For writers who want their work to be accessible online, developing an author website is crucial.
Furthermore, the question is: Is WordPress suitable for author websites?
WordPress is regarded as one of the best content management systems, and it has various capabilities that can assist writers in exhibiting their work, interacting with fans, and advertising their publications.
But with a great deal of freedom and options for personalization, Wordpess may contain features that some authors might find inappropriate for their purposes.
We examine the advantages and disadvantages of employing WordPress for an author website for people categorizing themselves into different genres or topics whether they are professional writers or are looking for a platform for starting their initial phase.
This will help you choose whether this platform is suitable for your business and enable you to achieve your objectives. It is time to determine whether WordPress is still the best option for authors who wish to establish their online presence and brand.
What Is An Author Website
An author’s web page is much more than a standard portfolio page. Rather, it plays an integral role in promoting an author’s identity and appealing to their audience.
The central idea of an author website is to enable the authors to optimally distribute details of their books, their future launches, events, and other information.
It is a means which allows both the author and readers to communicate in a way that social networking sites find hard to emulate.
An opportunity such as an author’s blog site can greatly enhance an author’s visibility in the crowded marketplace of authors.
It enables authors to dictate the narrative and narrate themselves in a way that will best connect with the desired audience.
Author’s web pages mainly have a list of their published books, blogs, a Contact Us link, social media links, and newsletters.
These not only improve the user interface but also entice the readers to engage which can lead to increased book sales and greater fan following.
Why Choose WordPress?
Popularity and Community Support
In more than 40% of existing websites on the Internet, WordPress is the content management system being used most of which affirms its global standing among the most commonly utilized platforms.
Its popularity is attributed to its ease of use and great community support.
For authors who want to create a website for their business, this implies that there exist countless resources, tutorials, and discussion boards where they can get help or ideas.
The large base of users guarantees that many themes and plugins are available to suit the needs of authors, thus making it possible to set up a personalized site with ease.
The WordPress community is loud and dedicated; users seek help from peers, fellow authors, or web developers who have been through similar experiences.
Such an environment encourages learning and development while making it possible for authors to improve their technical skills over some time.
Moreover, several web hosting companies provide specific services for WordPress which simplify the installation procedure so that non-technical people can use it.
Ease of Use
For authors, the most striking quality of WordPress is its ability to enable its users to have a seamless experience with its interface.
The users can work on their content without having much knowledge in coding or web development which makes it very simple for them to navigate the dashboard where posts can be made, images uploaded, and pages all managed with ease.
Such convenience is particularly essential for authors who do not have the luxury as well as the desire to hone in on web development abilities and in-depth engineering.
In addition, the wide range of topics available on WordPress enables the authors to pick up the most ideal design that resonates with their tastes or genre.
There are several that are user-definable with drag-and-drop features and settings panels.
Consequently, even individuals lacking design experience can easily and effectively design and build websites that best represent their brand and look great.
Pros of Using WordPress for Author Websites
Customization Options
High on the list of the most transformative and effective things that can be done in the contemporary sector is the implementation of customizable elements.
This is basically in all sectors, including literature and writing as WordPress provides its users with a plethora of thousands of themes that are dedicated to showcasing a writer’s work.
Such themes are equipped with multiple helpful features such as blog functionalities, event calendars, and book showcases which are essential to writers seeking to build a readership.
With themes, WordPress provides its users with a wide array of plugins that take the WordPress experience to a whole new level.
For example, integration of a social media feed, building mailing lists for newsletters, or integrating SEO all are examples of what different plugins can do.
This flexibility provides authors an opportunity to market and connect with their fans and build a customized website that serves their purposes well.
Even further, if the author’s career progresses and they seek to change the functionality of the website that they had adopted, WordPress makes the transition seamless.
For instance, new pages can easily be added for future book releases or eCommerce functions can be directly incorporated for further functionality.
SEO Benefits
Search Engine Optimization determines an author’s online visibility and effectiveness in being searched by their potential readers through Google.
Any WordPress plugin is surprisingly strong, as it provides answers to SEO problems, such as Yoast SEO which demonstrates how to use SEO effectively.
These plugins assist in keyword management, and XML sitemap construction, and also ensure that everything is in working order, including meta, alt, and so on.
