BookBub has become an important tool for authors who need to increase their visibility and sales in a competitive book audience.
With millions of users, the service offers discounted e-books to readers and also provides authors with strong marketing facilities.
These promotional strategies and features help authors to be more successful on the platform and this blog will help the authors how to navigate the different functions given to them on the site.
Every author needs to have a fully customized BookBub author website to build their identity online.
This type of site allows readers to gain an attractive overview of the author and their publications, while also offering interaction via alerting fans on new releases or giving recommendations.
The authors are going to learn more about how they can promote themselves and their books using BookBub in this guide.
1. Introduction to BookBub
This is a service where readers get some good book offers and authors have the opportunity to market their books at good rates.
This is done by sending emails to the subscribers every day and including preferred genres and combinations of the subscribers.
As a result, readers receive non-random content and, more importantly, they can find new books for themselves with less effort.
On the other hand, the platform BookBub can significantly help the authors in their marketing pursuits.
For the most part, this type of service has many users. With millions of subscribers, authors find readers who are looking for new books.
Furthermore, the authors are granted access to playwrights who plan targeted genre-specific campaigns.
In addition, BookBub uses a quality standard and a reader interest filter while curating their recommendations, meaning that other authors can get exposure to quality content as well.
This curation not only helps in sustaining readers’ confidence but also the chances of sales for the displayed titles increase.
Altogether, knowing to what extent BookBub works and the benefits it affords is essential for writers who aim to use this platform to be more visible and successful.
2. Setting Up Your BookBub Author Profile
Start your journey by creating an enticing author profile on BookBub, which will help you benefit from additional engagement on the platform.
First, you will need to create an account and then claim an author profile. This is a very simple step; all you have to do is go to the BookBub website and create an account, where you will be guided through the steps.
Then after your profile is created, it is important to fill it properly to aid in marketing. First, fill in the author bio space with interesting yet informative writing to let the readers know you better as an author.
A professional photo adds value to your profile which makes you more personable to potential readers. Furthermore, you can mark the genres that best match your works so that your profile is visible in the search related to those genres.
A unique aspect, in which you excel as an author, is that you can follow a new author profile on BookBub which sends out notifications on any new releases.
By entering the announced releases in your profile, you are assuring your followers that emails dedicated to them will be sent out every time you publish a new book.
It is also a free advertisement complimenting the engagement strategy that you put in place for your books.
In addition, posting your BookBub profile address on your author’s website improves visibility and facilitates the flow of visitors from one site to the other.
When you combine these two resources, you allow readers easy access to more information about your work or ways to buy your books.
3. Utilizing BookBub’s Promotional Tools
BookBub contains a collection of handy promotional tools that mainly focus on serving self-publishing authors to enhance their visibility and sales twofold.
A good number of users eagerly seek this feature “Featured Deals” which allows certain books to be advertised in emails sent to millions of subscribers.
A Featured Deal not only increases the visibility of the book but also has a direct impact on sales, many authors report selling thousands of copies in a single day as a cause of this exposure.
There are certain conditions that you need to meet to qualify for a Featured Deal such as active price markdowns or free promotions and the requirements are set by BookBub.
However, once you are chosen for the campaign, this post not only results in instant sales but also boosts the discoverability of other books in your collection leading to potential backlist sales as well.
Apart from Featured Deals, BookBub ads are another marketing tool. These ads enable the targeting of eager readers by combining genre and other behavioral indicators of the readers.
When you do so, through effective targeting of your ad campaigns, you can maximize ad performance by decreasing unnecessary ad spend.
In addition, using New release alerts impeccably captures the attention of your potential and existing followers.
Whenever there is a new book release or any other promotional event, BookBub sends out alerts of the same intending to keep the audience engaged.
4. Integrating Your Author Website with BookBub
An author must connect their BookBub account with their individual author’s website as this helps in promoting reader engagement and driving traffic across the different platforms.
Effectively linking the two resources creates an environment where readers are easily able to find books through BookBub and read more about the author on their website.
