Are you eager to learn more about business and marketing but unwilling to spend a fortune on courses?
Well, we’ve got some great news for you! With the rise of online education, there are now countless free business and marketing courses just a click away.
And trust us, these courses aren’t just your run-of-the-mill tutorials.
We’re talking about top-notch instruction from leading industry experts that’ll help sharpen your skills and propel your career forward.
Whether you’re a budding entrepreneur keen on starting your own business or an experienced marketer looking to enhance your expertise, these 11 best free business and marketing courses online have got you covered.
Why take business and marketing classes?
Taking business and marketing classes can be incredibly beneficial for anyone looking to build a successful career in the business world.
Not only do these classes provide an in-depth understanding of the fundamentals of starting, running, and growing a business, but they also teach valuable skills such as problem-solving, communication, and strategic planning that are essential for success.
Moreover, these online classes gives you the opportunity to learn from experienced professionals who can offer insight into how to navigate the ever-evolving landscape of modern business.
Through their real-world experiences, you can gain invaluable advice on how to make smart decisions and create effective strategies that will help you succeed in whatever industry you choose to pursue.
In short, this is an exciting way to gain knowledge and develop skills that will prepare you for a successful career in the business world.
Content Marketing Certification – HubSpot Academy
If you’re looking to gain knowledge on content marketing, HubSpot Academy’s content marketing certification is an excellent starting point.
This course covers a range of topics, including crafting narratives, brainstorming content ideas, and promoting your content.
By completing this program, you’ll be equipped to tackle the daunting task of differentiating yourself in a sea of content.
And the best part?
It won’t cost you a dime.
Internet Marketing for Smart People – Copyblogger
This concise and delightful marketing course provides a brief introduction to content marketing within the broader scope of internet marketing.
You may choose to print it and give it a quick read, or alternatively, join Copyblogger’s email program, The Killer and the Poet, for further education.
This is an enjoyable and flexible method to dip your toes into the world of content marketing without any cost.
Content SEO Course – SE Ranking Academy
The Content SEO course is a comprehensive guide on how to create content that not only resonates with people but also satisfies search engine requirements.
Whether you’re a marketer, copywriter or blogger, implementing SEO best practices in your content writing will help your website gain more visibility and attract potential customers interested in your product or services.
The course covers everything from conducting keyword research, selecting topics that cater to users at different stages of the buying cycle, writing SEO-friendly content, and evaluating its performance.
It guides you through every step of content creation to ensure that you are creating high-quality content that meets the needs of both your audience and search engines.
Best of all, it’s completely free to enroll.
We recommend starting from the beginning and reviewing the overview before diving into the various content types you can use in your content marketing strategy.
Become a Social Media Marketer – LinkedIn Learning
If you’re in search of a LinkedIn badge to showcase your social media marketing proficiency and knowledge, LinkedIn Learning offers a course that can help you achieve your goals.
This course is designed to prepare you for success in social media marketing roles, with a focus on Facebook, Twitter, and Instagram.
Additionally, you’ll acquire knowledge on measuring your social media marketing ROI.
The course is available for free on a one-month trial basis or for $19.99/month on an annual subscription.
To get started in crafting your own campaigns, we suggest Constant Contact’s Social Media Quickstarter.
Afterwards, Quintly’s course on Social Media Analytics is an excellent next step.
SEO Toolkit Course – Semrush
This course on SEO toolkit is tailor-made for existing subscribers of Semrush, one of the most sought-after SEO tools available in the market.
During the course, you’ll gain insights on how to maximize the usage of Semrush’s diverse range of reports and tabs, which includes Keyword Analytics and Organic Traffic Insights, to elevate your SEO game.
This course is highly recommended if you’re taking up a job where Semrush is the primary tool or if you’re applying for roles that require proficiency in Semrush.
Best of all, it’s completely free!
Online SEO Training – Yoast
For those who are currently developing WordPress and are interested in enhancing their SEO abilities, Yoast’s SEO training course is an excellent option.
If you plan to work primarily with WordPress sites as an SEO professional, this course will be beneficial for you.
The course material includes learning SEO fundamentals, as well as how to use WordPress and the Yoast SEO plugin.
The course is available at no cost, or for $99 per year, which includes Yoast Premium.
If you’re a beginner, we suggest beginning with HubSpot’s SEO Certification.
However, if you already have a basic understanding of SEO, Udemy’s Moz course is an excellent choice.
It can help you get the most out of Moz, which is already your preferred SEO tool.
Email Marketing Unlocked – Neil Patel
If you’re an email marketer with some experience and want to take your skills to the next level, Neil Patel’s email marketing course is perfect for you.
The course focuses on enhancing your workflows and increasing your ROI by teaching you how to evaluate the lifetime value of your emails, experiment with them, and determine what works best for your strategy.
To begin, we recommend Google’s Email Marketing Course as it provides an excellent introduction to the fundamentals and best practices of creating a successful email campaign.
The quizzes after each module will also help you retain the information more effectively.
Dash HTML, CSS, & Javascript Course – General Assembly
General Assembly is widely recognized as a provider of coding bootcamps.
However, it offers a free course on web development that you may not know about.
The course, known as General Assembly’s Dash, is designed to teach HTML, CSS, and JavaScript interactively. Instead of just learning concepts through theory, the course allows you to learn by building and practicing.
Dash is available for free and is an excellent starting point for anyone who is just getting started with web development.
If you’ve already mastered the basics, CodeAcademy’s Make a Website course is the most accessible option for beginners.
But if you want to take your skills further, try out their course on Ruby instead.
Affiliate Marketing for Beginners – Udemy
General Assembly is widely recognized as a provider of coding bootcamps.
However, it offers a free course on web development that you may not know about.
The course, known as General Assembly’s Dash, is designed to teach HTML, CSS, and JavaScript interactively.
Instead of just learning concepts through theory, the course allows you to learn by building and practicing.
Dash is available for free and is an excellent starting point for anyone who is just getting started with web development.
If you’ve already mastered the basics, CodeAcademy’s Make a Website course is the most accessible option for beginners.
And if you want to take your skills further, try out their course on Ruby instead.
Graphic Design Courses
If you’re eyeing a marketing role, knowing how to do graphic design can come in handy. Here are some courses you can take to get started:-
- Learn the Graphic Design Basics with Canva
- Take the Graphic Design Specialization program on Coursera
- Get schooled on the Basics of Photoshop 2021 Essential Training through LinkedIn Learning
- Take the InDesign Essential Training course on LinkedIn Learning
If you’re not sure where to start, Canva is a widely used tool that can help you create visual content for various purposes.
Their Design Basics course can help you communicate visually and improve your design skills.