This gives authors a valuable tool to use to rank on top of search results.
Moreover, there are of course other features with logistic and marketing goals since they allow an author to have a blog on their website and post regularly about their books or the process of writing them.
This is useful as it retains the interest of the readers while at the same time pleasing the crawler, sending a signal that the site is alive and increasing its ranking in conjunction with the SEO efforts.
Cost-Effectiveness
Almost every site has its set-up costs but with WordPress, the prices tend to be low. The software comes at lower costs as there are hosting services and premium themes or plugins to be bought.
Initially, authors can opt for free themes and select premium ones later on as they see fit. The authors can carry out the maintenance of the WordPress site without needing to employ expensive developers, provided they are willing to learn some basic skills.
Scalability
As an author grows in their career their website must also grow with it. Thankfully, WordPress is quite brilliant with scalability; it means a user has to redesign the website if they want to add new features or pages.
For instance, if the author wants to sell merchandise related to their books or wants to sell exclusive access to only some members, these functions can be added in using an assortment of plug-ins without any big interruptions.
Cons of Using WordPress for Author Websites
Maintenance Challenges
Besides the fact that WordPress is widely used, maintenance of a site built on WordPress software has its issues.
Frequent ones include putting in updates for the software, themes, and even the plugins on the site and these updates may sometimes be skipped over.
This creates a variety of security or functionality issues.
Furthermore, even though many hosting companies have support services, handling some technical issues would still require some specialized assistance while sorting out problems.
This particular side of the issue can be fairly discouraging and time-consuming for authors who prefer to devote their energy fully to writing only.
Initial Setup Costs
How much will it cost me to set up a WordPress site for the first time?
As I stated earlier, to host a site, there are certain premium features that one must pay, and these costs should be taken into account upfront even though WordPress is free.
In a lot of cases, custom design or additional functionalities will require the purchase of premium themes or plugins, which can be relatively cheap depending on the function that is needed.
For some authors at the beginning of their journey, and others living on a budget, these costs could be significantly higher than using simpler solutions like Squarespace or Wix that offer all-in-one packages for an unchanging price per month.
Read also: BookBub Author Login: How To Access Your Dashboard
Learning Curve
WordPress can be labeled as an intuitive platform, however, due to its sophisticated features there lies an extensive practical learning curve.
Authors often find themselves needing to read books or online material on how to best use WordPress and its various toolsets such as plugins.
A big chunk of writers is discouraged by the time-consuming result as WordPress can appear convoluted to authors who would rather prefer direct solutions to their problems with minimal management requirements for a website.
Read also: 11 BookBub Author Website Alternatives You Should Know
Alternatives to WordPress
Do you need an alternative to WordPress? Not to worry, all kinds of other platforms will suit your needs based on what your needs and preferences are.
For example, platforms such as Squarespace feature clickable templates designed directly for users who are more visually orientated than anything that requires complex adjustments.
Compared to WordPress, users may find Squarespace is a much easier platform to use.
Because all updates, security concerns, and patches are taken care of by the platform, users can create appealing sites without needing to perform tedious preventative maintenance.
However, this user-friendliness is not free, for all. Users who choose Squarespace may have an unnecessarily difficult purchasing process as the subscriptions usually exceed the monthly costs of basic WordPress hosting.
Moreover, the integrated features may be less than those offered by WordPress and can only be bought through plugins.
As a result, the prior factors must be taken into account when deciding which one of the platforms to use, as they might have significant variances, including financial limitations, technical prowess, and specific requirements for the writer’s online identity.
Read also: BookBub for Authors: Your Guide to Success
Conclusion: The Verdict on WordPress for Authors
To summarize, whether or not WordPress would be the right fit for one’s writer’s website highly hinges on the writer’s goals, requirements, and time allowance for configuring the site properly. For many aspiring writers, this can be a great way to get their name and their work out there as the service is cost-effective, easy to use and manage, and has versatile features. However, for someone more accustomed to writing than configuring a website, using WordPress could potentially be a hassle due to the set-up requirements and the future upkeep the user would have to perform. In the end, writers have to take into consideration the aspects mentioned above and determine whether it is worthwhile or necessary to have a standalone site.