To begin bridging the two platforms, make sure your author’s website contains your BookBub profile so that it’s easily accessible.
This could be through the use of buttons or sections that show the readers where there is an option to click to follow them on Bookbub for new book release updates or other promotional engagements.
Likewise, embedding BookBub banners and widgets directly onto your site should be considered so that potential visitors who might have not known about BookBub but are interested in what it avails are persuaded to check out the site and increase awareness.
Consistently changing the content on both platforms is crucial in retaining the reader’s attention.
As you make the author’s updates on a BookBub offering, you should be careful to include the author’s commentary about the new product and the writing process on the author’s website as well.
As a result of working in this manner, you combine the two places into one and as a result, increase reader interest and strengthen the connection with readers who want to learn more about your work.
5. Strategies for Engaging with Readers
Building a loyal fan base and a lasting relationship that leads to guaranteed perpetual sales requires reader interaction.
Through the features of BookBub, authors can go outside conventional means and interact with their target audience in strong ways.
One such way is Book Recommendations found on the platform that can be judiciously used.
Endorsing other writers’ books, mainly within the same genre, directly bolsters the value of your followers bringing in a broader audience as authors tend to return the favor and promote your book as well.
This technique enables enhanced restriction of different audiences while promoting local authors.
Also, maximize the use of New Release Alerts and Preorder Alerts by continuously updating your followers with new titles and promos days in advance of the launch date letting them know there is new content coming to the authors they idolize.
Building up positive reviews is important when looking to connect with readers using BookBub which also focuses on building up reviews from readers.
After someone reads one of your titles, nudge them a little via emails or social media by asking them to leave a review on BookBub or other sites such as Goodreads or Amazon.
Credibility is boosted through positive reviews and it invites new readers who think of any of your titles to buy.
Finally, you can offer giveaways of exclusive contests through Book Bubs or through any other social media that links to it, this gets people interested in new releases while giving time to those who support them.
Read also: BookBub Author Login: How To Access Your Dashboard
6. Tracking Success and Analytics
To measure the effectiveness of your advertising campaigns, analytics tools must be used appropriately on BookBub.
Also, in such promotions as Featured Deals, ads, and others, try to determine whether the sales figures changed after the promotion was run.
Every author can access the data on how many clicks the ads got and how many conversions were made, which allows the author to know which advertising strategy would work best for their audience in the long run.
In addition, monitoring growth in the number of subscribers after successful advertising campaigns shows whether the advertising efforts help to attract new readers who will continue to read future books from the same author.
Analytical tools allow authors to review their ads with data and plan marketing activities based on ad performance done in the past – for example changing the audience in the ad or changing the wording based on best-performing audience segments over time – and future campaigns – for more book sales.
Read also: Author Website Design: 7 Services to Elevate Your Brand
7. Future Trends in Book Promotion via BookBub
Digital marketing trends are changing very fast in the publishing sector worldwide including Amazon and other online services.
Therefore, authors must look out for the trends that are likely to affect their book promotion strategies through print or even countless BookBub services.
One trend that stands out is the enhancement of personalization. Algorithms are becoming more complex to understand user behavior patterns in various social platforms.
Therefore authors will need to promote their works by focusing on the narrow interests picked from certain genre categories, instead of being broad-based, as it has started to become dominant in this data approximation-controlled times.
Also, there might be better interaction between readers and authors by hosting virtual events using Zoom and sending out traditional Good Reads or Book Bubs notifications to readers.
Achieving goals stretches creativity and authors have to be willing to try creative solutions while also being coalesced around the defined goal of being true to their audience or community.
They should also seek to establish and maintain such kinds of relationships, that will make them support through every journey that is before them.
Read also: 11 BookBub Author Website Alternatives You Should Know
Conclusion
To increase one’s visibility and sales of one’s book in this ultra-competitive market today, it is important to utilize BookBub properly, as there are ways to enhance its efficacy which the utilization of how it works, optimizing the personal profile, using the various provided promo tools, embed the website into the whole marketing funnel and, most importantly, work with readers, thus, allowing oneself to become as proficient in the industry as possible.