Fashion Nova with great success.
If you already have a social media following and can show off your designs, this may help you get the brand’s attention.
Cardi B and Amber Rose have collaborated with Fashion Nova, which shows how open the platform is to such collaborations.
4. Dropshipping with Fashion Nova
Selling has never been easier with dropshipping and selling similar items to Fashion Nova’s collection.
Although you cannot sell Fashion Nova products through dropshipping, you can select fashion items that appeal to the same audience and sell them on your website on Shopify, WooCommerce, or Etsy.
Here’s how to go about it:
▫️Find a Reliable Supplier:
Dropshipping sites like Oberlo, AliExpress, or Modalyst allow you to find clothing suppliers that appeal to the same audience as Fashion Nova’s catalog.
▫️Set Up an Online Store:
Start an online fashion store using an e-commerce website builder.
Ensure your online store is easy to use, looks good on mobile devices, and pre-sells the items effectively.
Targeting users of Fashion Nova can be done through social media, influencer partnerships, or even paid ads.
Make sure to strengthen your marketing by selling posts with these trends.
5. Use Social Media and Influencer Marketing
To market and sell Products, Social Media advertisement alone would not be enough.
It needs a strategic approach to reach the targeted audience. So let’s talk about influencer marketing.
Fashion Nova collaborates with Instagram influencers and YouTubers to widen their social reach, which stands at 20 million followers on Instagram.
If you want to build a brand through social media marketing like Fashion Nova, here is how you can do that:
▫️Collaborate With Influencers:
Reach out to influencers on social media platforms who could advertise your products.
▫️Promote Brand Loyalty:
Build a connection with your followers by sharing styling tips, testimonials, and images of your merchandise.
Fashion fans who follow accounts similar to Fashion Nova will be able to find your account, which is another huge bonus.
▫️Attract New Customers:
Use social media to advertise your products and provide discounts or special offers to get people’s attention.
6. Stay Trendy and Adaptable
Fashion Nova owes its success to the ability to keep ahead of the fashion trends.
It is known that winning in the fashion business means keeping up with current trends and consumer movements. This implies:
▪Monitoring Fashion Trends:
Read fashion blogs, attend fashion shows, and analyze emerging trends and products on Google Trends.
▪Responsive Inventory Management:
Make sure that your products are always in style and are required. The company Fashion Nova is famous for their quick adoption of new trends.
Being agile with your new product launches will ensure that you remain competitive in the market.
7. Optimize Your Product Listings
After getting the partnership, or when you have established your online store, ensure that your product listings and descriptions grab your customer’s attention.
Photo quality, product details, and price competitiveness are important for attracting customers.
▪High-Quality Photos:
Have your products professionally photographed. The images should be something like what the product looks like in a model.
This builds a customer’s trust and gives them a true feel for the fit and style of the product.
▪Detailed Descriptions:
Have well-detailed, easy-to-understand product descriptions that include sizing, materials, and how to style them.
This will ultimately reduce returns and guarantee informed purchases.
Alternatives of Nova Fashion
Selling on Fashion Nova gives you the breadth of the audience. Opting for other ways to make money in fashion would be prudent if that is not your focus.
Here are some alternatives to selling on Fashion Nova:
1. Set Up Your Site (Shopify)
Reason:
You have to manage the brand, price control, and customer care. You will be able to create your store and manage all aspects of shopping without the need to use third-party services.
How
Set up an online store through eCommerce known as BigCommerce and Shopify or use Wix if you want something more customizable.
2. Use Marketplaces ( eBay)
Reason: These have a massive built-in market of fashion shoppers.
How
Sign up, start listing your items with attractive descriptions and pictures, and interact with clients through social media for additional exposure.
3. Sell on Your Instagram or Facebook Page
Reason: Selling directly to followers is much easier with social media.
Both Facebook and Instagram Shops let you sell through a storefront inside your profile.
How
Create your Facebook or Instagram shop. Place product tags so the shopping experience is easier for your followers.
4. Work With Influencers
Reason:
Influencers can give your products direct exposure through partnerships with fashion influencers that fit your brand.
How: Contact social media influencers that match your brand and are willing to promote it for a fee or focus on affordable micro-influencers.
5. Etsy
Why: Etsy is perfect for one-of-a-kind handmade or vintage apparel, and it’s not as complicated to start as an actual online shop.
How:
Open an Etsy shop and post your fashion products with proper tagging and descriptions for the best visibility.
6. Amazon Fashion
Why: For scaling fashion brands, being present on Amazon is essential purely from the eCommerce perspective, because millions of shoppers use Amazon daily.
How: Create an Amazon Seller account and upload your products. Manage your inventory using Amazon’s fulfillment services.
7. Sell Through Boutiques or Retailers
Why: Having a brick-and-mortar storefront, or partnering with other online retailers allows for your products to be seen by a regional or national audience without putting in all the work.
How: Offer wholesale or consignment opportunities to local boutiques or even large chain stores.
8. Create a Subscription Box
Why: The emerging business model of selling curated clothing items on a periodical basis is becoming increasingly popular.
How: Work with a pre-existing service or start your subscription box and send curated fashion items to customers every month or quarter.
9. Niche-Specific Online Marketplaces (ASOS Marketplace)
Why: Niche markets like vintage or streetwear can greatly benefit from websites like Grailed or the ASOS Marketplace.
These platforms are useful for reaching the appropriate audience.
How: Post your piece on these marketplace platforms as they focus on the specific fashion markets. (like streetwear or vintage)
10. Markets and Pop-Up Shops
Why: Selling offline at pop-up shops and market events can help position your brand to get more recognition and help you interact with your customers directly.
How:
Rent out a stall at local fashion events or markets or even organize your pop-up shops and start selling your items.
Final Thoughts
Selling on Fashion Nova comes with the price of having strong attention and high-quality products.
Whether you are a supplier, dropshipper, or designer. There is lots of room to grow with Fashion Nova and focus on your brand.
With effective marketing to build connections, knowing fashion trends will help find your spot in the complex fashion market.